Adii says “Hi!” What is
Premium WordPress Themes? ★ not available for free / sold for nominal fee ★ additional features (not included in free themes) ★ superior custom coding ★ unique theme back-ends (automated modification of themes) Target Market? ★mass-market appeal ★ambitious bloggers / seeking more professional & sophisticated solution ★ inability to code it themselves ★ can’t afford a custom WordPress design Premium WordPress Themes
So what am I doing?
★ Theme Marketplace... Premium News ★ URL... http://www.premiumnewstheme.com ★ Launched... 2 November 2007 ★ Currently... 4 theme releases ★ Current Collaborating Partners... Mark Forrester & Magnus Jepson ★ Future Collaborations... Elliot Jay Stocks, Carlos Aguaron, Jason Schuller, Dave McNally & about 4 others... Premium WordPress Themes
Success, Collaborations & Wisdom of
crowds ★ Why collaborate? Time constraints, new skills, different design styles etc. ★ 2 design minds better than one!? ★ Profit-sharing agreements with all collaborative partners ★ Build relationships / entry into new markets as consequence ★ Banking on the wisdom of crowds... ★ All theme concepts are put up for feedback on adii.co.za ★ On average... 50 different people provide input on concepts ★ Result... Improved end-results Premium WordPress Themes
Competitive Advantages & Threats Why
we doing so well? Where’s the competition? ★ Credible reputation within community ★ Affiliates - Generating 5 - 10% of our overall sales ★ Support Forum - established December, 250+ active members helping other users ★ Automated theme delivery system / sales processing Threats? ★ Piracy ★ GPL License of WordPress - I might have no legal rights... Premium WordPress Themes