SnipCrunch Pitch Deck

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SnipCrunch Pitch Deck (May 2011)

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SnipCrunch Pitch Deck

  1. 2. Background <ul><li>Social Shopping Start-Up for Students </li></ul><ul><li>Launched Mid-April 2011 </li></ul><ul><li>Founded by Aditya Mahesh and Saleh Altayyar </li></ul><ul><ul><li>Two UC Berkeley Undergraduates </li></ul></ul>
  2. 3. Problem / Solution <ul><li>Students Love to Shop and Want to Be Up-To-Date on Latest Trends </li></ul><ul><ul><li>Problems </li></ul></ul><ul><ul><ul><li>Time Consuming </li></ul></ul></ul><ul><ul><ul><li>Expensive </li></ul></ul></ul><ul><ul><ul><li>Little Interaction with Friends / Other Students Shopping Online </li></ul></ul></ul><ul><li>Bring Targeted and Popular Products to Users </li></ul><ul><ul><li>Solutions </li></ul></ul><ul><ul><ul><li>Waste less time searching for products on multiple sites </li></ul></ul></ul><ul><ul><ul><li>Showcase best prices and limited-time deals </li></ul></ul></ul><ul><ul><ul><li>Based on peer recommendations and each user’s interests </li></ul></ul></ul>
  3. 4. How It Works <ul><li>Users Select Interests </li></ul><ul><ul><li>Designer Brands, XBOX 360, Fast Food, Kitchen Gadgets, etc. </li></ul></ul><ul><li>Users’ “SnipCrunch Feed” updated daily with new products matching interests </li></ul><ul><li>Where do products come from? </li></ul><ul><ul><li>Users submit and share products with friends </li></ul></ul><ul><ul><li>Users can vote on products they like </li></ul></ul><ul><ul><li>Most popular submitted products in each category shared in news feeds of ALL users who have indicated interest in that category </li></ul></ul>
  4. 5. Market Information <ul><li>Demographic: College Students </li></ul><ul><ul><li>13.6 Million in United States </li></ul></ul><ul><ul><li>Spend $237B Annually (Alloy Media + Marketing ) </li></ul></ul><ul><li>US E-Commerce Sales Reach $37B in Q1 2011 </li></ul><ul><ul><li>12% Increase Year-Over-Year (comScore) </li></ul></ul><ul><li>College Students are Digital </li></ul><ul><ul><li>91% Online Once a Day (UC Berkeley) </li></ul></ul><ul><ul><li>74% Prefer To Shop Online (for certain products like textbook) </li></ul></ul>
  5. 6. Traction / Milestones <ul><li>First Two Weeks Since UC Berkeley Launch </li></ul><ul><ul><li>10,000 Visitors </li></ul></ul><ul><ul><li>100,000 Page Views </li></ul></ul><ul><ul><li>800 Registered Users (confirmed e-mails) </li></ul></ul><ul><li>Affiliate Commissions Earned from eBay, Amazon, Others </li></ul><ul><ul><li>As high as $0.13 a click </li></ul></ul>
  6. 7. Revenue Sources <ul><li>Affiliate Commissions </li></ul><ul><ul><li>Majority of Products Posted are Affiliate Links </li></ul></ul><ul><ul><li>Relationships with Amazon, eBay, Commission Junction, LinkShare, Google Affiliate Program, ShareaSale, etc. </li></ul></ul><ul><li>Digital Advertising </li></ul><ul><ul><li>CPC and CPM Advertisements </li></ul></ul><ul><ul><li>Sponsored Products Sent to Users with Certain Interests </li></ul></ul><ul><li>Local </li></ul><ul><ul><li>Users select their campus </li></ul></ul><ul><ul><li>Local merchants send sponsored messages to users at specific campus </li></ul></ul><ul><li>E-Commerce </li></ul><ul><ul><li>Sale of Items purchased in-bulk from Alibaba, Warehouse Sales, Outlet Stores, etc. </li></ul></ul><ul><ul><li>Also Used as Marketing Tool (promote in online deal search communities and require registration before purchase) </li></ul></ul>
  7. 8. Founders <ul><li>Aditya Mahesh </li></ul><ul><ul><li>Haas School of Business at UC Berkeley (Class of 2012) </li></ul></ul><ul><ul><li>Previous: Founder of BrightPrep Tutoring (BrightPrep.com) </li></ul></ul><ul><ul><li>Featured in NBC, Wall Street Journal, New York Times, ReadWriteWeb, VentureBeat, etc. </li></ul></ul><ul><li>Saleh Altayyar </li></ul><ul><ul><li>Technology Entrepreneurship at UC Berkeley (Class of 2012) </li></ul></ul><ul><ul><li>Previous: Founder of Auto 1 Pay (Auto1Pay.com) </li></ul></ul>
  8. 9. Consultants <ul><li>Chinmayee Rathi </li></ul><ul><ul><li>Computer Science at  New York University </li></ul></ul><ul><ul><li>Network Engineer at Cisco Systems </li></ul></ul><ul><li>Ashwin Suresh </li></ul><ul><ul><li>Mathematics and Computer Science at MIT (Class of 2012) </li></ul></ul><ul><ul><li>Analyst at Jane Street Capital </li></ul></ul><ul><li>Andy Varshneya </li></ul><ul><ul><li>Applied Computing and Information Systems at UC Davis (Class of 2011) </li></ul></ul><ul><li>Sameer Tharakan </li></ul><ul><ul><li>Mathematics at UC Berkeley (Class of 2012) </li></ul></ul><ul><li>Marketing / Sales Team </li></ul><ul><ul><li>Assortment of undergraduate students at UC Berkeley part of CEOB (College Entrepreneurship Organization at Berkeley) </li></ul></ul>
  9. 10. User Growth 5 MM 2 MM 250K Users Year 3 Year 2 Year 1
  10. 11. Revenue Growth
  11. 12. Contact <ul><li>Aditya Mahesh </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(978) 549 1319 </li></ul></ul><ul><li>Saleh Altayyar </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(209) 765 8652 </li></ul></ul>

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