Two Phase Innovation


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Two Phase Innovation

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Two Phase Innovation

  1. 1. * “Running an Agile Fortune 500 Company” Aditya Yadav,
  2. 2. * A Typical Global Company * Fortune 500/1000 * 200 Divisions * 40 Countries * 25000 Employees *
  3. 3. * @ Acme Inc.
  4. 4. * Original Question “Steve Jobs said not to listen to customers for innovation, Jeff Bezos says customer focus is the best innovation strategy. What should we do?” * The Correct Question - “The process of innovation should be not focused on the customer but the process of delivery of innovation i.e. Product Design should be. Between market pull and technology push there is a middle path.” *
  5. 5. * And The Philosophy Behind The Answer
  6. 6. * People who know the problem have no clue of the technical solution. And people who are great with technology are not sure which problems to solve because they don't know the domain/field. * * Surprised? * * And most of the times they are based in different geographies and offices too… * Domain experts are a priced commodity and in Top Positions who have no clue of technology and solutions and force the entire organization below them to go with their tech and solution choices which they have seen earlier in their 20 year career to work and hence should be repeated * All innovations from the Front are overridden by everyone at the top who virtually has no clue about its benefits and value. HIPPO Rules!!! (Highest paid persons’ opinion) It’s a fact…. Those two categories of people just don’t seem to collaborate enough in our organizations… The sales people who know virtually all inner secrets of their prospective clients businesses are never in office *
  7. 7. * 2 Phase Innovation * * * * * * * * * * The Domain Experts and Marketing/Sales have to focus on just one thing – Articulating Problems in a Structured Form On a central wiki… The rest of the organization crowd sources within itself possible Innovations/Solutions etc. Soon you will solve so many pieces of Domain problems that your organization will be experts in the domains you work in. Even though this presentation is 2 slides long, this is not a trivial Innovation Framework This is based on a lot of empirical studies Defining Problem Spaces and Setting a Direction For Innovation is Really! Really! Hard. Compared to which, once that is done, finding or creating solutions is even though not trivial but very easy in comparison The Organizational ROI in 2 Phase Innovation Framework is the highest amongst virtually all known and way more complicated and difficult to implement Innovation Frameworks out there. This is a very simple concept with the maximum and immediate benefits to the organization. *
  8. 8. * Two Types of Sub-Models * * Technology Push Model Market Pull Model * The Pure Tech Push model has very low rates of Innovation Efficiency * * in terms of Market Capitalization Ratio’s The Market Pull Model solves current Problems and Inefficiencies but nothing Radical or Disruptive comes out of it… but rather just Incremental and is a loss making proposition for the Firm The 2 Phase Model is Mid-way between the two sub models where the (i) Innovation Efficiency is relatively high and (ii) both Current Market needs and Future radical & disruptive innovations can be seeded *
  9. 9. Aditya!!! *