The dabbawalas of mumbai

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Case study on Mumbai Dabbawalas.
1. Learnings
2. Multi Level Coding
3. Inter Team/ Intra Team Process
4. Changes in working

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The dabbawalas of mumbai

  1. 1. The Dabbawalas of Mumbai<br />A Case Study<br />
  2. 2. The Learning from the Dabbawalas case: <br />The recruitment of dabbawalas is a matter of Trust and Loyalty. There is no formal documentation or training in place<br />There is a system of Workers, Contractors, and Committee Members in place to handle the entire Organization. Contractors are responsible for the Mumbai Tiffinbox Carriers Association<br />Goals remain specific and constant for a single Dabbawala, whereby ensuring a smooth coordination mechanism<br />Supply chain logistics are efficient<br />
  3. 3. The Learning from the Dabbawalas case:<br />Time Management<br />Customer Relationship Management<br />Customer satisfaction<br />Cost Effectiveness <br />Multi Level Coding (Explanation Contd..)<br />
  4. 4. The Multi Level Coding System<br />VLP<br />3 <br />9 EX 12<br />E<br />VLP : Vile Parle (suburb in Mumbai)<br />9EX12 : Code for Dabbawalas at Destination<br />EX : Express Towers (building name)<br />12 : Floor no.<br />E : Code for Dabbawala at residential station<br />3 : Code for destination <br /> Station eg. Churchgate<br /> Station (Nariman Point)<br />Anu<br />
  5. 5. Team:<br />EXECUTIVE COMMITTEE<br />(11 MEMBERS)<br />TEAMS OF 20-25 HEADED BY A GROUP LEADER<br />INDIVIDUAL DABBAWALAS <br />Workload = 30 Tiffins<br />
  6. 6. Inter-team Processes:<br />The first dabbawalla picks up the dabba from a home and takes it to the nearest railway station.<br />The second dabbawalla sorts out the dabbas at the railway station according to destination and puts them in the luggage carriage.<br />The third one travels with the dabbas to the railway stations nearest to the destinations.<br />The fourth one picks up dabbas from the railway station and drops them to each individuals office.<br />The process is reversed in the evenings with each dabba completing a distance of 60 - 70 kms and changing hands 8 times!<br />Customers pay about Rs. 300 for this service<br />
  7. 7. How have the Dabbawalas responded to the changing context of life of Mumbaikars?<br />Initial coding system used colored threads, Now they use colored markers thus making understanding easy.<br />Mobile Phones are used to Communicate with customers - mostly incoming calls<br />Website and SMS -To get more customers and to give information on the go!<br />More and more Mumbaikars are using this low cost highly effective tiffin delivery service.<br />
  8. 8. Thank you<br />Presentation by <br /><ul><li>Kapish - Contractor
  9. 9. Karan - Contractor
  10. 10. Sudhakar – Committee Worker
  11. 11. Jaideep – Committee Worker
  12. 12. Sudeep - Dabbawala
  13. 13. Kiran - Dabbawala
  14. 14. Aditya - Dabbawala</li>

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