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Delhi<br />Rebranding  the  City<br />
Rebranding for….<br />Tourism<br />Economy and Transport<br />Culture<br />Art and Dramatics/ Aesthetics<br />Education<br...
Tourism<br />Has a vast History<br />Legendary city of the Pandavas in Mahabharata<br />Remains of seven different cities ...
Tourism - Sites<br />India Gate and Rajpath<br />AkshardhamTemple <br />GurdwaraBangla Sahib <br />Humayun'sTomb <br />Qut...
Tourism - Sites<br />JamaMasjid<br />Raj Ghat<br />ShantiVana<br />Lotus Temple <br />PuranaQuila<br />Tughlaqabad<br />Ja...
Economy and Transport<br />Largest commercial center in Northern India<br />Delhi's unemployment rate decreased from 12.57...
Culture<br />1200 Heritage Buildings and 175 monuments as National Heritage sites<br />Composite culture – PhoolWaalonKiSa...
Art/ Dramatics/ Education<br />3 of Top 10 Institutes in India are in Delhi - IIT Delhi, NSIT (Formerly DIT) and DTU (Form...
Shopping<br />State Emporiums<br />Crafts Museums<br />Handicraft Fairs<br />
Sports<br />Common Wealth Games<br />Formula 1 circuit at Greater Noida<br />Feroz Shah Kotla  Stadium<br />Jawaharlal Neh...
Thank you<br />
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Marketing - Branding Delhi

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Marketing Project - Branding Delhi

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Transcript of "Marketing - Branding Delhi"

  1. 1. Delhi<br />Rebranding the City<br />
  2. 2. Rebranding for….<br />Tourism<br />Economy and Transport<br />Culture<br />Art and Dramatics/ Aesthetics<br />Education<br />Shopping<br />Sports<br />
  3. 3. Tourism<br />Has a vast History<br />Legendary city of the Pandavas in Mahabharata<br />Remains of seven different cities discovered in Delhi<br />
  4. 4. Tourism - Sites<br />India Gate and Rajpath<br />AkshardhamTemple <br />GurdwaraBangla Sahib <br />Humayun'sTomb <br />QutubMinar<br />Red Fort <br />SalimgarhFort <br />ChandniChowk<br />Cathedral Church of Redemption <br />JamaMasjid<br />
  5. 5. Tourism - Sites<br />JamaMasjid<br />Raj Ghat<br />ShantiVana<br />Lotus Temple <br />PuranaQuila<br />Tughlaqabad<br />JantarMantar<br />Safdarjung'sTomb <br />LodhiGardens <br />NizamuddinDargah<br />SansadBhavan<br />National Museum<br />St. James' Church <br />Connaught Place <br />
  6. 6. Economy and Transport<br />Largest commercial center in Northern India<br />Delhi's unemployment rate decreased from 12.57% in 1999–2000 to 4.63% in 2003<br />Delhi Metro – Phase III and IV would be longer than that of the London Underground.<br />Indira Gandhi International Airport – 23 million passengers in 2006-07 making it one of the busiest airports on South Asia.<br />
  7. 7. Culture<br />1200 Heritage Buildings and 175 monuments as National Heritage sites<br />Composite culture – PhoolWaalonKiSair in September<br />Auto Expo – Largest in Asia<br />Food Delicacies – Kababs and Biryani, Chaat, Golgappe, AalooTikki and Dahi-Papri<br />Eclectic product range, from oil-swamped mango, lime and eggplant pickles, candy-colored herbal potions to silver jewelry, bridal attire, uncut material and linen, spices, sweets.<br />
  8. 8. Art/ Dramatics/ Education<br />3 of Top 10 Institutes in India are in Delhi - IIT Delhi, NSIT (Formerly DIT) and DTU (Formerly DCE) All India Institute of Medical Sciences<br />As of 2008, about 16% of all Delhi residents possessed at least a college graduate degree<br />Delhi College of Art<br />School of Arts and Aesthetics<br />Lalit Kala Academy<br />Sahitya Academy<br />SangeetNatak Academy<br />JamiaMiliaIslamia university<br />Most number of art galleries and play theatres<br />India Habitat Centre<br />India International Centre<br />International Conferences<br />
  9. 9. Shopping<br />State Emporiums<br />Crafts Museums<br />Handicraft Fairs<br />
  10. 10. Sports<br />Common Wealth Games<br />Formula 1 circuit at Greater Noida<br />Feroz Shah Kotla Stadium<br />Jawaharlal Nehru Stadium<br />IndiraGandhi Indoor Stadium<br />Highest number of Golf Courses in India<br />
  11. 11. Thank you<br />

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