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Premium WordPress Themes by Adii
1.
2. Adii says βHi!β
What is Premium WordPress Themes?
β not available for free / sold for nominal fee
β additional features (not included in free themes)
β superior custom coding
β unique theme back-ends (automated modification of themes)
Target Market?
β mass-market appeal
β ambitious bloggers / seeking more professional & sophisticated solution
β inability to code it themselves
β canβt afford a custom WordPress design
Premium WordPress Themes
3. So what am I doing?
β Theme Marketplace... Premium News
β URL... http://www.premiumnewstheme.com
β Launched... 2 November 2007
β Currently... 4 theme releases
β Current Collaborating Partners... Mark Forrester & Magnus Jepson
β Future Collaborations... Elliot Jay Stocks, Carlos Aguaron, Jason Schuller,
Dave McNally & about 4 others...
Premium WordPress Themes
4. So how do the themes look?
Premium WordPress Themes
5. So how do the themes look?
β Strong grid-layout
β Magazine / News style theme - content-driven!
β Multimedia focused (Featured Panel, Videos, Images)
β Optimized for advertising spaces
β Minimalistic design - allow easy & extensive modifications by users
Premium WordPress Themes
7. Success, Collaborations & Wisdom of crowds
β Why collaborate? Time constraints, new skills, different design styles etc.
β 2 design minds better than one!?
β Profit-sharing agreements with all collaborative partners
β Build relationships / entry into new markets as consequence
β Banking on the wisdom of crowds...
β All theme concepts are put up for feedback on adii.co.za
β On average... 50 different people provide input on concepts
β Result... Improved end-results
Premium WordPress Themes
8. Competitive Advantages & Threats
Why we doing so well? Whereβs the competition?
β Credible reputation within community
β Affiliates - Generating 5 - 10% of our overall sales
β Support Forum - established December, 250+ active members helping other users
β Automated theme delivery system / sales processing
Threats?
β Piracy
β GPL License of WordPress - I might have no legal rights...
Premium WordPress Themes