Tyroo - Our Story so far

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  • 1. ..The Past and the legacy
  • 2. The Beginning In June 2005, our journey started … with a dream … to bring small advertisers onto the Internet … and create a digital revolution
  • 3. The Indian Story … To have an Indian answer to the global Internet adnetwork companies…
  • 4. … The Startup technology team was formed in a small corner of the Smile Zamrudpur office… The team dared to build a product…
  • 5. ..Search for a Name began The first name we decided on was - Paynuts! … We felt that people will think of it as being cheap for advertisers. You know, “Pay – Nuts!” … On second thought, we felt people will make too much fun of us. They’ll call us all nuts. … Then came up tyro … It was an english word - meant someone who is a quick learner or someone who takes quick initiative … Then we added another ‘O’ to it – and called ourselves Tyroo … You know, most Internet companies have double O’s – Google, Yahoo etc etc 
  • 6. Many homepage options were discussed….
  • 7. … and scrapped!!
  • 8. Many logo options were discussed….
  • 9. … .and scrapped
  • 10. Till we finalized something that clicked….
  • 11. … What almost happened!!
  • 12. 2006 – The Early Days
  • 13. Then came the challenge of building the product…. … and countless discussions on algorithms, and logics….
  • 14. … Our First Server….
  • 15. All in the pursuit of a single problem… … How to serve the right ad to the right user at the right time????
  • 16. … We are still figuring out the answer to this question… ..as is the rest of the world  …
  • 17. And then the day finally comes…Going Live - June 2006!!! … ..Monster.com advertises on www.indiainfo.com through the Tyroo Adserver
  • 18. Got our first few customers and publishers to believe in us…
  • 19. Initial Encouraging signs… Publisher Comments…
  • 20. Global Technology provider’s comments
  • 21. ..And then began the Search for a Partner…. ..Many Many investors wooed us..
  • 22. And then the big Day…- Yahoo! Was the chosen One!!
  • 23. ..And the Celebrations continued…
  • 24. … With the Proof of Concept Ready.. … It was Ramp Up time!! … Teams were built up – Sales, Operations, Technology, Publishers, Product … To create the right team to success
  • 25. Congratulations for being the chosen ones…
  • 26. Ofcourse, along the way clocking the milestones….
  • 27. Tyroo voted as one of the top 5 Indian Internet startups at Proto in 2007
  • 28. Tyroo voted as one of the top 10 Indian startups to look out for in 2008
  • 29. ..and the moments…
  • 30. ..and the moments…
  • 31. ..and the moments…
  • 32. ..and the moments…
  • 33. The footprint spreads across - The Bangalore office led by Ajay Gupta….
  • 34. Abhishek Boss – Picture?  ..and further - Mumbai office led by Abhishek Shah….
  • 35. Meanwhile we constantly reinvent ourselves, as we’ve come to realize the startup life…
  • 36. Tyroo Homepage 2006 2008
  • 37. Tyroo Servers 2006 2008
  • 38. Tyroo Headquarters 2006 2008 Couldn’t get a picture of the Zamrudpur office, but you know the point I am making 
  • 39. What Next?
  • 40. Tyroo in Japan?
  • 41. Tyroo in China?
  • 42. Who Knows?…
  • 43. All we know.. ..is that the best is yet to come!!
  • 44. Thank You Aditya Khanna Co-founder & Business Head, Offices in Delhi / Mumbai / Bangalore +9910108483 [email_address]