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Idea for reject the recession
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Idea for reject the recession

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  • 1. Idea for Reject theRecession
  • 2. Why are you inbusiness?“Because the purpose of business is tocreate a customer, the business enterprisehas two—and only two—basic functions:marketing and innovation. Marketing andinnovation produce results; all the rest arecosts. Marketing is the distinguishing,unique function of the business.”
  • 3. More than ever before, it’sabout working together!People working together in astructured and customercentric way to createcustomer value and achieveresults.
  • 4. Build TrustWe are currently in a “Trust Recession”Following is a small list of what’s been lost to the trustrecession:Banks no longer trust other banks‟ balance sheets, freezinginterbank loans;Investors distrust most financial asset classes outside of USshort-term treasury notes, driving those rates down towardzero;US voters don’t trust their government to handle a bailoutcompetently, openly and fairly;Financial asset managers don’t trust risk models--neither doinvestors;
  • 5. Change Your InternalDialogueEmployee issues are critically important duringrecessions and in preparation for recovery.Constant communications has been proven tosustain high morale and maintain companystrength.
  • 6. Launch a NewProduct/ServiceThe public is looking for strength, stability anda positive message.It’s easier to cut through some of the clutter inrecessions with a positive message.
  • 7. Get an OnlinePersonalityPersonality ToolkitLinkedIn ProfileFacebookpagePersonal or corporate blogDe.licio.us page for bookmarksYouTube page (youtube.com/yourname)Share photos online (Flicker, Photobucket)
  • 8. Community members can be worth 30% more.Tap the power of your customer base.Increase long-term lifetime value.Involve them in something meaningful.Know what customers really want to buy.Tap Into Your Community
  • 9. My money is on strong brands with high net promoterscores who are consistently delivering genuine andperceived value.This is a bad time to be Sears and a better time to beBest Buy or Bergdorf’s. Sears is stuck in the middlewithout competitive advantage on price, value orservice.Best Buy offers both value and service.Mass consumer brands with a wide range of productswould be smart to emphasize their high-end and entry-level models again with the goal of avoiding the middle.Avoid The Middle
  • 10. PRESENTED BYADITYA KISHOREIT, 2ND SEMROLL NO- 0133IT121004
  • 11. Thank u…

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