Tyroo - Our Story so far

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Tyroo - Our Story so far

  1. 1. ..The Past and the legacy
  2. 2. The Beginning In June 2005, our journey started … with a dream … to bring small advertisers onto the Internet … and create a digital revolution
  3. 3. The Indian Story … To have an Indian answer to the global Internet adnetwork companies…
  4. 4. … The Startup technology team was formed in a small corner of the Smile Zamrudpur office… The team dared to build a product…
  5. 5. ..Search for a Name began The first name we decided on was - Paynuts! … We felt that people will think of it as being cheap for advertisers. You know, “Pay – Nuts!” … On second thought, we felt people will make too much fun of us. They’ll call us all nuts. … Then came up tyro … It was an english word - meant someone who is a quick learner or someone who takes quick initiative … Then we added another ‘O’ to it – and called ourselves Tyroo … You know, most Internet companies have double O’s – Google, Yahoo etc etc 
  6. 6. Many homepage options were discussed….
  7. 7. … and scrapped!!
  8. 8. Many logo options were discussed….
  9. 9. … .and scrapped
  10. 10. Till we finalized something that clicked….
  11. 11. … What almost happened!!
  12. 12. 2006 – The Early Days
  13. 13. Then came the challenge of building the product…. … and countless discussions on algorithms, and logics….
  14. 14. … Our First Server….
  15. 15. All in the pursuit of a single problem… … How to serve the right ad to the right user at the right time????
  16. 16. … We are still figuring out the answer to this question… ..as is the rest of the world  …
  17. 17. And then the day finally comes…Going Live - June 2006!!! … ..Monster.com advertises on www.indiainfo.com through the Tyroo Adserver
  18. 18. Got our first few customers and publishers to believe in us…
  19. 19. Initial Encouraging signs… Publisher Comments…
  20. 20. Global Technology provider’s comments
  21. 21. ..And then began the Search for a Partner…. ..Many Many investors wooed us..
  22. 22. And then the big Day…- Yahoo! Was the chosen One!!
  23. 23. ..And the Celebrations continued…
  24. 24. … With the Proof of Concept Ready.. … It was Ramp Up time!! … Teams were built up – Sales, Operations, Technology, Publishers, Product … To create the right team to success
  25. 25. Congratulations for being the chosen ones…
  26. 26. Ofcourse, along the way clocking the milestones….
  27. 27. Tyroo voted as one of the top 5 Indian Internet startups at Proto in 2007
  28. 28. Tyroo voted as one of the top 10 Indian startups to look out for in 2008
  29. 29. ..and the moments…
  30. 30. ..and the moments…
  31. 31. ..and the moments…
  32. 32. ..and the moments…
  33. 33. The footprint spreads across - The Bangalore office led by Ajay Gupta….
  34. 34. Abhishek Boss – Picture?  ..and further - Mumbai office led by Abhishek Shah….
  35. 35. Meanwhile we constantly reinvent ourselves, as we’ve come to realize the startup life…
  36. 36. Tyroo Homepage 2006 2008
  37. 37. Tyroo Servers 2006 2008
  38. 38. Tyroo Headquarters 2006 2008 Couldn’t get a picture of the Zamrudpur office, but you know the point I am making 
  39. 39. What Next?
  40. 40. Tyroo in Japan?
  41. 41. Tyroo in China?
  42. 42. Who Knows?…
  43. 43. All we know.. ..is that the best is yet to come!!
  44. 44. Thank You Aditya Khanna Co-founder & Business Head, Offices in Delhi / Mumbai / Bangalore +9910108483 [email_address]

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