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Design prototyping

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Short presentation on Design prototyping with examples for the Global Service Jam workshop 2013.

Short presentation on Design prototyping with examples for the Global Service Jam workshop 2013.

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  • 1. What I hear, I forget What I see, I remember What I do, I understand ~Lao Tse, Chinese philosopher, b.604BC Design Prototyping Aditya Pawar User Experience Researcher Service Science Factory, Maastricht, NLInitiated by Maastricht University
  • 2. Culture to tools… CULTURE Fail fast, succeed faster MINDSET Learning by doing Scrum, iterative design processes, METHODOLOGY hacking/ tinkering... Context mapping methods, visualisations, METHODS participatory design, creative facilitation... TOOLS AND Paper prototypes, 3D printing, live prototypes, TECHNIQUES storyboarding, service prototying...Initiated by Maastricht University
  • 3. Why prototype?The prototyping goal is to achieve a high fidelity simulation of a product orsystem, which can be experienced directly because its is safe, available, can bemade faster and is inexpensive Furthermore, prototyping … • Helps you explore and evaluate design better • Helps you communicate ideas to an audience and get feedback • Enables input on experience and usability/functionality of the design • Involves stakeholders in a participatory design setting Initiated by Maastricht University
  • 4. When to prototype? Low fidelity, quick and Earliest prototypes dirty prototypes can can be used to help ideation and engage users in design iterations participatory design Researching Prototypingand context mapping Narratives Interpret Prioratisation Sensitizers Drama/ Theatre Co-creation User Journey Props/ Personas Process , Mockups Synthesis workflow Design Presentations Testing Process Describe Compiling Material Medium fidelity prototypes are used High fidelity prototypes, to test with end which are ‘’working’’ users of therather than fake are used product/system for final validation Prototyping as fitted into the Analysis-Synthesis Bridge Model (Dubberly, Evenson, &Robinson,2008) Initiated by Maastricht University
  • 5. Prototype scenariosPrototyping Scenario• Usually a scenario comprises a script for testing a critical aspect of the user-customer interaction and get feedback on the essence of the user interaction for a particular product or service. Vertical prototypes • Include in-depth functionality for only a few selected features • Common design ideas can be tested in depth Horizontal prototypes • Depict the entire surface interface with no underlying functionality • Are a simulation; no real work can be performed Source: Nielsen, J. (1993) Usability Engineering, p93-101, Academic Initiated by Maastricht University Press
  • 6. Traditional examples Architecture Product design Interaction design Film and animationInitiated by Maastricht University
  • 7. We live in times of convergent devices, multi-channel environments, product ecosystems, andmore broadly, experiences for more than oneperson that occur across time and place. And it isbecoming abundantly clear that theenvironmental and social context of the designneed as much exploration and strategicconsideration. Hence the need for experienceand service prototyping… Initiated by Maastricht University
  • 8. Experience - PrototypingAn experience prototype simulates key value propositions to evaluate people’s interactionwith various prototyped touch points: product, space, service or system as integrated with the dynamic aspects of time and space. Experience Prototyping Multi-Sensory Look and feel FidelityDesired semantics The essence of the experience Tailored to the specific Feedback audience Cognition Social and Emotional Communication experience For the right interaction between people, Designed for the social and objects, spaces, and information (and cash, environmental context goods etc).Initiated by Maastricht University
  • 9. Examples Prototyping for insights Body-storming and role-play Body-storming is a method that spans empathy work, ideation, and prototyping to help designers derive new ideas. It recreates a product or service context using readily available props and allows to physically experience a situation. Source:Initiated by Maastricht University http://www.ideo.com/
  • 10. Examples Prototyping for better design Velcro forming Three-dimensional “Velcro-modelling” quickly elicits new product ideas from users using basic velcro forms to simulate a product. In this picture a gamer helps make a gaming console using velcro elements simulating grips, buttons, switches etc. Paper prototyping Paper prototypes can serve as a visual specification of the graphical user interface. In team meetings they provide a communication base between the team members and can be used for user testing. Source: http://loop1.aiga.org/content.cfm?Alias=sandersucd http://www.paperprototyping.comInitiated by Maastricht University
  • 11. Examples Prototyping for services Business origami … is paper prototyping for systems design. Simple paper cut-outs are used to represent the different parts of a system. The method can be applied to create and communicate complex systems and transactions. Customer journey maps Customer journey maps can be made by creating storyboards, using customer- journey-canvases, creating short films of the journey etc. A film example: http://bit.ly/13lYxaJ Source: http://files.thisisservicedesignthinking.com http://www.citizenexperience.com/2010/04/30/business-origami/Initiated by Maastricht University
  • 12. Examples Prototyping for communication Lego Serious play This method is a facilitated thinking, communication and problem solving technique for organizations, teams and individuals. As the name suggests, this method involves Lego building blocks to facilitate conversation and ideation. Tangible models: Using 3 dimensional representation of mental- models and ideas helps in bringing multiple stakeholders towards a common shared concept. It is also an excellent way to overcome cultural, social, personal barriers. Source: http://www.seriousplay.com/ http://www.rasmussenconsulting.dkInitiated by Maastricht University
  • 13. Examples Prototyping for usability feedback Cognitive Walkthrough One or more evaluators observe a prototype by going through the stages the user would take and asking themselves key questions on how the user would experience and react to the service. The prototype can be a paper prototype or a high fidelity digital one. Wizard of OZ method … is a research experiment in which subjects interact with a computer system appears to be autonomous, but which is actually being operated or partially operated by an unseen human being. Source: http://www.servicedesigntools.org http://blogs.cisco.com/socialmedia/using-walkthroughs-to-Initiated by Maastricht University prevent-web-experience-meltdowns/
  • 14. Where to begin.. Ask yourself some basic questions… • What do you want to achieve by using the prototype? • Is it going to be a mock-up or working prototype? (or both) • Do you want to communicate a conceptual/strategic concept or is it going to elaborate on a touch-point in a tangible/functional manner? • What are the methods you will use for prototyping? (which tools do you have at hand) • What are the methods you will use to validate the prototype? With whom? • How many prototyping – testing loops do you have time for? How many iterative designs are enough for validation?On the next page you see a prototyping framework proposed by ThinkPublic. Although it is designed for creating a business model, you can use it for products, services, interfaces as well.Initiated by Maastricht University
  • 15. Source: ThinkPublic http://www.slideshare.net/fred.zimny/nestas-thinkpublic-prototyping-Initiated by Maastricht University process-handbook
  • 16. All the best Poster Source: Unbox festival ‘ 13., New Delhi http://sphotos-b.ak.fbcdn.net/hphotos-ak-Initiated by Maastricht University frc1/793749_529709903729552_1305356116_o.jpg
  • 17. Further reading http://www.servicedesigntools.org/taxonomy/term/3 http://www.maketools.com/ http://files.thisisservicedesignthinking.com/tisdt_cujoca.pdfInitiated by Maastricht University
  • 18. Contact Aditya Pawar User Experience Researcher Service Science Factory, Maastricht, NL Aditya works in the field of interaction design and service design, conducting design and research consultancy projects with technology oriented companies. Previously he worked as a product research manager at Philips Consumer Lifestyle. You can reach him at… aditya@servicesciencefactory.com adipawar@gmail.com nl.linkedin.com/in/adipawar https://twitter.com/adipawarInitiated by Maastricht University
  • 19. About Service Science Factory Service Science Factory is an innovative place where students, researchers and professionals work in a pressure-cooker environment on inventing new or improving existing services. We offer companies, governmental entities or different organizations the possibilities to present their problems to our dedicated project teams and – after eight weeks - receive a working solution: a complete service or its prototype. We also organise tailor made workshops around the theme of service innovation for companies. Get in touch! Service Science Factory Tongersestraat 6 6211 LN Maastricht, Netherlands ssf-sbe@maastrichtuniversity.nl +31 43 38 83 989 http://www.servicesciencefactory.com http://www.facebook.com/servicescienceInitiated by Maastricht University