rural marketing invornment
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rural marketing invornment

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rural marketing invornment rural marketing invornment Presentation Transcript

  • RURAL MARKETING ENVIRONMENT Made by:- Aditya Kumar Kuldeep Kumar MBA(Business Economics), 3rdsem. Institute of Business management CSJM University kanpur
  • RURAL MARKETING ENVIRONMENT• Social environment• Economic environment• Ethical changes• Political changes• Physical changes• Technological changes
  • SOCIAL CHANGES• Sociological factor• Anthropological factors• Psychological factors
  • Economic factors• Competition• Consumers• Price• Ethical forces• Political forces• Physical forces• Technological force
  • FACTORS INFLUENCING OR CONTRIBUTING CONSUMER BEHAVIOUR• Environmental• Cultural• Social• Personal• Psychological
  • Environmental factors• Economic factors• Political factors• Technological development• Legal• Cultural factors• Social factors• Personal factors• Psychological factors
  • Cultural factors• Culture and sub culture• Sub culture• Social class
  • Personal factors• Age and life cycle• Occupation• Economic circumstance• Life style• Personality and self concept
  • Psychological factors• Motivation• Perception• Learning• Belies and attitudes
  • Thank you