On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
The SEO Process – Site Analysis . On Page Optimization Off Page Optimization Keyword Analysis Competitive Analysis Site Analysis Development/Execution Tracking
Site Analysis/Tracking: Tools• Google Webmaster Tool has come a long way. You can now – • Monitor internal links • Monitor external links • Evaluate site performance • Project traffic/revenue based on search query analysis • Track duplicate Title/Meta Tags • Track crawl errors • Submit sitemaps
Search Query Analysis Great for creating keyword segments
What Are We Measuring ? • Keywords Keyword • Landing Pages • Page & Domain Authorities Competitive • Keyword level tracking • Internal Links Site • External Links • Crawl Stats
Track Changes in Keywords and Landing Pages • Keywords Keyword • Landing Pages