Blue Ocean Strategy

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Blue Ocean Strategy

  1. 1. BLUE OCEAN STRATEGY By W. Chan Kim & Renee Mauborgne Muhamad Gazali
  2. 2. Red Ocean What, When, where is Red Ocean ? Wh we must move to Blue Ocean ? Why t t Page 2
  3. 3. Red Ocean Red Ocean Blue Ocean Blue Ocean • Compete in same market p • Create a new space market p • Defeat competitor in same  • The competitor is not  market relevant • Demand Exploitation that Demand Exploitation that • Create and capture a new Create and capture a new  already have demand • follow Value‐Cost trade‐off • Brake value‐cost trade‐ off • Activity and Alliance system Activity and Alliance system  • Alliance system and activity Alliance system and activity  at differentiation OR low  to pursue new  cost differentiation AND low  cost
  4. 4. Cause of Blue Ocean 86% 14% Inisiatif Bisnis 62% 38% Dampak Pemas kan Pemasukan 39% 61% Dampak Laba
  5. 5. • Base concept for Blue Ocean is ? Base concept for Blue Ocean is ?
  6. 6. Principle of Blue Ocean strategy Principle of Blue Ocean strategy •Formulation principle •Formulation principle E t i il •Execute principle
  7. 7. Canvas Strategy What is canvas strategy ? tt Function of canvas strategy ? Page 7
  8. 8. Example of canvas strategy
  9. 9. Example of canvas strategy
  10. 10. Four Actions Framework REDUCE A NEW  VALUE  CREATE ELIMINATE CURVE RAISE
  11. 11. Three Quality of good Strategy • Focus • Divergensi • Good Moto
  12. 12. SIX Ways of Frameworks SIX Ways of Frameworks • See in alternatively industry See in alternatively industry gg p y • See in strategic group in industry • See in buyer chains • See in product and service offering • See in orientasi functional emotional See in orientasi functional‐emotional • See in time 
  13. 13. Four Ways in visualitation Four Ways in visualitation strategy • Raise visual • Explore visual • St t Strategy visual i l • Communication visual
  14. 14. Pioneer Migrator Settler Pioneer-Migrator-Settler (PMS) Pi • What is Pioneer ? • What is Migrator ? • What is Settler ?
  15. 15. Three level of non customer Third Level Second Level First Level Page 15
  16. 16. Fase of Blue Ocean Strategy Buyer Utility NO ‐ Rethink YES Price NO ‐ Rethink YES Cost NO ‐ Rethink YES Adoption p NO ‐ Rethink YES A Commercially  AC i ll Viable  Blue Ocean Idea Page 16
  17. 17. Six Step in Buyer Experience p y p Buying • Shipment • Use • Supplement S l t • Maintenance • Disposal •
  18. 18. Six Level Utility Customer productivity Customer productivity • Simplicity • Convenience C i • Risk • Fun & Image • Enviromental friendliness •
  19. 19. Obstacle in Industry Kognitif Resource Motivation Politics Page 19
  20. 20. 3-E in Justice Process Engagement Explanation Expectation clarity E t ti l it Page 20
  21. 21. Obstacle in Mimic Blue Ocean Strategy Value Inovation Monopoly Volume Vl Dll. Page 21
  22. 22. When We Improve our Inovation Value By Looking at canvas strategy If Value flexural still has focus, divergensi and good moto di id d t Page 22
  23. 23. design inspiration :

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