AdLift – Delivering Search ROISEO & Content – AdTech New DelhiFebruary 2013Presented by:Prashant PuriAdLift.com@puriprashant
Every Month, We Manage                        75 Million SEO                            Visits  ADLIFT CONFIDENTIAL       ...
AdLift Is An Advisor to Leading Industry Events and Search Journals  ADLIFT CONFIDENTIAL                              3  @...
Foundation Matters.Lets uncover theMYTHSin the Content & SEO World  ADLIFT CONFIDENTIAL        4  @puriprashant
MYTH #1SEO is a 2 monthprocess – Lets getthere..FAST ADLIFT CONFIDENTIAL   5 @puriprashant
REALITY:Sustainable SEOrequires scalablelong term              SEO Visits - Leading Mobile Websiteinvestment              ...
REALITY:Sustainable SEOrequires scalablelong term                                     SEO Visits - Leading Mobile Websitei...
REALITY:Sustainable SEO                                A couple of slides in.                                             ...
MYTH #2Content for Bots isDifferent fromContent for Users ADLIFT CONFIDENTIAL   9 @puriprashant
MYTH #2Content for Bots isDifferent fromContent for Users                          Templatized                       Conte...
REALITY: Content with a Purpose is More Valuable than Ever.Ranks #1 for “new york las vegas flights”    ADLIFT CONFIDENTIA...
REALITY: SPAM Content Cannot do this                           #nook          45kTweets              #linkedin       22k  ...
REALITY: SPAMContent Cannotdo this                               #nook          45kTweets                  #linkedin      ...
REALITY: SPAM ContentCannot do this ADLIFT CONFIDENTIAL    14 @puriprashant
MYTH #3SEO is autonomous ADLIFT CONFIDENTIAL   15 @puriprashant
REALITY: SEO Helpsother channelsExample: You can useSEO to improveconversion rate ADLIFT CONFIDENTIAL   16 @puriprashant
MYTH #4SEO is DEAD ADLIFT CONFIDENTIAL   17 @puriprashant
REALITY: Youcan believewhat you like                      SEO Visits - Leading Mobile Website                             ...
REALITY: Youcan believewhat you like..But I believe theData           SEO Visits - Leading Mobile Website                 ...
Lets STOPBelieving theseMYTHS                      Manmohan Singh is the Prime Minister of IndiaADLIFT CONFIDENTIAL       ...
SEO Works best when itsbuilt in to the contentstrategy ecosystem.Ways to build SEO in toyour content strategy ADLIFT CONFI...
1. Work with P&LOwners – what are theproducts/keywords thatthey care most about ? ADLIFT CONFIDENTIAL     22 @puriprashant
2. Content Audit – toplanding pagesdriving/trafficworst landing pagesdriving/trafficCompetitive Link Graphs ADLIFT CONFIDE...
3. Set expectations withstakeholdersSEO Takes TimeBut once you have it.. Itssustainable ADLIFT CONFIDENTIAL         24 @pu...
Acquire                       Amplify                       Advance                        @puriprashantPrashant PuriCEO &...
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Content, Social & SEO - AdTech 2013

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Convergence of Content, Social and SEO at Adtech 2013. Prashant Puri

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Content, Social & SEO - AdTech 2013

  1. 1. AdLift – Delivering Search ROISEO & Content – AdTech New DelhiFebruary 2013Presented by:Prashant PuriAdLift.com@puriprashant
  2. 2. Every Month, We Manage 75 Million SEO Visits ADLIFT CONFIDENTIAL 2 @puriprashant
  3. 3. AdLift Is An Advisor to Leading Industry Events and Search Journals ADLIFT CONFIDENTIAL 3 @puriprashant
  4. 4. Foundation Matters.Lets uncover theMYTHSin the Content & SEO World ADLIFT CONFIDENTIAL 4 @puriprashant
  5. 5. MYTH #1SEO is a 2 monthprocess – Lets getthere..FAST ADLIFT CONFIDENTIAL 5 @puriprashant
  6. 6. REALITY:Sustainable SEOrequires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Jun-11 Jul-11 Aug-11 ADLIFT CONFIDENTIAL 6 @puriprashant
  7. 7. REALITY:Sustainable SEOrequires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Started Investing in Jun-11 Jul-11 Aug-11 SEO in June 2011 ADLIFT CONFIDENTIAL 7 @puriprashant
  8. 8. REALITY:Sustainable SEO A couple of slides in. … I’ll give everyone the latest..requires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Jun-11 Jul-11 Aug-11 ADLIFT CONFIDENTIAL 8 @puriprashant
  9. 9. MYTH #2Content for Bots isDifferent fromContent for Users ADLIFT CONFIDENTIAL 9 @puriprashant
  10. 10. MYTH #2Content for Bots isDifferent fromContent for Users Templatized Content. Spammy Anchor Texts don’t work anymore ADLIFT CONFIDENTIAL 10 @puriprashant
  11. 11. REALITY: Content with a Purpose is More Valuable than Ever.Ranks #1 for “new york las vegas flights” ADLIFT CONFIDENTIAL 11 @puriprashant
  12. 12. REALITY: SPAM Content Cannot do this #nook 45kTweets #linkedin 22k #airbnb, 1009 ADLIFT CONFIDENTIAL 12 @puriprashant
  13. 13. REALITY: SPAMContent Cannotdo this #nook 45kTweets #linkedin 22k #airbnb, 1009 ADLIFT CONFIDENTIAL 13 @puriprashant
  14. 14. REALITY: SPAM ContentCannot do this ADLIFT CONFIDENTIAL 14 @puriprashant
  15. 15. MYTH #3SEO is autonomous ADLIFT CONFIDENTIAL 15 @puriprashant
  16. 16. REALITY: SEO Helpsother channelsExample: You can useSEO to improveconversion rate ADLIFT CONFIDENTIAL 16 @puriprashant
  17. 17. MYTH #4SEO is DEAD ADLIFT CONFIDENTIAL 17 @puriprashant
  18. 18. REALITY: Youcan believewhat you like SEO Visits - Leading Mobile Website SEO Visits Jun-11 Jul-11 Aug-11ADLIFT CONFIDENTIAL 18@puriprashant
  19. 19. REALITY: Youcan believewhat you like..But I believe theData SEO Visits - Leading Mobile Website Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Oct-12 Nov-12 Dec-12 Jan-12 Jan-13 Feb-12 Mar-12 Sep-12 ADLIFT CONFIDENTIAL 19 @puriprashant
  20. 20. Lets STOPBelieving theseMYTHS Manmohan Singh is the Prime Minister of IndiaADLIFT CONFIDENTIAL 20@puriprashant
  21. 21. SEO Works best when itsbuilt in to the contentstrategy ecosystem.Ways to build SEO in toyour content strategy ADLIFT CONFIDENTIAL 21 @puriprashant
  22. 22. 1. Work with P&LOwners – what are theproducts/keywords thatthey care most about ? ADLIFT CONFIDENTIAL 22 @puriprashant
  23. 23. 2. Content Audit – toplanding pagesdriving/trafficworst landing pagesdriving/trafficCompetitive Link Graphs ADLIFT CONFIDENTIAL 23 @puriprashant
  24. 24. 3. Set expectations withstakeholdersSEO Takes TimeBut once you have it.. Itssustainable ADLIFT CONFIDENTIAL 24 @puriprashant
  25. 25. Acquire Amplify Advance @puriprashantPrashant PuriCEO & Co-FounderAdLiftprashant@adlift.com@puriprashant ADLIFT CONFIDENTIAL 25 @puriprashant

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