Future Of Media And Crowdsourcing News

Future of media and crowd-sourcing news
How is internet changing the way we obtain and spread news
Aditya Rao http://adityarao.name @adityarao310
Co-founder and Chief Troublemaker @

Cheapest mode of publishing news
No tools required for consumption
Time lag in reporting news

Quick dissipation
Reached millions between 1900s – 1980s
Just audio is not enough

Combines audio with visuals
More engaging
Is this the final answer to our communications needs?

What is missing here?
!
These are all one way communications

Let’s travel back in history a bit
To truly understand future of media, let’s look into our past

Imagine the cave man. Millions of years ago
Living in small tribes
Hunting with fellow cave-men

You know how the caveman told stories?
!
He talked, man

Why does being social work?
It gets us closer to true human traits
Contributes to the storytelling process

How is the internet changing things?
The size of my tribe has increased
I can connect with my tribe in seconds
It’s a seamless platform for text, video and audio

Old model
Journalist
Story
Newspaper
Source

New model
Source
Source
Comments on story
Journalist
Follow up story
Source
Source

How is it changing the business?
!
Anyone can create content

The collective wisdom of the crowd
!
Everyone is a journalist

Mumbai terror attacks, 2008
Live tweets, blogs and pictures from the scene

May 07, 2009
Earthquake 60 miles off the Twitter headquarters in SF
Topic ‘earthquake’ trends on internal dashboard 5 seconds before the shock waves reach SF
News reached faster than the quake!

NDTV Social

Journalists on Twitter

The burning Carlton Towers

MSNBC buys a Twitter account for 1M $

CNBC takes feedback from Twitter: Saves cost

Citizen Journalism websites

Weird stuff: Ijustmadelove.com

Is the internet your enemy?
!
Nope

As certified experts, you need to give credibility to sources
Find breaking news from this collective wisdom
Analyse junta’s opinion / sentiments to a story

Who is tomorrow’s journalist?
A multimedia storyteller
A community builder
Blogger and curator

Tools of a social journalist

What is the future of media?
!
Real time + social

Internet and TV come together via DTH > Social TV
More real time platforms > Twitter
More location based services > Mobile
More social communities > Crowd sourced

Thank you!
contact@superchooha.com
+91-99677 97775
Aditya Rao http://adityarao.name @adityarao310

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Future Of Media And Crowdsourcing News

by Aditya Rao on Apr 08, 2010

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Future Of Media And Crowdsourcing News — Presentation Transcript