Understanding Modern Environmentalism By Harris Decima April 08

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    Understanding Modern Environmentalism By Harris Decima April 08 - Presentation Transcript

    1. Understanding Modern Environmentalism
    2. Study Methodology • Two online surveys each with a sample of 5000 • Wave 1 fieled August 1 to August 27, 2007 • Wave 2 fielded February 28 to March 14, 2008 • Third wave to come 2
    3. Four Driving Forces • Aging population concerned with legacy • Unprecedented energy prices • Long economic boom • Weather more prominent, more erratic 3
    4. More Personal & More Global

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