Your SlideShare is downloading. ×
0
Social Media – the basics<br />Presented by Adin Miller<br />January 12, 2011<br />
Social Media Platforms<br />
The Big Four<br />Facebook  - more than 500 million active users (possibly  1 billion total users)<br />YouTube – 187 mill...
Facebook<br />Facebook Pages<br />Brand site for organizations within Facebook<br />More focused on status updates<br />In...
Firelight Foundation on Facebook<br />
Gates Foundation on Facebook<br />
Facebook Causes Homepage<br />
Facebook Causes – Equal Access International example<br />
Twitter – Sign-up page<br />
Trending topics on Twitter – TweetMeme<br />
Trending topics on Twitter – Twitt(ur)y<br />
Twitter Search and Hashtags<br />
Twitter – #hashtags<br />
Twitter Feed tools<br />Twhirl: http://www.twhirl.org/<br />Tweetdeck: http://www.tweetdeck.com/beta/<br />Twitterific (Ma...
Social Media Listening Tool – WhosTalkin<br />
Social Media Tools (Listening and Tracking)<br />Google alerts: http://www.google.com/alerts<br />WhosTalkin.com: http://w...
YouTube Nonprofits<br />
Foundations and nonprofits that use social media effectively<br />EDC homepage<br />EDC on Facebook<br />Firelight Foundat...
EDC Homepage<br />
EDC on Facebook<br />
EDC on Twitter<br />
EDC on YouTube<br />
Case Foundation – promoting grantees<br />
Kellogg Foundation on Twitter<br />
Other Nonprofit Links<br />American Red Cross (Facebook) – tabs include link to YouTube videos<br />Children’s Defense Fun...
Metrics - Tools<br />Google Analytics<br />Google Insight<br />PostRank<br />YouTube Insight<br />Facebook Insights<br />K...
Metrics<br />Growth in online donations<br />Growth in page rank and website traffic<br />Strong user satisfaction and gro...
Metrics – Facebook Insights<br />
Foundation Due Diligence<br />Key questions to ask:<br />Does the nonprofit have a social media policy?<br />How does the ...
Issues for 2011 and beyond<br />Ongoing evolution of landscape<br />Integrating measurement tools and return on investment...
Acknowledgements<br />John Haydon’s blog<br />Beth Kantor’s blog<br />Jesse Stay’s blog (Stay N’ Alive)<br />Socialbrite <...
Contact Information<br /> Adin Miller Consulting<br />www.adinmiller.com<br />Mountain View, California<br />Cell: 650.388...
Upcoming SlideShare
Loading in...5
×

Social media gmn webinar january 2011

616

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
616
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The landscape is consistently evolving. Does anyone remember Google Wave for instance? It was all the ‘buzz’ in 2010 and then collapsed. The hype right now is around a Q&amp;A service called Quora.
  • Footprint = does the nonprofit use facebook, twitter, linkedin and yahoo? What is the frequency of its usage of those services? What is the tone and demeanor of its posts? Does it blog? Does it link its blog to social media?
  • Confusion = the landscape keeps changing and evolving (Quora and Jumo, for example)Integrating measurement tools and return on investments = nonprofits and foundations need to determine how they get the most value out of social media
  • Transcript of "Social media gmn webinar january 2011"

    1. 1. Social Media – the basics<br />Presented by Adin Miller<br />January 12, 2011<br />
    2. 2. Social Media Platforms<br />
    3. 3. The Big Four<br />Facebook - more than 500 million active users (possibly 1 billion total users)<br />YouTube – 187 million registered users (about 2 billion videos a day)<br />Twitter – 106 million total users (only about 30 million active users)<br />LinkedIn – 80 million registered users<br />
    4. 4. Facebook<br />Facebook Pages<br />Brand site for organizations within Facebook<br />More focused on status updates<br />Integrates Facebook Groups<br />Facebook Places<br />Geo-location feature with nonprofit option<br />Causes<br />Primary application for online donations on Facebook<br />
    5. 5. Firelight Foundation on Facebook<br />
    6. 6. Gates Foundation on Facebook<br />
    7. 7. Facebook Causes Homepage<br />
    8. 8. Facebook Causes – Equal Access International example<br />
    9. 9. Twitter – Sign-up page<br />
    10. 10. Trending topics on Twitter – TweetMeme<br />
    11. 11. Trending topics on Twitter – Twitt(ur)y<br />
    12. 12. Twitter Search and Hashtags<br />
    13. 13. Twitter – #hashtags<br />
    14. 14. Twitter Feed tools<br />Twhirl: http://www.twhirl.org/<br />Tweetdeck: http://www.tweetdeck.com/beta/<br />Twitterific (Mac): http://iconfactory.com/software/twitterrific<br />Socialtoo: http://www.socialtoo.com<br />
    15. 15. Social Media Listening Tool – WhosTalkin<br />
    16. 16. Social Media Tools (Listening and Tracking)<br />Google alerts: http://www.google.com/alerts<br />WhosTalkin.com: http://www.whostalkin.com<br />Twitt(urly): http://twitturly.com<br />TweetStats: http://tweetstats.com<br />Twitalyzer: http://www.twitalyzer.com<br />What the Hashtag: http://wthashtag.com/Main_Page<br />TweetGrid: http://tweetgrid.com/<br />TwitterCounter: http://twittercounter.com/<br />
    17. 17. YouTube Nonprofits<br />
    18. 18. Foundations and nonprofits that use social media effectively<br />EDC homepage<br />EDC on Facebook<br />Firelight Foundation<br />Children’s Defense Fund<br />American Red Cross<br />World Wildlife Fund<br />Oxfam<br />LIVESTRONG<br />
    19. 19. EDC Homepage<br />
    20. 20. EDC on Facebook<br />
    21. 21. EDC on Twitter<br />
    22. 22. EDC on YouTube<br />
    23. 23. Case Foundation – promoting grantees<br />
    24. 24. Kellogg Foundation on Twitter<br />
    25. 25. Other Nonprofit Links<br />American Red Cross (Facebook) – tabs include link to YouTube videos<br />Children’s Defense Fund – great integration of Facebook and YouTube on homepage<br />Children’s Defense Fund (Facebook) – Fan page includes donate buttons and Causes link<br />Firelight Foundation blog – incorporated into organization’s website and links to social media platforms<br />
    26. 26. Metrics - Tools<br />Google Analytics<br />Google Insight<br />PostRank<br />YouTube Insight<br />Facebook Insights<br />Klout<br />RSS feed subscribers<br />
    27. 27. Metrics<br />Growth in online donations<br />Growth in page rank and website traffic<br />Strong user satisfaction and growth in subscribers (fans, followers, friends, RSS feeds)<br />Interaction between community members<br />Feedback and comments on blog and Facebook (e.g., how many comments are from first time visitors? How many people comment on blog posts?)<br />Blog mentions<br />Links from other websites to the organization’s site<br />
    28. 28. Metrics – Facebook Insights<br />
    29. 29. Foundation Due Diligence<br />Key questions to ask:<br />Does the nonprofit have a social media policy?<br />How does the nonprofit task social media responsibilities internally?<br />What is the nonprofit’s social media footprint?<br />What metrics does the nonprofit use to track engagement and effectiveness?<br />
    30. 30. Issues for 2011 and beyond<br />Ongoing evolution of landscape<br />Integrating measurement tools and return on investments<br />To geo-locate or to not<br />Integration of Facebook Pages and Facebook Places<br />
    31. 31. Acknowledgements<br />John Haydon’s blog<br />Beth Kantor’s blog<br />Jesse Stay’s blog (Stay N’ Alive)<br />Socialbrite <br />
    32. 32. Contact Information<br /> Adin Miller Consulting<br />www.adinmiller.com<br />Mountain View, California<br />Cell: 650.388.0146 | Fax: 801.780.8155<br />Twitter: http://twitter.com/adincmiller<br />LinkedIn: http://www.linkedin.com/in/adinmiller<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×