Women & Social Media Decoding the psyche of the fairer sex on social platforms.
The attention / opinion economy?
Word of mouth: 90% of consumers trust online recommendations for purchase decisions 
Women rule the social web 
All age groups, the ratio is skewed towards women
69% talk about products within their network
62% post product reviews
87% tell others about a promotion 
90% of working women do research online at forums before buying a product
The mobile revolution: Putting social media into a billion hands
50% increase of mom blogs between June 2008 and October 2009 
Indian Digi Moms spend 15 hours a week on internet 
Let’s try and demystify the eternal enigma calledwoman! Some successful projects
Brands are already leveraging this
Bebeautiful.in Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.
Use these online conversations for
2010: Jimmy ChooFoursquare treasure hunt
2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed 
Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M
TVS Scooty: The girl power online community!
How can Superchooha help you?
Health Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips
Expert tips on the shared passions
Fashion apps for user generated activities
Virtual gifts: Every girl loves a surprise!
References Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," Jupiter Research, March 2007 BrianSolis.com, Google Ad Planner Shespeaks.com Media Survey 2008 http://www.youtube.com/watch?v=w0YU_WOzVFQ&feature=player_embedded http://www.alootechie.com/?q=content/indian-digi-moms-spend-15-hours-a-week-internet-survey