Stormhoek

Our Blog

Our Blog

Thresher’s Voucher

Thresher’s Voucher

Of course [you can upload it] , it’s just a blog... Monday, Nov 27th : Tuesday, Nov 28th : Friday, Dec 1st : 37,000 Downloads 56,000 Downloads 715,000 Downloads

Of course [you can upload it] , it’s just a blog...

Monday, Nov 27th :

Tuesday, Nov 28th :

Friday, Dec 1st :

And the effect was...

And the effect was...

...by the 10 th December 2006... Total voucher redemptions stood at: Over 4 million

...by the 10 th December 2006...

Total voucher redemptions stood at:

Over 4 million

It all started here...

It all started here...

And the beginning... 2003

And the beginning...

How do you attract a consumer’s eye when shelves look like...

How do you attract a consumer’s eye when shelves look like...

Our options were to use traditional media...

Our options were to use traditional media...

But “old” media has disadvantages... Cost One way message Impersonal Inflexible

But “old” media has disadvantages...

Cost

One way message

Impersonal

Inflexible

Whereas “new” media is... Person to person Flexible (turnaround in minutes) Enormous potential reach Inexpensive Interactive

Whereas “new” media is...

Person to person

Flexible (turnaround in minutes)

Enormous potential reach

Inexpensive

Interactive

And interactivity creates... Loyalty Trust

And interactivity creates...

Loyalty

Trust

The lovable...Hugh Macleod...

The lovable...Hugh Macleod...

So how has it d o n e ?

So how has it d o n e ?

And if you Google us...

And if you Google us...

And sales (from 2003 until 2006) Stormhoek wine averages £5.00 per bottle

And sales (from 2003 until 2006)

SA wine exports to the UK (1994-2005) The average price of SA wine in the UK is £3.73 per bottle

SA wine exports to the UK (1994-2005)

But the “kicker” that was 2006 revealed...

But the “kicker” that was 2006 revealed...

While Stormhoek sales did...

While Stormhoek sales did...

And the wines...

And the wines...

And we did this with the trophy...

And we did this with the trophy...

Stormhoek garnered some interest from none other than... And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek

Stormhoek garnered some interest from none other than...

But that is not all... Best Consumer Campaign in British Liquor 2006

But that is not all...

And more... American Marketing Association Awards 2006 World Marketing Top 50 and 41 more...

And more...