Future Of Media And Crowdsourcing News
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Future Of Media And Crowdsourcing News

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Future Of Media And Crowdsourcing News Future Of Media And Crowdsourcing News Presentation Transcript

  • Future of media and crowd-sourcing news
    How is internet changing the way we obtain and spread news
    Aditya Rao http://adityarao.name @adityarao310
    Co-founder and Chief Troublemaker @
    • Cheapest mode of publishing news
    • No tools required for consumption
    • Time lag in reporting news
    • Quick dissipation
    • Reached millions between 1900s – 1980s
    • Just audio is not enough
    • Combines audio with visuals
    • More engaging
    • Is this the final answer to our communications needs?
  • What is missing here?
    !
    These are all one way communications
  • Let’s travel back in history a bit
    To truly understand future of media, let’s look into our past
    • Imagine the cave man. Millions of years ago
    • Living in small tribes
    • Hunting with fellow cave-men
  • You know how the caveman told stories?
    !
    He talked, man
    • Why does being social work?
    • It gets us closer to true human traits
    • Contributes to the storytelling process
    • How is the internet changing things?
    • The size of my tribe has increased
    • I can connect with my tribe in seconds
    • It’s a seamless platform for text, video and audio
  • Old model
    Journalist
    Story
    Newspaper
    Source
  • New model
    Source
    Source
    Comments on story
    Journalist
    Follow up story
    Source
    Source
  • How is it changing the business?
    !
    Anyone can create content
  • The collective wisdom of the crowd
    !
    Everyone is a journalist
    • Mumbai terror attacks, 2008
    • Live tweets, blogs and pictures from the scene
    • May 07, 2009
    • Earthquake 60 miles off the Twitter headquarters in SF
    • Topic ‘earthquake’ trends on internal dashboard 5 seconds before the shock waves reach SF
    • News reached faster than the quake!
  • NDTV Social
  • Journalists on Twitter
  • The burning Carlton Towers
  • MSNBC buys a Twitter account for 1M $
  • CNBC takes feedback from Twitter: Saves cost
  • Citizen Journalism websites
  • Weird stuff: Ijustmadelove.com
  • Is the internet your enemy?
    !
    Nope
    • As certified experts, you need to give credibility to sources
    • Find breaking news from this collective wisdom
    • Analyse junta’s opinion / sentiments to a story
    • Who is tomorrow’s journalist?
    • A multimedia storyteller
    • A community builder
    • Blogger and curator
  • Tools of a social journalist
  • What is the future of media?
    !
    Real time + social
    • Internet and TV come together via DTH > Social TV
    • More real time platforms > Twitter
    • More location based services > Mobile
    • More social communities > Crowd sourced
  • Thank you!
    contact@superchooha.com
    +91-99677 97775
    Aditya Rao http://adityarao.name @adityarao310