OI & IP: Why should we care1. Open ≠ Free2. Align Business Models3. Rules of the game throughout an interaction, alliance, tech transfer
3. BUILDING CONDITIONS FORAPPROPRIABILITY ADVANTAGE
WEST COAST vs. EAST COASTAPPROPRIABILITY USER-LED INNOVATION
Conditions for AppropriabilityWe define appropriability advantage as actors’ ability to outperform competitorsin terms of taking possession of and extracting value from knowledge andtechnology for productive activities.Alberto Di MininDries Faems
DIMENSION 1. Managing tensions betweenTechnological Integration and IP Fragmentation• New product development asks for the integration of many different technologies from different domains• Firms engage in collaborative transactions with external partners to bring together the necessary technological assets and skills• Dense web of overlapping IPRs – are becoming the norm instead of an exception• Different actors use their IPR for different reasons
DIMENSION 2. Increasing Return on IP Investment• The application, maintenance and enforcement of intellectual property also triggers substantial costs• The legendary ‘Rembrandts in the attic’, waiting to be exploited for competitive advantage (rather than for profit)• New tricks to extract more value
DIMENSION 3. Organizing IP Implementation• Establishing routines to effectively implement IP- based strategies• Bringing together of different business functions (i.e. technical, legal and managerial) in order to be on top of IP-related opportunities or to neutralize potential threats.• Lack of consolidated guidelines regarding the positioning of IP responsibilities within firms’ corporate structure
Appropriability Advantage: Open Innovation and Intellectual Property4. TAKE THESE AWAY
Appropriability is about Connecting the Dots Strategic Integration Integration Organizational of IP assets Integration
DO NOT MISS: CALIFORNIA MANAGEMENT REVIEW “SPECIAL ISSUE ON IP MANAGEMENT AND PRACTICES” (SUMMER 2013) A. Di Minin & D. Faems (Eds.)Appropriability Advantage: Open Innovation and Intellectual PropertyTHANK YOU FOR YOUR ATTENTION
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