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  • 1. Stormhoek
  • 2.
    • Our Blog
  • 3.
    • Thresher’s Voucher
  • 4.
    • Of course [you can upload it] , it’s just a blog...
    • Monday, Nov 27th :
    • Tuesday, Nov 28th :
    • Friday, Dec 1st :
    37,000 Downloads 56,000 Downloads 715,000 Downloads
  • 5.
    • And the effect was...
  • 6.
    • ...by the 10 th December 2006...
    • Total voucher redemptions stood at:
    • Over 4 million
  • 7.
    • It all started here...
  • 8.
    • And the beginning...
    2003
  • 9.
    • How do you attract a consumer’s eye when shelves look like...
  • 10.
    • Our options were to use traditional media...
  • 11.
    • But “old” media has disadvantages...
    • Cost
    • One way message
    • Impersonal
    • Inflexible
  • 12.
    • Whereas “new” media is...
    • Person to person
    • Flexible (turnaround in minutes)
    • Enormous potential reach
    • Inexpensive
    • Interactive
  • 13.
    • And interactivity creates...
    • Loyalty
    • Trust
  • 14.
    • The lovable...Hugh Macleod...
  • 15.
    • So how has it d o n e ?
  • 16.
    • And if you Google us...
  • 17.
    • And sales (from 2003 until 2006)
    Stormhoek wine averages £5.00 per bottle
  • 18.
    • SA wine exports to the UK (1994-2005)
    The average price of SA wine in the UK is £3.73 per bottle
  • 19.
    • But the “kicker” that was 2006 revealed...
  • 20.
    • While Stormhoek sales did...
  • 21.
    • And the wines...
  • 22.
    • And we did this with the trophy...
  • 23.
    • Stormhoek garnered some interest from none other than...
    And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek
  • 24.
    • But that is not all...
    Best Consumer Campaign in British Liquor 2006
  • 25.
    • And more...
    American Marketing Association Awards 2006 World Marketing Top 50 and 41 more...
  • 26.