rural marketing invornment

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rural marketing invornment

  1. 1. RURAL MARKETING ENVIRONMENT Made by:- Aditya Kumar Kuldeep Kumar MBA(Business Economics), 3rdsem. Institute of Business management CSJM University kanpur
  2. 2. RURAL MARKETING ENVIRONMENT• Social environment• Economic environment• Ethical changes• Political changes• Physical changes• Technological changes
  3. 3. SOCIAL CHANGES• Sociological factor• Anthropological factors• Psychological factors
  4. 4. Economic factors• Competition• Consumers• Price• Ethical forces• Political forces• Physical forces• Technological force
  5. 5. FACTORS INFLUENCING OR CONTRIBUTING CONSUMER BEHAVIOUR• Environmental• Cultural• Social• Personal• Psychological
  6. 6. Environmental factors• Economic factors• Political factors• Technological development• Legal• Cultural factors• Social factors• Personal factors• Psychological factors
  7. 7. Cultural factors• Culture and sub culture• Sub culture• Social class
  8. 8. Personal factors• Age and life cycle• Occupation• Economic circumstance• Life style• Personality and self concept
  9. 9. Psychological factors• Motivation• Perception• Learning• Belies and attitudes
  10. 10. Thank you

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