How do we maintain brand authenticity in communicating with our audience?
How do we create and distribute compelling content in order to make our online presence more engaging?
How do we automate content creation and distribution in order to save time, money and other resources?
Influence pattern 1. Social proof 2. Authority 3. Commitment & Consistency 4. Reciprocity 5. Likeability Dr Robert Cialdini is best known for his popular book: Influence : The Psychology of Persuasion