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Wootstrapping 101
 

Wootstrapping 101

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Bootstrapping lessons learnt from WooThemes.

Bootstrapping lessons learnt from WooThemes.

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    Wootstrapping 101 Wootstrapping 101 Presentation Transcript

    • BOOTSTRAPPING 101 ADII PIENAAR. SILICON CAPE ACADEMY. 23.02.2012.
    • RIGHT NOW.4 YEARS, 19 WOOPEEPS,150 000 USERS &QUITE A FEW $$$’s
    • ALSO.$0 FUNDING100% BOOTSTRAPPED
    • boot·strap·ping / verbTo promote and develop by use of ones own initiative andwork without reliance on outside help.
    • boot·strap·ping / verbTo promote and develop by use of ones own initiative andwork without reliance on outside help.
    • CAUTION.VC AIN’T EVIL.
    • OUR BOOTSTRAPPING JOURNEY.A TALE OF INNOCENCE,INEXPERIENCE &(BLISSFUL?) IGNORANCEOH... AND: THIRD TIME LUCKY.
    • #1REVENUES = MOMENTUM
    • #2LAUNCH USING YOUROWN PROFILE
    • #3VALIDATE YOUR IDEA FIRST.DON’T WASTE MONEY.
    • “Lean is a process and Entrepreneurship isan Art. There’s no paint by numbers.”DAN MARTELL, “LEAN STARTUPS IS NOT ABOUT BEING CHEAP”http://maplebutter.com/lean-startup-is-not-about-being-cheap/
    • #4DON’T REINVENT THE WHEEL.HACK INSTEAD.
    • EXTRACT FROM “THE HACKER WAY”“Hacking is also an inherently hands-on andactive discipline. Instead of debating for dayswhether a new idea is possible or what thebest way to build something is, hackerswould rather just prototype something andsee what works.”
    • DONE IS BETTERTHAN PERFECT.
    • #5SPEND SOME MONEY
    • #6HIRE BEHIND THE CURVE
    • DEMANDSUPPLY POTENTIAL
    • HIRE HERE
    • #7INCREASED EFFICIENCYDOESN’T INCREASE OVERHEADS
    • #8KILL IT QUICK!
    • BOOTSTRAPPING101ADII PIENAARHTTP://ADII.ME@ADII