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Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
Adikat Mobile Overview
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Adikat Mobile Overview

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An overview of mobile marketing products and services provided by Adikat Mobile Marketing.

An overview of mobile marketing products and services provided by Adikat Mobile Marketing.

Published in: Business
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  • http://www.quirk.biz/cms/3021.quirk_emarketing_mobile_marketing101_ch1.pdfThey are tech-savvy, but remember a life before the Web the younger generation are able to recall a lot more Mobile Marketing content than Generation X and the Baby Boomers. The younger users are more in tune with Mobile Marketing due to the increased connectivity and a general interest in market related news.
  • brands such as Adidas, Coke, Microsoft, Ford, Pizza Hut and warner Bros. are increasing brand equity through mobile mediaThis opportunity must however be shaped through the development of a coherent mobile marketing strategy that is fully integrated withyour brands primary marketing strategy and clearly supports your businesses objectives by demonstrating unquestionable ROI.
  • RELEVANT MESSAGING IS KEYsales leads, newsletter signups, retain customersmarket understandingHow to inspire your target audience
  • http://mmaglobal.com/articles/academic-review-mobile-marketing-framework-overview
  • redemption of in store coupons can reach 80% with mobile marketing campaigns
  • You need to know what brought customers through the doorGauge the return on marketing euros spent- Use qualitative research and quantitative metrics to constantly improve interactions and results. Traffic, drop-off, and conversion rates
  • Transcript

    • 1. Mobile Marketing
      1
    • 2. What is Mobile Marketing
      Communicating with consumers via their mobile phones
      SMS text messages
      MMS messages
      Bluetooth Wireless
      Mobile Internet
      QRCodes
      Mobile Ads
      Mobile Applications
      Short Codes
      2
    • 3. Group Texting Campaigns
      3
    • 4. Group Texting Campaigns
      4
    • 5. Group Texting Campaigns
      Database Segmenation
      Secure & Compliant
      2-way messages (RSVP)
      Auto opt-out
      Personalised Text messages
      5
    • 6. Short Codes
      Competitions
      Surveys
      Polls
      Quick recruitment of subscribers
      Cost efficient marketing campaign
      Makes printed advertising interactive
      6
    • 7. Short Codes - Examples
      Education: Students can text STUDENT to 51444 to join the Student Association alert list
      Finance – Text PRICE + Stock Symbol to 51444 to query a website for current stock price
      Media – Text FM107 + your song request to 51444 to hear your favourite song on the radio.
      Nightlife – Text RSVP + your name and # of people in your party to 51444 to reserve a table
      Non-Profit – Text GIVE + your phone number to 51444 and a representative will contact you for your donation
      Retail – Text COUPON to 51444 for an instant coupon code for 20% off your entire purchase
      Services - Text PICKUP + your location to 51444 for the nearest Taxi driver to pick you up immediately.
      7
    • 8. QRCodes (2D Barcodes)
      Online Code:
      URL : Mobile Website, Direct Download of a Video or Song etc.
      Offline Code:
      SMS
      Text
      Phone Number
      Vcard
      E-Mail
      8
    • 9. QRCodes (2D Barcodes)
      Product website with details
      Twitter, Facebook IDs and Pages
      Links to You Tube video
      Link to blogs
      Installation instructions
      Warnings and warranties
      Directions and contact information
      Customer feedback forms
      Customer information
      9
    • 10. Principles of Mobile Marketing Strategy
      10
    • 11. Adding consumer value
      11
    • 12. Campaign Objectives
      12
    • 13. Response Rates
      13
    • 14. Performance Measurement
      14
      Bluetooth = Measurability
      SMS Texts – Unique Code
      Mobile Web - Analytics
      Short Codes – use Mobile Web
    • 15. Adikat Mobile Marketing
      15
    • 16. Adikat Mobile Marketing
      Adikat Mobile Marketing
      13 Upper Baggot St
      Second Floor
      Dublin 4
      m. 085 111 7068
      t. 01 443 4262
      f. 01 653 0750
      e. Vince.doherty@adikat.ie
      16

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