Types of Keywords - from SEOPerspectiveThere are 3 major types of keyword query‟s that Google pays attention to and those areInformational, Navigational, andTransactional. Types of Informational Keywords: Thanksgiving Sailing Grand Canyon Types of Navigational Keywords: Ebay Walmart photo Innovation Simple Types ofTransactional Keywords: Salomon snowboard boots Sony video camera Nike basketball shoes
Types of Keywords - from PPCPerspective Example Keyword:“Blue Car” Broad Match Keywords: This includes the keyword, related grammaticalforms, synonyms and related words. E.g.: Blue classic car, Vintage car: blue,Vintage car with blue leather interior, Blue skies, vintage comics and car modelsetc. Phrase Match Keywords: This includes the whole phrase or near variants ofthe whole phrase. In simple words, Google will only return pages that containthe keyword exactly as you typed it in. Exact Match Keywords: The search volume for that specific keyword andclose variants.
Broad Match KeywordsPhrase Match KeywordsExact Match Keywords – Choose this option inGoogleAdwords KeywordTool while doingkeyword research for SEO
How to Find Keywords for SEO? Brainstorm or Ask yourself.. Search for the term/phrase in the major engines Use keyword research tools like GoogleAdwords KeywordTool Uber Suggest SEM Rush GoogleTrends Google Suggestions Etc.