Keyword Research

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Whether you do SEO or PPC keyword research plays an important part in online marketing.

Keyword research decides the success or failure of your internet marketing campaign.

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Keyword Research

  1. 1. Itsnotalwaysaboutgettingvisitorstoyoursite,butaboutgettingtherightkindofvisitors.Keyword Research
  2. 2. Types of Keywords - from SEOPerspectiveThere are 3 major types of keyword query‟s that Google pays attention to and those areInformational, Navigational, andTransactional. Types of Informational Keywords: Thanksgiving Sailing Grand Canyon Types of Navigational Keywords: Ebay Walmart photo Innovation Simple Types ofTransactional Keywords: Salomon snowboard boots Sony video camera Nike basketball shoes
  3. 3. Types of Keywords - from PPCPerspective Example Keyword:“Blue Car” Broad Match Keywords: This includes the keyword, related grammaticalforms, synonyms and related words. E.g.: Blue classic car, Vintage car: blue,Vintage car with blue leather interior, Blue skies, vintage comics and car modelsetc. Phrase Match Keywords: This includes the whole phrase or near variants ofthe whole phrase. In simple words, Google will only return pages that containthe keyword exactly as you typed it in. Exact Match Keywords: The search volume for that specific keyword andclose variants.
  4. 4. Broad Match KeywordsPhrase Match KeywordsExact Match Keywords – Choose this option inGoogleAdwords KeywordTool while doingkeyword research for SEO
  5. 5. How to Find Keywords for SEO? Brainstorm or Ask yourself.. Search for the term/phrase in the major engines Use keyword research tools like GoogleAdwords KeywordTool Uber Suggest SEM Rush GoogleTrends Google Suggestions Etc.
  6. 6. The Search Demand CurveSource: SEOMoz
  7. 7. Keyword DifficultyWhat are my chances of success? Keyword Effectiveness Index (KEI) Keyword Opportunity Index (KOI)
  8. 8. Keyword Effectiveness IndexThe higher the KEI, the more popular your keywords are, and the less competition theyhave.That means that you might have a better chance of getting to the top.
  9. 9. Keyword Opportunity Index (KOI) Directly Competing Figure -„allinanchor: keyword example‟ Monthly SearchesMonthly Searches Figure x Monthly Searches Figure / Directly Competing Figure = KOI
  10. 10. Q&AThankYou!!!AdityaTodawal

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