Content, Social & SEO - AdTech 2013

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Convergence of Content, Social and SEO at Adtech 2013. Prashant Puri

Convergence of Content, Social and SEO at Adtech 2013. Prashant Puri

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  • 1. AdLift – Delivering Search ROISEO & Content – AdTech New DelhiFebruary 2013Presented by:Prashant PuriAdLift.com@puriprashant
  • 2. Every Month, We Manage 75 Million SEO Visits ADLIFT CONFIDENTIAL 2 @puriprashant
  • 3. AdLift Is An Advisor to Leading Industry Events and Search Journals ADLIFT CONFIDENTIAL 3 @puriprashant
  • 4. Foundation Matters.Lets uncover theMYTHSin the Content & SEO World ADLIFT CONFIDENTIAL 4 @puriprashant
  • 5. MYTH #1SEO is a 2 monthprocess – Lets getthere..FAST ADLIFT CONFIDENTIAL 5 @puriprashant
  • 6. REALITY:Sustainable SEOrequires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Jun-11 Jul-11 Aug-11 ADLIFT CONFIDENTIAL 6 @puriprashant
  • 7. REALITY:Sustainable SEOrequires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Started Investing in Jun-11 Jul-11 Aug-11 SEO in June 2011 ADLIFT CONFIDENTIAL 7 @puriprashant
  • 8. REALITY:Sustainable SEO A couple of slides in. … I’ll give everyone the latest..requires scalablelong term SEO Visits - Leading Mobile Websiteinvestment SEO Visits Jun-11 Jul-11 Aug-11 ADLIFT CONFIDENTIAL 8 @puriprashant
  • 9. MYTH #2Content for Bots isDifferent fromContent for Users ADLIFT CONFIDENTIAL 9 @puriprashant
  • 10. MYTH #2Content for Bots isDifferent fromContent for Users Templatized Content. Spammy Anchor Texts don’t work anymore ADLIFT CONFIDENTIAL 10 @puriprashant
  • 11. REALITY: Content with a Purpose is More Valuable than Ever.Ranks #1 for “new york las vegas flights” ADLIFT CONFIDENTIAL 11 @puriprashant
  • 12. REALITY: SPAM Content Cannot do this #nook 45kTweets #linkedin 22k #airbnb, 1009 ADLIFT CONFIDENTIAL 12 @puriprashant
  • 13. REALITY: SPAMContent Cannotdo this #nook 45kTweets #linkedin 22k #airbnb, 1009 ADLIFT CONFIDENTIAL 13 @puriprashant
  • 14. REALITY: SPAM ContentCannot do this ADLIFT CONFIDENTIAL 14 @puriprashant
  • 15. MYTH #3SEO is autonomous ADLIFT CONFIDENTIAL 15 @puriprashant
  • 16. REALITY: SEO Helpsother channelsExample: You can useSEO to improveconversion rate ADLIFT CONFIDENTIAL 16 @puriprashant
  • 17. MYTH #4SEO is DEAD ADLIFT CONFIDENTIAL 17 @puriprashant
  • 18. REALITY: Youcan believewhat you like SEO Visits - Leading Mobile Website SEO Visits Jun-11 Jul-11 Aug-11ADLIFT CONFIDENTIAL 18@puriprashant
  • 19. REALITY: Youcan believewhat you like..But I believe theData SEO Visits - Leading Mobile Website Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Oct-12 Nov-12 Dec-12 Jan-12 Jan-13 Feb-12 Mar-12 Sep-12 ADLIFT CONFIDENTIAL 19 @puriprashant
  • 20. Lets STOPBelieving theseMYTHS Manmohan Singh is the Prime Minister of IndiaADLIFT CONFIDENTIAL 20@puriprashant
  • 21. SEO Works best when itsbuilt in to the contentstrategy ecosystem.Ways to build SEO in toyour content strategy ADLIFT CONFIDENTIAL 21 @puriprashant
  • 22. 1. Work with P&LOwners – what are theproducts/keywords thatthey care most about ? ADLIFT CONFIDENTIAL 22 @puriprashant
  • 23. 2. Content Audit – toplanding pagesdriving/trafficworst landing pagesdriving/trafficCompetitive Link Graphs ADLIFT CONFIDENTIAL 23 @puriprashant
  • 24. 3. Set expectations withstakeholdersSEO Takes TimeBut once you have it.. Itssustainable ADLIFT CONFIDENTIAL 24 @puriprashant
  • 25. Acquire Amplify Advance @puriprashantPrashant PuriCEO & Co-FounderAdLiftprashant@adlift.com@puriprashant ADLIFT CONFIDENTIAL 25 @puriprashant