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Wootstrapping 101

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Bootstrapping lessons learnt from WooThemes.

Bootstrapping lessons learnt from WooThemes.


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  • 1. BOOTSTRAPPING 101 ADII PIENAAR. SILICON CAPE ACADEMY. 23.02.2012.
  • 2. RIGHT NOW.4 YEARS, 19 WOOPEEPS,150 000 USERS &QUITE A FEW $$$’s
  • 3. ALSO.$0 FUNDING100% BOOTSTRAPPED
  • 4. boot·strap·ping / verbTo promote and develop by use of ones own initiative andwork without reliance on outside help.
  • 5. boot·strap·ping / verbTo promote and develop by use of ones own initiative andwork without reliance on outside help.
  • 6. CAUTION.VC AIN’T EVIL.
  • 7. OUR BOOTSTRAPPING JOURNEY.A TALE OF INNOCENCE,INEXPERIENCE &(BLISSFUL?) IGNORANCEOH... AND: THIRD TIME LUCKY.
  • 8. #1REVENUES = MOMENTUM
  • 9. #2LAUNCH USING YOUROWN PROFILE
  • 10. #3VALIDATE YOUR IDEA FIRST.DON’T WASTE MONEY.
  • 11. “Lean is a process and Entrepreneurship isan Art. There’s no paint by numbers.”DAN MARTELL, “LEAN STARTUPS IS NOT ABOUT BEING CHEAP”http://maplebutter.com/lean-startup-is-not-about-being-cheap/
  • 12. #4DON’T REINVENT THE WHEEL.HACK INSTEAD.
  • 13. EXTRACT FROM “THE HACKER WAY”“Hacking is also an inherently hands-on andactive discipline. Instead of debating for dayswhether a new idea is possible or what thebest way to build something is, hackerswould rather just prototype something andsee what works.”
  • 14. DONE IS BETTERTHAN PERFECT.
  • 15. #5SPEND SOME MONEY
  • 16. #6HIRE BEHIND THE CURVE
  • 17. DEMANDSUPPLY POTENTIAL
  • 18. HIRE HERE
  • 19. #7INCREASED EFFICIENCYDOESN’T INCREASE OVERHEADS
  • 20. #8KILL IT QUICK!
  • 21. BOOTSTRAPPING101ADII PIENAARHTTP://ADII.ME@ADII