Instant Promotions

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Instant Promotions

  1. 1. INSTANT  PROMOTION Presented by : Bradley J. Sugars Adhik Novianto
  2. 2. PRESS RELEASE PRESS RELEASE • what is a successful press release? what is a successful press release? • What makes a successful  press release? • The seven steps to writing successful press  h ii fl releases Who are you targeting ? Wh t ti ? – Where should you run your article ? – What  are you going to say ? – How to write your press release? How to write your press release? – How long should your press release? – When you run your press release ? – What else do you need to think about? –
  3. 3. DIRECT MAIL • what is a successful direct mail campaign? pg • What makes a successful direct mail campaign? • The seven steps to writing successful direct mail letter p g Why use direct mail? – Who is your target market? – Where do you find a suitable list? Wh d fi d i bl li ? – What do you want to say to your prospect? – How will you write a letter that work? How will you write a letter that work? – When to mail your letter? – What else do you need to think about? –
  4. 4. BROCHURE • what is a successful brochure? what is a successful brochure? • How do you want know when your brochure is working? • The four steeps to creating brochure? The four steeps to creating brochure? What do you want say? – How do you want your brochure to look? y y – Where should you get them printed? – How should you use them? –
  5. 5. FLYER • what is a successful Flyer campaign? what is a successful Flyer campaign? • What a makes a powerful flyers? • The seven steeps to creating flyer? The seven steeps to creating flyer? Why use flyer? – Who is your target market? y g – Where do you want to drop your flyer? – What do you say? – How to write your flyer? – When you should you drop flyer? – What else do you need to think about? –
  6. 6. BUSNESS CARDS AND LETTERHEAD • TESTING AND MEASURING TESTING AND MEASURING • SEVEN STEPS TO CREATING YOUR NEW BUSINESS  CARDS AND LETTERHEAD What you want say – How do you want your stationary to look? – Where should you get them pronted? – How should you use them? –
  7. 7. WRITING KILLER HEADLINE WRITING KILLER HEADLINE • Press release Press release • Direct mail, flyer, brosur – Id tit Identity market kt – Benefit – Generate interest
  8. 8. CREATING POWERFUL OFFER CREATING POWERFUL OFFER • What I a great offer? What I a great offer? • Type of offer The added value with soft dollar cost The added value with soft dollar cost – The package offer – Discount versus bonus offers – Valued at offer – Time limited offer – Guarantee offers Guarantee offers – Free offers – Break event analysis y Testing and measurement
  9. 9. THANK YOU THANK YOU FOR YOUR ATTENTION

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