Apple.ppt
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Apple.ppt

on

  • 576 views

Apple

Apple

Statistics

Views

Total Views
576
Views on SlideShare
576
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Apple.ppt Presentation Transcript

  • 1. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY Under the guidance of Mam Soumya Samant Presented by :- Aditya Prasad Samantaray MCA ENGLISH PROJECT 2013 24 September 2013
  • 2. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY MCA ENGLISH PROJECT 2013 24 September 2013
  • 3. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY Mission Statement: MCA ENGLISH PROJECT 2013 Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings 24 September 2013
  • 4. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY MCA ENGLISH PROJECT 2013 History of Apple, Inc.History of Apple, Inc. 1976 • Apple Computer Company founded. 1983 -1984 • Enters Fortune 500. • John Sculley becomes president and CEO. • Apple airs “1984” during Super Bowl. 1985 • Jobs forced out of company 1993 • Sculley forced out. 1997 • Steve Jobs returns to Apple. 2007 • Apple changes name to Apple, Inc. 24 September 2013
  • 5. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY MCA ENGLISH PROJECT 2013MCA ENGLISH PROJECT 2013 Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183( 1st in Manhattan, New York) Competitors - HP, IBM, DELL 24 September 2013
  • 6. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY VISION AND MISSION MCA ENGLISH PROJECT 2013 VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.” 24 September 2013
  • 7. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 7724 September 2013 EXISTING RIVALRY MCA ENGLISH PROJECT 2013 Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)
  • 8. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 8 MCA ENGLISH PROJECT 2013
  • 9. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 9 MCA ENGLISH PROJECT 2013 1977 Apple II (first personal computer) • Cost $1,298 • 1 MHz microprocessor and 4-48 KB of RAM. 1983-Lisa • Cost $10,000 • 5 MHz processor and 1 MB of RAM. 1984 Macintosh • Cost $2,495 • 8 MHz processor and 128-512 KB of RAM. *1985 Steve Job’s forced out 1987 Macintosh II • Cost $3,898 • 16 MHz processor and 128-512 KB of RAM. *1997 Steve Job Returns History of Apple ProductsHistory of Apple Products TODAY…
  • 10. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 10 MCA ENGLISH PROJECT 2013 iMac All-In-OneiMac All-In-One 1998 iMac- All-In-One • Cost $1,299 • 233 MHz processor, 256 Mb of RAM and • 4 GB of Storage Space. 2002 iMac- All-In-One • Cost $1,299 • 700/800 MHz processor, 1 GB of RAM and • 60 GB of Storage Space. 2008 iMac- All-In-One • Cost $1,199-$2,199 • 20” – 24” screens. • 2.4-3.06 GHz processor, 4 GB of RAM, and • 250-500GB of Storage Space. • CD / DVD burner drive. • iSight camera- you can video chat with friends and family. • iLife ’08-photo, iDVD, iWeb: create a photo book, make a movie, build a blog, compose a song, etc…
  • 11. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 11 MCA ENGLISH PROJECT 2013 iTunesiTunes • #1 Music Store in the World • Compatible with PC or Mac • Turn CD’s into digital music files, plus purchase songs, movies, etc…on iTunes. • Music • Movie Rentals • Audiobooks • Free Podcasts • TV Shows • iPod Games
  • 12. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 12 MCA ENGLISH PROJECT 2013MCA ENGLISH PROJECT 2013 Apple vs. PCApple vs. PC Price: • $1,199 • $169 -3 Year extended warranty. • $0 Internet security not necessary. • $149.99 Microsoft Office 2007. Total: $1,517.99 Features: • Apple’s Leopard Operating System • 20” screen. • 2.4 GHz processor, • 1 GB of RAM, and • 250 GB of Storage Space. • Burn and watch personal videos with the built-in slot-load DVD. Price: • $1,299 • $239 -3 Year extended warranty. • $69.99 Norton Internet security. • $149.99 Microsoft Office 2007. Total: $1,757.98 Features: • Windows Vista operating system • 22” screen. • 2.5 GHz processor Intel Core2 Duo, • 4 GB of SDRAM, and • 320 GB of Storage Space. • Burn and watch personal videos with the built-in slot- load DVD • Watch, pause, rewind, & record live TV • Get quick, easy touch-screen access to your programs.
  • 13. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 13 MCA ENGLISH PROJECT 2013MCA ENGLISH PROJECT 2013 Mac • Trial Software • Spy Ware • Power Cord • Works right out of the box • Creative Professionals • Viruses PC • Gamers • Price • More variety in products
  • 14. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY MCA ENGLISH PROJECT 2013MCA ENGLISH PROJECT 2013 24 September 2013 14 APPLE INC. EMPLOYEESAPPLE INC. EMPLOYEES In 2006, Apple Inc. reported employing 17,878 fulltime and 3,399 temporary employees in the following departments:  Mac Hardware Engineering  Software Engineering  Applications  iPod Engineering  Marketing  Sales  Operations  Information Systems and Technology  Legal  HR  Apple Care  Finance  Retail
  • 15. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY RECOMMENDATIONSRECOMMENDATIONS Compatibility with PC’s More Accessibility Simply Mac Price Software-Word Templates, Downloads Target Different Demographics MCA ENGLISH PROJECT 2013 24 September 2013
  • 16. NATIONALINSTITUTEOFSCIENCE&TECHNOLOGY 24 September 2013 16 MCA ENGLISH PROJECT 2013