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Tourism industry Tourism industry Presentation Transcript

  • CONTENTS INTRODUCTION. PURPOSE OF TOURISM. TOURISM IN WORLD. TOURISM IN PAKISTAN. IMPROVEMENT IN PAKISTAN. CONCLUSION.
  • TOURISM INDUSTRY TOURISM Tourism is Travel for recreational,leisure orBusiness purposes TOURISM INDUSTRY The people, activities, and organizationsinvolved in providing services for people on holiday, forexample hotels, restaurants, and tour guides.
  • Enabling Factors Factors which make travel possible Better transport Better communications Faster and cheaper travel Improvement in accommodation, facilities and services
  • Motivating Factors Factors which persuade people to travelBuilding of cities and industry , people feeling the needto escape from reality to fulfil their ‘intrinsic needs’
  • Reason For Travel Relaxation- People need to get away from the stress of everyday life Family/ Friends -Many people have family/friends that are located in different parts of the world. Religion- There are places in the world that hold religious importance for many people. Celebration- Wedding, Anniversary, Birthday, Birth- Education-Youre getting your education somewhere or an educational school trip.
  • Statistics about World Tourism The total contribution of Travel & Tourism to GDP was (9.1% of GDP) in 2011, and is forecast to rise by 2.8% in 2012. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 8.7% of total employment (254,941,000 jobs). This is expected to rise by 2.0% in 2012 to (260,093,000 jobs). Visitor exports generated (5.3% of total exports) in 2011. This is forecast to grow by 1.7% in 2012, Travel & Tourism investment in 2011 was 4.9% of total investment. It should rise by 3.5% in 2012
  • WORLD TOURISM
  • International International Change UNWTO tourist touristRank Country (2010 to Region arrivals arrivals 2011) (2011) (2010) 1 France Europe 79.5 million 77.1 million +3.0% 2 United States North America 62.3 million 59.8 million +4.2% 3 China Asia 57.6 million 55.7 million +3.4% 4 Spain Europe 56.7 million 52.7 million +7.6% 5 Italy Europe 46.1 million 43.6 million +5.7% 6 Turkey Europe 33.3 million 27.0 million +8.9% 7 United Kingdom Europe 29.2 million 28.3 million +3.2% 8 Germany Europe 28.4 million 26.9 million +5.5% 9 Malaysia Asia 24.7 million 24.6 million +0.6% 10 Mexico North America 23.4 million 23.3 million +0.5%
  • France 76.8 million visitors. Famous Eiffel Tower in Paris,louvre Museum,palace of versaille. The total contribution of Travel & Tourism to GDP was (9.3% of GDP) in 2011 In 2011, the total contribution to employment, including jobs indirectly supported by the industry, was 10.4% of total employment (2,793,500 jobs) Visitor exports generated (7.5% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.2% of total investment
  • United States According to 2011 Survey, 59.7 million visitors Visited USA. New York City, Los Angeles, Washington D.C. and San Francisco are the most visited cities in the U.S. In 2009,impact of travel on Us economy total tourism sales $ 1.24 Trillion Total Tourism employment 7.8 million. Total percentage of GDP 2.8 %
  • China 55.7 million visitors In recent years, the number of visitors to China has skyrocketed, largely due to an increase in global business dealings and cultural exchange Travel & Tourism’s total contribution to GDP in China was around 9% of total GDP Travel & Tourism sustained, either directly or indirectly, 61.9 million jobs in China in 2011. In 2011, visitor exports totalled $50.9 billion According to the WTO, in 2020, China will become the largest tourist country and among the largest for overseas travel
  • Spain 52.7 million visitors. The total contribution of Travel & Tourism to GDP was (14.9% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 12.7% of total employment (2,304,500 jobs). Visitor exports generated (14.6% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.7% of total investment. Spain is still the worlds biggest producer of olive oil.
  • Italy 43.6 million visitors The total contribution of Travel & Tourism to GDP was (8.6% of GDP) in 2011 In 2011, the total contribution of Travel Tourism to employment, including jobs indirectly supported by the industry, was 9.7% of total employment (2,231,500 jobs). Visitor exports generated (6.7% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.0% of total investment
  • INDIA According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020. The total contribution of Travel & Tourism to GDP was (6.4% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 7.8% of total employment (39,352,000 jobs). Visitor exports generated (3.8% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.1% of total investment
  • History Of Pakistan Tourism Member of UNWTO in September 1949. Initially Pakistan railways are responsible for tourism matters. In 1956,Transferred to Communication and transport Division. In1960,was named as bureau of Tourism. In 1964 was placed under control of CAA and tourism. In September,2004 it was given status of Ministry of tourism.
  • Vision Of Ministry of TourismTo promote and develop Tourism By providing Accomodation Food Entertainment Public Amenities To exploit great potential of our culture,scenic & religiousTourism To Create Employment Generate Revenues Reduce Poverty Bring Equitable distribution of Benefits
  • Major Achievements Development of Patriata Skyride project and roadside service areas. Mona Bao Train For Indian Tourist. Intercity luxury bus service. Adventure pakage tours ,city Tours. Lauched website For online communication.
  • Tourism As Economical Force It includes potential tourist spots: Various Museums of Pakistan. Various National Parks of Pakistan. Other Historical places. Small scale industries. Tourist spots in Northern Areas.
  • MURREEGalliat region is famous for: Natural beauty. Cool temperature in summer season. Equally Popular Around the year. Bhurban,Patriata And Ayubia are other attractions.
  • MOHENJO-DARO Means the “Mound of the Dead”. Symbol Of Civilized and modern Society. Remarkable construction of: Buildings Highly Developed Drainage system.
  • SKARDU A landscape ofTowering Mountains.Waterfalls And Quiet LakesLocated on the banks of River Indus .• Knowns As Mountaineers Paradise. The five main Valleys are Skardu,shigar,Khaplu,rondu,Kharmung.
  • KAGHAN VALLEY The best place to enjoy Cool Weather in Summer. Worth-Seeing Places areLake Saif-ul-Muluk.Plateaus of Shogran and Lalazar.Naran,Kaghan.Mansehra and Balakot.
  • SHANDUR MELA(JULY 7-9)POLO AT THE TOP OF THE WORLD Held at Shandur pass. Reflect Culture,Tadition of this region. IncludesFolk musicDancingFishingHorse back ridingMountaineeringHiking and ExploringTrout fishing
  • Statistics of Pakistan Tourism The total contribution of Travel & Tourism to GDP was (7.3% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 6.4% of total employment (3,771,500 jobs). Visitor exports generated (4.4% of total exports) in 2011. Travel & Tourism investment in 2011 was 8.3% of total investment.
  • Factors Affecting Tourism Level of security for tourists. Government policies for tourism. Development of Transportation and Communication. Non-Availability of Funds. Lack of Infrastructure Facilities. Marketing at Local & International level. No concept of rail tourism Pakistan. Rising Inflations.
  • Level Of Security For Tourists Terrorism has Hampered Tourism industry in Pakistan. 4 Lacs Foreign visitors came in 2008. No. of Tourists dropped by 6% in 2009. Pakistan’s Ranking was 103/124 countries. Even regular tourists are hesitant and feeling insecure.
  • Recommendations To Frame Sound Policy for sport,religious,beach,cultural tourism,rail tourism,medical tourism. To give it status of Industry in Real Sense. To create Awareness among people. Manpower may be trained for it.
  • Economic ImpactsPostive: Bring money into local economy. Creates Job for local people. Increase the income of industries that supply tourism e.g Farming Foreign ExchangeNegative: A lot of profit made from tourism is kept by the large level companies rather than going to local economy.
  • Social ImpactsPostive: Lots of job means Young people are likely to stay in the area. Improved roads,Infrastructure and communication benefit local people. Income from Tourism can be used In local community Projects. Cultural Preservation.Negative The Behaviour of some Tourist can offend people. Tourist jobs are Badly Paid and are seasonal. Traffic congestion caused by tourist Cultural Destruction. Development of Illegal Activities e.g Drug market
  • Environmental ImpactsPositive:Income from tourism can be used In protecting theenvironment.Negative: Tourism can increase and litter And pollution. Tourism can lead to destruction of natural habitats. Tansporting people to long distances Release green house gases that causes Global warming.
  • Factors Which Affect Tourism Conflict. Bad weather. Terrorism. Major events. World Economy. Exchange Rate.
  • ANY QUESTION?