CSUN | Tseng | MPA632B - U.S. N.E.I.L.A.

National Extraterrestrial Intelligence
and Life Administration

STRATEGIC PLAN
June 22, 2012
Shepherd, Ramirez, Butalia, Lewis, & Babasi
CSUN | Tseng College | MPA632B

CONTENTS

 Overview
 Stakeholder Analysis
 Vision
 Mission
 Values
 SWOT Analysis
 Strategic Issues
 Goals and Objectives
 Implementation and Monitoring

National Extraterrestrial Intelligence and Life Administration Slide 2 | June 8, 2012
STRATEGIC PLAN Shepherd, Ramirez, Butalia, Lewis, & Babasi

OVERVIEW

Our leaders have already advised us…
it’s now time to listen.


OVERVIEW

 Established in 2012
 Enacted by Executive Order #12212012, as a
result of direct contact by Extraterrestrial Life
 Governments could no longer cover-up the
truth
 Ordered NASA to stop cover up, and formed
separate Administration reporting directly to
“POTUS”.


STAKEHOLDERS

INTERNAL:
 Employees - Both earthlings and E.T.’s
 Public/Political Officials - U.S. President,
Governor, Oversight Committee, E.T. Leaders
 Taxpayers - Source of Funding


STAKEHOLDERS (CONT.)

EXTERNAL:
 Public/E.T. Citizens – Including those both open and not
open to forging new relationships, including future
generations
 Media – All types of media
 Other Nations/Other Planets – Both Friendly and not so
friendly
 Religious Organizations – May have challenges accepting
new relationships due to historic biases


STAKEHOLDERS (CONT.)

HIGH • Media
• Religious Orgs.
• Political Officials
• Other Nations &
Planets
Power/
Influence
• Unknown species • Public
• Future Generations • Employees

LOW HIGH
Interest


VISION

Achieve
Intergalactic
harmony.


MISSION

Promote ongoing peaceful cooperation between
earthlings and extraterrestrials by facilitating the
free flow of knowledge, technology, and culture
between them.


VALUES

 Respect for Diversity: We value the uniqueness of
every individual, species, and their perspective.
 Galactic peace: We want to promote peace all around
the galaxy; no wars welcome.
 Mutual knowledge sharing: Seeking and expanding our
understanding of universal trust in science and
technology among all species.
 Open-mindedness: We are receptive to new and
different ideas or the opinions of others.


VALUES

 Making a difference: We look for ways that it can
improve the lives and experience of those we come
into contact with.
 Free trade of technology and cultural experience: We
welcome exchanges in areas of technology and
cultural knowledge all around the galaxy.
 Integrity: We act with honesty and integrity; not
compromising the truth, never!


SWOT - OVERVIEW
INTERNAL EXTERNAL

STRENTGHS OPPORTUNITIES

 Supported  Change of Mindset
 Mandated  Advanced Technologies
 History  Economic Development
 New Frontiers  Expansion of Knowledge
 Visionary Leadership  Awareness
 Assistance

WEAKNESSES THREATS

 Lack of Experience  Competition
 Secrecy  Discredit
 Limited funding  Media bias
 Mass panic  Mass panic


SWOT - STRENGTHS

 Supported by the President of the United
States
 Mandated by Alien Species
 History of Alien Contact
 New Frontier of Human Exploration and
Evolution
 The Leaders of N.E.I.L.A. are visionary


SWOT - WEAKNESSES

 Lack of Social and Cultural  Overcoming stigmas
Experience and prejudices
(We are not the only intelligent
 Secrecy species)
 Government
 Competing hostile nations
 Technology (Russia and China)
 Military
 Biases and Beliefs
 Limited funding (Religious / Anti-alien)
 U.S. Economy  Vulnerability
 Global Economy
 Credibility
 Mass panic


SWOT - OPPORTUNITIES

 Transforming the mindset - e.g. the earth is no
longer “alone”
 Advanced technologies in all areas
 Economic development
 Expansion of general knowledge
 Interspecies Awareness/cultural exchange
 Assistance in becoming better stewards of the earth
& the universe


SWOT - THREATS

 Hostile species
 Interspecies mistrust
 Split in NEILA’ s agency goals
 Lack of support from funding sources


SWOT – THREATS (CONT.)

 Competition from other countries
 Discrediting by religious institutions
 Media bias
 Mass panic


STRATEGIC ISSUES

1) How can we avert mass panic and
annihilation?
2) How do we deal with the fears of
individuals and organizations?
3) How can we peacefully integrate
human and extraterrestrial species?


GOALS AND OBJECTIVES

• GOAL: AVERT MASS PANIC WITHIN THE HUMAN SPECIES.

 OBJECTIVE: By December 2013, the Media Relations Department
will have one formal media press release kit sent to all major
television, newspaper and online media outlets across the United
States.

 OBJECTIVE: The Media Relations Department will run
encouraging and positive public service announcements across
all major local television and online media outlets in the United
States, once a day, every day for the next 3 years.



• GOAL: DEVELOP ONGOING DIALOG WITH THE COMMUNITY TO
PREVENT FEAR.

 OBJECTIVE: By January 2013, an Outreach team of 100
individuals will make 10 phone calls per day, until the team has
reached out and educated 80% of all religious organizations in the
United States.

 OBJECTIVE: By January 2013, 1,000 volunteers in every major city
with a population over 100,000 will make 1 presentation per day to
80% of all religious organizations in the United States.



• GOAL: PEACEFULLY INTEGRATE EXTRATERRESTRIALS AND
HUMANS.

 OBJECTIVE: The Department of Integration will emigrate 1 million
human volunteers to at least 2 other planets by August 2017.

 OBJECTIVE: The Department of Integration will emigrate 100
extraterrestrials in each major city with a population over 100,000
every year for the next five years.


IMPLEMENTATION AND MONITORING

• Ongoing Meetings:
 Weekly Staff Meetings
 Quarterly Stakeholder Meetings
 Daily Community Presentations
 Quarterly Congressional Hearings
 Weekly NSA Meetings
• Creation of a Master Calendar
• Daily Public Outreach
• Quarterly Strategic Planning Meetings
• ISO 9000 Certified Process Management Infrastructure


QUESTIONS AND ANSWERS

National Extraterrestrial Intelligence and Life Administration (N.E.I.L.A.)
June 22, 2012
Shepherd, Ramirez, Butalia, Lewis, & Babasi
CSUN | Tseng College | MPA632B

CSUN | Tseng | MPA632B - U.S. N.E.I.L.A.

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