Social Media Primer Superchooha
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Social Media Primer Superchooha

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Social Media Primer Superchooha Social Media Primer Superchooha Presentation Transcript

  • SOCIAL MEDIA: A PRIMER
    Social business communications
  • Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better.
    SOCIAL MEDIA IS LIKE TEEN SEX.
    * Avinash Kaushik, Google Analytics Evangelist
  • ?
    … is Social Media?
  • “It is an online conversation between users”
  • THE OLD WAY
    Buy my stuff!
  • Oh …!
    Oh …!
    That stuff is good!
    Really?
    Cool!
    THE NEW WAY
  • THE TOOLS
    blogs
    online chat
    RSS
    micro-blogs
    social networks
    forums
    photo / video sharing sites
    wikis
  • it's a fundamental shift in the way we communicate.
    IT IS NOT A FAD.
  • ?
    who cares
  • 93% of people trust recommendations of friends for purchase decisions.
    YOU BETTER.
    * Nielsen ‘Trust in Advertising’ report July 2009
  • > 13,000,000 articles
  • > 100,000,000 videos
    13 hours /minute uploaded
  • > 27.3 million tweets per day
  • > 200,000,000 blogs
  • > 5,000,000,000 minutes spend per user
  • !
    people are talking about you
  • … are you listening
    ?
  • Social communities are growing
  • what else can you do
    ?
  • Think bigger than marketing campaigns. Integrate social practices into every business operations
    Enough with the bull****
  • ?
    what to do
  • Create culture and stories, not campaigns …
  • Create passionate communities, not a Twitter and Facebook presence
  • Dive in … And Listen
  • Participate ... Show Some Love
  • ENGAGE
    Hint: Sharing is Caring
  • EXCITED?
  • And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.
    We are a social business communications firm
    * And we Kick Ass, BTW!
  • contact@superchooha.com
    * We reply to every mail, even the hate ones. We really do.
  • Special Thanks
    Marta Kagan (for being so damn cool)
    @ thebrandbuilder (for his nice videos)