The landscape is consistently evolving. Does anyone remember Google Wave for instance? It was all the ‘buzz’ in 2010 and then collapsed. The hype right now is around a Q&A service called Quora.
Footprint = does the nonprofit use facebook, twitter, linkedin and yahoo? What is the frequency of its usage of those services? What is the tone and demeanor of its posts? Does it blog? Does it link its blog to social media?
Confusion = the landscape keeps changing and evolving (Quora and Jumo, for example)Integrating measurement tools and return on investments = nonprofits and foundations need to determine how they get the most value out of social media
Social media gmn webinar january 2011
Social Media – the basics<br />Presented by Adin Miller<br />January 12, 2011<br />
The Big Four<br />Facebook - more than 500 million active users (possibly 1 billion total users)<br />YouTube – 187 million registered users (about 2 billion videos a day)<br />Twitter – 106 million total users (only about 30 million active users)<br />LinkedIn – 80 million registered users<br />
Facebook<br />Facebook Pages<br />Brand site for organizations within Facebook<br />More focused on status updates<br />Integrates Facebook Groups<br />Facebook Places<br />Geo-location feature with nonprofit option<br />Causes<br />Primary application for online donations on Facebook<br />
Foundations and nonprofits that use social media effectively<br />EDC homepage<br />EDC on Facebook<br />Firelight Foundation<br />Children’s Defense Fund<br />American Red Cross<br />World Wildlife Fund<br />Oxfam<br />LIVESTRONG<br />
Other Nonprofit Links<br />American Red Cross (Facebook) – tabs include link to YouTube videos<br />Children’s Defense Fund – great integration of Facebook and YouTube on homepage<br />Children’s Defense Fund (Facebook) – Fan page includes donate buttons and Causes link<br />Firelight Foundation blog – incorporated into organization’s website and links to social media platforms<br />
Metrics<br />Growth in online donations<br />Growth in page rank and website traffic<br />Strong user satisfaction and growth in subscribers (fans, followers, friends, RSS feeds)<br />Interaction between community members<br />Feedback and comments on blog and Facebook (e.g., how many comments are from first time visitors? How many people comment on blog posts?)<br />Blog mentions<br />Links from other websites to the organization’s site<br />
Foundation Due Diligence<br />Key questions to ask:<br />Does the nonprofit have a social media policy?<br />How does the nonprofit task social media responsibilities internally?<br />What is the nonprofit’s social media footprint?<br />What metrics does the nonprofit use to track engagement and effectiveness?<br />
Issues for 2011 and beyond<br />Ongoing evolution of landscape<br />Integrating measurement tools and return on investments<br />To geo-locate or to not<br />Integration of Facebook Pages and Facebook Places<br />