The Stormhoek Story

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The Stormhoek Story presented by Graham Knox

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The Stormhoek Story

  1. 1. Stormhoek
  2. 2. <ul><li>Our Blog </li></ul>
  3. 3. <ul><li>Thresher’s Voucher </li></ul>
  4. 4. <ul><li>Of course [you can upload it] , it’s just a blog... </li></ul><ul><li>Monday, Nov 27th : </li></ul><ul><li>Tuesday, Nov 28th : </li></ul><ul><li>Friday, Dec 1st : </li></ul>37,000 Downloads 56,000 Downloads 715,000 Downloads
  5. 5. <ul><li>And the effect was... </li></ul>
  6. 6. <ul><li>...by the 10 th December 2006... </li></ul><ul><li>Total voucher redemptions stood at: </li></ul><ul><li>Over 4 million </li></ul>
  7. 7. <ul><li>It all started here... </li></ul>
  8. 8. <ul><li>And the beginning... </li></ul>2003
  9. 9. <ul><li>How do you attract a consumer’s eye when shelves look like... </li></ul>
  10. 10. <ul><li>Our options were to use traditional media... </li></ul>
  11. 11. <ul><li>But “old” media has disadvantages... </li></ul><ul><li>Cost </li></ul><ul><li>One way message </li></ul><ul><li>Impersonal </li></ul><ul><li>Inflexible </li></ul>
  12. 12. <ul><li>Whereas “new” media is... </li></ul><ul><li>Person to person </li></ul><ul><li>Flexible (turnaround in minutes) </li></ul><ul><li>Enormous potential reach </li></ul><ul><li>Inexpensive </li></ul><ul><li>Interactive </li></ul>
  13. 13. <ul><li>And interactivity creates... </li></ul><ul><li>Loyalty </li></ul><ul><li>Trust </li></ul>
  14. 14. <ul><li>The lovable...Hugh Macleod... </li></ul>
  15. 15. <ul><li>So how has it d o n e ? </li></ul>
  16. 16. <ul><li>And if you Google us... </li></ul>
  17. 17. <ul><li>And sales (from 2003 until 2006) </li></ul>Stormhoek wine averages £5.00 per bottle
  18. 18. <ul><li>SA wine exports to the UK (1994-2005) </li></ul>The average price of SA wine in the UK is £3.73 per bottle
  19. 19. <ul><li>But the “kicker” that was 2006 revealed... </li></ul>
  20. 20. <ul><li>While Stormhoek sales did... </li></ul>
  21. 21. <ul><li>And the wines... </li></ul>
  22. 22. <ul><li>And we did this with the trophy... </li></ul>
  23. 23. <ul><li>Stormhoek garnered some interest from none other than... </li></ul>And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek
  24. 24. <ul><li>But that is not all... </li></ul>Best Consumer Campaign in British Liquor 2006
  25. 25. <ul><li>And more... </li></ul>American Marketing Association Awards 2006 World Marketing Top 50 and 41 more...

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