Global Search Strategy
Upcoming SlideShare
Loading in...5
×
 

Global Search Strategy

on

  • 446 views

 

Statistics

Views

Total Views
446
Views on SlideShare
446
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Global Search Strategy Global Search Strategy Presentation Transcript

    • Global Search StrategyTracking Your Global SEO Performance –Tools and Tips to Help you Succeed!Pubcon, Las Vegas November 2011Prashant PuriCo-Founder, AdLift.com@puriprashant
    • About Prashant Puri.Currently• Co-Founder & Advisor AdLift.comPreviously• Head, Global SEO/SEM at Shopping.com (eBay Company)• Display & Search Monetization – Yahoo!• Search Marketing – AT&T
    • What’s the one metric that’s common across all geographies? $£€¥₨₲₡ Revenue!
    • The only way we can make MORE money is if we track it –correctly!•Track Performance• Measure Important KPIs
    • The SEO Process . On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Development/Execution Tracking
    • The SEO Process – Keyword Analysis . On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Development/Execution Tracking
    • Keyword Analysis: Tracking Performance • > 50K • Brand terms Searches/Month • ebay, ebay.com • < 2 Keywords/phrase • cameras, digital cameras Head Brand Torso Tail • <50K & > 5K •< 5K Searches/Month Searches/month •> 4 keywords/phrase • > 2 Kws & < 4 •Digital cameras under Kws/phrase 100, best digital • cheap digital cameras cameras under 200
    • Keyword Analysis: Tracking Performance (Cont..) Project 1: Head Terms Project 2: Tail Terms Source: Adlift.com Resources - http://bit.ly/bfcIm5
    • The SEO Process: Competitive Analysis . On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Development/Execution Tracking
    • Competitive Analysis: Tools• Compete – www.compete.com• Open Site Explorer (SEOMoz) - http://www.opensiteexplorer.org/• Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com – Going away Dec‘10• comScore – Source/Loss Report – comscore.com• Quantcast – www.quantcast.com• SearchLight by Conductor - http://www.conductor.com/searchlight• Advanced Web Ranking Tool - http://www.advancedwebranking.com/
    • Competitive Analysis: Segmentation Source: Conductor Resources - http://bit.ly/btHBzm
    • The SEO Process – Site Analysis . On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Development/Execution Tracking
    • Site Analysis/Tracking: Tools• Google Webmaster Tool has come a long way. You can now – • Monitor internal links • Monitor external links • Evaluate site performance • Project traffic/revenue based on search query analysis • Track duplicate Title/Meta Tags • Track crawl errors • Submit sitemaps
    • Search Query Analysis Great for creating keyword segments
    • What Are We Measuring ? • Keywords Keyword • Landing Pages • Page & Domain Authorities Competitive • Keyword level tracking • Internal Links Site • External Links • Crawl Stats
    • Track Changes in Keywords and Landing Pages • Keywords Keyword • Landing Pages
    • Track Completive Domain and Page Authorities • Page & Domain Authorities Competitive • Keyword level tracking Source: SEOMoz - http://bit.ly/bEPhsD
    • Leverage Measure Interlinks, External Links • Internal Links Site • External Links • Crawl Stats
    • Questions?Prashant PuriCo-Founder, AdLift.comprashant@adlift.com@puriprashantADLIFT CONFIDENTIAL 19
    • Acquire Amplify GainPrashant PuriCo-Founder, AdLift.comprashant@adlift.com213 446 9435ADLIFT CONFIDENTIAL 20