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Social Networking – essential marketing tool or waste of time?<br />September 2010<br />
Today’s Agenda<br />IntroductionWho uses the Internet?Social media – hype or not?Developing a strategy<br />Some success s...
Some of our clients...<br />
£4.5 billion<br />imrg.org – April 2010<br />
Why online marketing?<br />If you want to grow your business, you need to grow your sales<br />Millions use search engines...
Who uses the Internet?<br />36,820,000 Internet users in the UK <br />– 72% of market<br />21.8 million use Internet every...
Who uses the Internet?<br />
Who uses the Internet?<br />
Should you believe the hype?<br />Is it relevant to your business?<br />
Don’t believe the hype!<br />
Don’t believe the hype!<br />Old Spice campaign<br /><ul><li>146m video views
171,000 YouTube subscribers
Google & Twitter searches up over 2200%
Emmy winning video production</li></ul>BUT…<br />“… got more impact from two sets of buy-one, get-one-free coupons for Old...
Don’t believe the hype!<br /><ul><li>“Social media is free!”
It isn’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
It isn’t…
“I need to do some Social media because everyone else is doing it!”
You don’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
It isn’t…
“I need to do some Social media because everyone is telling me to!”
You don’t…
“Having a Twitter & Facebook page means I’m doing social media”
You’re not…</li></li></ul><li>Social media is here to stay<br />
Social media is here to stay<br />
Social media is here to stay<br /><ul><li>100,000,000 videos on YouTube
200,000,000 blogs
1 billion tweets on twitter
200,000,000 active global users of Facebook every month</li></ul>Watch this over lunch - http://www.youtube.com/watch?v=lF...
Social media is here to stay<br />http://liesdamnedliesstatistics.com/page/2<br />
Creating a social media plan<br /><ul><li>Research your target market
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Social networking essential-marketing_tool_or_waste_of_time

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Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK

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Transcript of "Social networking essential-marketing_tool_or_waste_of_time"

  1. 1. Social Networking – essential marketing tool or waste of time?<br />September 2010<br />
  2. 2. Today’s Agenda<br />IntroductionWho uses the Internet?Social media – hype or not?Developing a strategy<br />Some success storiesSummary<br />
  3. 3. Some of our clients...<br />
  4. 4. £4.5 billion<br />imrg.org – April 2010<br />
  5. 5. Why online marketing?<br />If you want to grow your business, you need to grow your sales<br />Millions use search engines to find your services online everyday<br />Getting online marketing right can drive £££’s in enquiries & sales<br />
  6. 6. Who uses the Internet?<br />36,820,000 Internet users in the UK <br />– 72% of market<br />21.8 million use Internet everyday<br />UK averages 34.5 hours per month per user vs EU average of 16 hrs!<br />
  7. 7. Who uses the Internet?<br />
  8. 8. Who uses the Internet?<br />
  9. 9. Should you believe the hype?<br />Is it relevant to your business?<br />
  10. 10. Don’t believe the hype!<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Don’t believe the hype!<br />Old Spice campaign<br /><ul><li>146m video views
  15. 15. 171,000 YouTube subscribers
  16. 16. Google & Twitter searches up over 2200%
  17. 17. Emmy winning video production</li></ul>BUT…<br />“… got more impact from two sets of buy-one, get-one-free coupons for Old Spice. The last such coupon expired July 31, leaving Mr. Mustafa and his social-media buds to do the heavy lifting themselves the final eight days ended Aug. 8, apparently resulting in the slowdown.”<br />http://adage.com/article?article_id=145569<br />
  18. 18. Don’t believe the hype!<br /><ul><li>“Social media is free!”
  19. 19. It isn’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
  20. 20. It isn’t…
  21. 21. “I need to do some Social media because everyone else is doing it!”
  22. 22. You don’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
  23. 23. It isn’t…
  24. 24. “I need to do some Social media because everyone is telling me to!”
  25. 25. You don’t…
  26. 26. “Having a Twitter & Facebook page means I’m doing social media”
  27. 27. You’re not…</li></li></ul><li>Social media is here to stay<br />
  28. 28. Social media is here to stay<br />
  29. 29. Social media is here to stay<br /><ul><li>100,000,000 videos on YouTube
  30. 30. 200,000,000 blogs
  31. 31. 1 billion tweets on twitter
  32. 32. 200,000,000 active global users of Facebook every month</li></ul>Watch this over lunch - http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  33. 33. Social media is here to stay<br />http://liesdamnedliesstatistics.com/page/2<br />
  34. 34. Creating a social media plan<br /><ul><li>Research your target market
  35. 35. Do they use social media?
  36. 36. How do they use it and what are they talking about?
  37. 37. What will success look like?
  38. 38. Don’t use other metrics to measure success
  39. 39. Create short & long term objectives
  40. 40. Start slowly and invest in social when you are confident and can see results</li></li></ul><li>Creating a social media plan<br />
  41. 41. Where does social media fit?<br />
  42. 42. Where does social media fit?<br />Doughnut marketing<br />
  43. 43. Where does social media fit?<br />http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic/<br />
  44. 44. Where does social media fit?<br />http://www.slideshare.net/mhoneywell/social-media-hype<br />
  45. 45. Where does social media fit?<br />
  46. 46. Where does social media fit?<br />http://www.slideshare.net/mhoneywell/social-media-hype<br />
  47. 47. Golden rule of social media<br />“Be patient and give your social networking efforts at least six to twelve months to develop credibility and gain a meaningful following. <br />Don’t be disheartened if it doesn’t happen overnight - this is not a direct response medium.”<br />Read more: http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business#ixzz10LFaaUxzUnder Creative Commons License: Attribution<br />
  48. 48. Social media can (and does) work!<br />Emma Bridgewater<br /><ul><li>Facebook & Twitter fans up to 2,000+
  49. 49. 30% increase in online sales </li></ul>East Durham College<br /><ul><li>Over 100 fans in less than a week
  50. 50. One of ours </li></ul>Read more: http://www.socialsmallbiz.com/2010/07/22/social-small-biz-case-study-emma-bridgewater-pottery/<br />
  51. 51. Social media can (and does) work!<br />Primera<br /><ul><li>2,500+ visits via social channels
  52. 52. 1,000+ sign ups to newsletter
  53. 53. Another one of ours </li></ul>Dell<br /><ul><li>Over $3m in sales generated
  54. 54. Huge communication & feedback channel for the company</li></ul>Read more: http://business.twitter.com/twitter101/case_dell<br />
  55. 55. Thank you for listening!<br />Join us for one of FREE online marketing<br />master class this October<br /> 28th October 2010<br />11.45am – 2pm<br />The Crab Restaurant, Bournemouth<br />Go to http://www.adido-solutions.com/seminar<br />or follow us on – twitter.com/adido<br />
  56. 56. Websites I read making this…<br />http://www.slideshare.net/niexo/social-media-is-a-hype-and-advertising-sucks-or-how-social-media-is-changing-brand-communication<br />http://www.freshbusinessthinking.com/news.php?NID=4002&Title=Survey%3A+Small+Businesses+Don%92t+Have+Time+To+Use+Social+Media+To+Generate+New+Business<br />http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business<br />
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