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All about nokia....SWOT of nokia

All about nokia....SWOT of nokia

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    Nokia Nokia Presentation Transcript

    • GYAN GANGA INSTITUTE OF
      TECHNOLOGY AND MANAGEMENT, BHOPAL
      A Presentation on
      Presented by:
      Aditya Khare
      Shabbir Hussain
      Guided by:
      Prof. SantoshMishra
      1
    • Introduction
      • World's largest manufacturer of mobile phone since 1998.
      • CEO -- Olli-PekkaKallasvuo
      • Chairman -- JormaOllila
      • # 6 brand in the world.
      2
    • History
      • Tampere, Finland (1865) incorporated in Nokia (1871)
      • The Mobira Cityman 900 was the first Mobile phone of Nokia.
      • Founder -- Fredrik Idestam in 1865
      • Nokia started as a pulp, rubber and cable manufacturer .
      Fredrik Ides tam
      founder of Nokia.
      Statesman Leo Mechelin,
      co-founder of Nokia.
      3
    • The Nokia House
      Espoo, Finland
      4
    • Logos
      The Nokia Corporation "arrows" logo, used before the "Connecting People" logo.
      Nokia Company logo. Founded in Tampere in 1865, incorporated in Nokia in 1871
      The brand logo of Finnish Rubber Works, founded in Helsinki in 1898.Logo from 1965–1966
      Nokia introduced its "Connecting People" advertising slogan, coined by Ove Strandberg
      Nokia's current logo with the redesigned "Connecting People" slogan.
      5
    • Market Share
      6
    • Models
      7
    • Nokia is one of the fastest growing brands in the world
      8
    • Nokia Industries
      • Paper products
      • Tires (car and bicycle)
      • Footwear (including Wellington boots)
      • Communications cables
      • Consumer electronics; such as televisions
      • Personal computers
      • Electricity generation machinery
      • Military technology and equipment
      • Robotics
      • Capacitors
      • Plastics
      • Aluminum
      • Chemicals
      9
    • Nokia Products
      • Military communications and equipment
      :Like Message device system
      • ADSL modems
      • Digital television – (digital set-top boxes)
      • Personal computers (1980)
      • Mini laptops –
      • On August 24, 2009, Nokia announced that they will be entering the PC business with a high-end mini laptop called the Nokia Booklet 3G.
      • Internet Tablet
      • GPS products Global Positioning System
      10
    • Marketing Strategies
      • Focused on Handset Manufacture only
      • Increase Distribution Channels
      • Adjust Preferences for specific markets
      • Customer Satisfaction
      • Focused on Replacement
      • Increase Commitment to Emerging Market
      • Improve Collaboration on Designs
      • Ensure Accountability and Quality
      • Aggressive Pricing
      11
    • After Sales Services
      • Nokia Care
      12
    • SWOT Analysis
      13
    • Strengths
      • Global marketing (product)
      • High product quality
      • Fashionable product (serve new trend )
      • Wide range of product
      14
    • Weaknesses
      • High price
      • Outdated Symbian operation system
      which drives Nokia smart phones, is one of the reasons many consumers prefer Apple's iPhone or Research in Motion's (RIM) Blackberry, which are easier to use
      15
    • Opportunities
      • Product launch continuously
      • Users Availability
      • Necessary Product For People Now
      • New Software Market
      • Joint Venture In Technology
      16
    • Threats
      • Obsolete about PC tools if compare with new comers who have more specialize on PC tools
      • complacency
      • Cheaper midrange models from Motorola and others
      • China Mobile made Copy Of NOKIA Sets.
      • Higher import charges.
      17
    • 18