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THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
THIPL - accru Reward Points Program
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THIPL - accru Reward Points Program

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  • 1. accrüStrictly Private and Confidential
  • 2. Contents Know TatvamPotential Issues Faced by Independent Establishments THIPL’s Offer – accrü Reward Points Program How will accrü work ? What will accrü cost ? Key Points about accrü Contact THIPL to get enrolled
  • 3. Know Tatvam
  • 4. Promoters Background – Tatvam Hospitality & Inns Private Limited  Tatvam Hospitality & Inns Private Limited (‘TATVAM’) is an entity having its registered office in Gurgaon, Haryana  Tatvam would be primarily catering to needs and wants of business travelers as well as tourists across major Indian cities, State Capitals, Business and Tourist Hubs.  We come together with diverse experiences  CxO-level Executive  35 years of Corporate Experience  Forte’ in Management and Marketing  Entrepreneur  8 years International Work experience across USA, Nepal, India and Australia  Influences and insights to business and customer needs  SaaS-based solution expert in Sales and Licensing  3 years of IT experience  Solutions for SMEs across South East Asia and Asia Pacific  Forte’ of relationship building with Channel Partners and Service Providers  Banking and Finance Executive  Forte’ in Financial Compliance and Corporate Governance  Customer Relationship Management  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 5. Potential Issues faced byIndependent & Boutique Hotel(s)
  • 6. Potential Issues  Customers normally earn 1 point per ` 100 Spent  Rewards Points can be only used for Specifics  Points have an Expiry Date  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 6
  • 7. Potential Issues All Reward Points Programs for Hotels are run and managed by the Established Brands / Chains (International/Domestic) Difficult and Expensive Enrollment for the Independents No Reward Points System caters to Hotel(s)/Chain(s) that are Home-Grown, Localised, Independently Owned and Managed No extra incentives for Guests to stay at Hotel except VFM factor The Social Media Avenues are still Untapped by the Chains  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 8. Tatvam’s Offeringaccrü Reward Points
  • 9. accrü Independent Reward Points Program Targeted at Standalone / Boutique Properties No Expiry Date for Earned Points  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 10. accrü – The Target  Hotels located in Tier 1, Tier 2 Cities, State Capitals, Business Hubs of the Country  FHRAI rating of 3+ Stars  Hotels are Rated and reviewed by Guests on at least one of the travel website like Tripadvisor, Yatra, MakeMyTrip, Cleartrip  User Ratings are at least 3.5 Stars  Target Customers are Business travelers and Tourists  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 10
  • 11. accrü – The Aim Increase Loyalty and Customer Spend Encourage Repeat Customers Increase Revenues Become a Preferred Hotel of Choice  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 12. accrü – The Flexibility  Counter Off Seasons and Off Days of the Week with Dynamic Points structure  Become Social Media Friendly and Tap this Avenue  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 12
  • 13. accrü – For the Customer  Points accrüal for Customers  Points accrüed DO NOT expire  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 13
  • 14. Benefits of accrü
  • 15. accrü for Hotels Hotels sign up for the accrü Rewards Program Hotels choose the Rewards Program Option which they want to offer to Customers Tap Off Season/Day traffic with a Dynamic Points System Points are earned/ accrüed on  Hotel Room Nights  Spend at Food & Beverage Outlets at the Hotel Hotel Name and Details are updated on the Member Establishments Directory Hotels can offer Deals Direct to Customers  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 16. accrü for Hotels  Easy to Register  Affordable per Month basis Subscription  Subscription Fee for Month # 1 = FREE  Points earned by Customer are Redeemable across all Member Hotels  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 16
  • 17. accrü for Customers Sign Up is Free and Simple Customer provides his demographic details Free, Downloadable Mobile App for Customer Points accrüed by Customers Do Not Expire Points earned by Customer are Redeemable across all Member Hotels  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 18. Earning accrü Points Guests accrü Points on  Stay at any of the Member Hotels for every night  Dine at these Member Establishments  Take advantage of a Dynamic Points Systems  Earn more points on Off Days / Off Season  Social Media Friendly  Earn by Tweeting / Status Message of Facebook / Check in using foursquare at the Establishment  Give us a feedback on your stay, your meals, the service and recommend (Include #accrupoints and your accrü id).  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 19. What will accrü Cost
  • 20. Costs Involved HOTELS Subscription Per Hotel Property per Month FIRST MONTH SUBSCRIPTION = FREE 1 Reward Point = ` 1.00 X accrü points* per ` 100 for Customers Y accrü points* per ` 100 for THIPL On Redemption, Z accrü points* per ` 100 for THIPL (*To be Mutually Agreed) Directory listing (One Time) = ` 1000.00  2010 Tatvam Hospitality & Inns Pvt LtdStrictly Private and Confidential 20
  • 21. Costs Involved CUSTOMERS FREE 2010 Tatvam Hospitality & Inns Pvt Ltd
  • 22. Key Points about accrü
  • 23. Key Points REWARD POINTS  accrüed and registered at Check Out / Payment receipt from the Hotel  Updated on a Mobile Device  Social Media Related Points subject to conditions  Qualified Facebook Status Updates / Tweets during the stay or after the stay / at or after the dining experience  foursquare Check-Ins at the time of Check-In to the Hotel  Points Earned will be collected and kept in a Trust Account  Points will be Debited from the Trust Account on Redemption Settlement of Points on a Fortnightly Basis Fortnightly Status Report sent out from THIPL  2010 Tatvam Hospitality & Inns Pvt Ltd
  • 24. Contact THIPL – Enroll with accrü Aditya Babbar DIRECTOR adityababbar@gmail.com adityababbar@tatvamtech.com +91 983 377 7227 | +91 22 2415 0955 TATVAM HOSPITALITY & INNS PRIVATE LIMITED A 562G, SUSHANT LOK, PHASE 1, GURGAON, HARYANA 122 002 A 1607/08 ASHOK TOWERS, DR BABASAHEB AMBEDKAR ROAD PAREL, MUMBAI 400 012

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