The Stormhoek Story

Stormhoek

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Thresher’s Voucher

Of course [you can upload it] , it’s just a blog...
Monday, Nov 27th :
Tuesday, Nov 28th :
Friday, Dec 1st :
37,000 Downloads 56,000 Downloads 715,000 Downloads

And the effect was...

...by the 10 th December 2006...
Total voucher redemptions stood at:
Over 4 million

It all started here...

And the beginning...
2003

How do you attract a consumer’s eye when shelves look like...

Our options were to use traditional media...

But “old” media has disadvantages...
Cost
One way message
Impersonal
Inflexible

Whereas “new” media is...
Person to person
Flexible (turnaround in minutes)
Enormous potential reach
Inexpensive
Interactive

And interactivity creates...
Loyalty
Trust

The lovable...Hugh Macleod...

So how has it d o n e ?

And if you Google us...

And sales (from 2003 until 2006)
Stormhoek wine averages £5.00 per bottle

SA wine exports to the UK (1994-2005)
The average price of SA wine in the UK is £3.73 per bottle

But the “kicker” that was 2006 revealed...

While Stormhoek sales did...

And the wines...

And we did this with the trophy...

Stormhoek garnered some interest from none other than...
And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek

But that is not all...
Best Consumer Campaign in British Liquor 2006

And more...
American Marketing Association Awards 2006 World Marketing Top 50 and 41 more...

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The Stormhoek Story

by adii on Jul 31, 2007

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The Stormhoek Story — Presentation Transcript