Social Media Primer Superchooha

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Social Media Primer Superchooha

  1. 1. SOCIAL MEDIA: A PRIMER<br />Social business communications <br />
  2. 2. Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better.<br />SOCIAL MEDIA IS LIKE TEEN SEX.<br />* Avinash Kaushik, Google Analytics Evangelist<br />
  3. 3.
  4. 4. ?<br />… is Social Media?<br />
  5. 5. “It is an online conversation between users”<br />
  6. 6. THE OLD WAY<br />Buy my stuff!<br />
  7. 7. Oh …!<br />Oh …!<br />That stuff is good!<br />Really?<br />Cool!<br />THE NEW WAY<br />
  8. 8. THE TOOLS<br />blogs<br />online chat<br />RSS<br />micro-blogs<br />social networks<br />forums<br />photo / video sharing sites<br />wikis<br />
  9. 9. it's a fundamental shift in the way we communicate.<br />IT IS NOT A FAD.<br />
  10. 10. ?<br />who cares<br />
  11. 11. 93% of people trust recommendations of friends for purchase decisions.<br />YOU BETTER.<br />* Nielsen ‘Trust in Advertising’ report July 2009<br />
  12. 12.
  13. 13. > 13,000,000 articles<br />
  14. 14. > 100,000,000 videos<br />13 hours /minute uploaded<br />
  15. 15. > 27.3 million tweets per day<br />
  16. 16. > 200,000,000 blogs<br />
  17. 17. > 5,000,000,000 minutes spend per user<br />
  18. 18. !<br />people are talking about you<br />
  19. 19. … are you listening<br />?<br />
  20. 20. Social communities are growing<br />
  21. 21. what else can you do<br />?<br />
  22. 22.
  23. 23. Think bigger than marketing campaigns. Integrate social practices into every business operations<br />Enough with the bull****<br />
  24. 24. ?<br />what to do<br />
  25. 25. Create culture and stories, not campaigns …<br />
  26. 26. Create passionate communities, not a Twitter and Facebook presence<br />
  27. 27. Dive in … And Listen<br />
  28. 28. Participate ... Show Some Love<br />
  29. 29. ENGAGE<br />Hint: Sharing is Caring<br />
  30. 30. EXCITED?<br />
  31. 31. And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.<br />We are a social business communications firm<br />* And we Kick Ass, BTW!<br />
  32. 32. contact@superchooha.com<br />* We reply to every mail, even the hate ones. We really do.<br />
  33. 33. Special Thanks<br />Marta Kagan (for being so damn cool)<br />@ thebrandbuilder (for his nice videos)<br />

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