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Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
Social networking essential-marketing_tool_or_waste_of_time
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Social networking essential-marketing_tool_or_waste_of_time

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Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK

Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK

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  • 1. Social Networking – essential marketing tool or waste of time?<br />September 2010<br />
  • 2. Today’s Agenda<br />IntroductionWho uses the Internet?Social media – hype or not?Developing a strategy<br />Some success storiesSummary<br />
  • 3. Some of our clients...<br />
  • 4. £4.5 billion<br />imrg.org – April 2010<br />
  • 5. Why online marketing?<br />If you want to grow your business, you need to grow your sales<br />Millions use search engines to find your services online everyday<br />Getting online marketing right can drive £££’s in enquiries &amp; sales<br />
  • 6. Who uses the Internet?<br />36,820,000 Internet users in the UK <br />– 72% of market<br />21.8 million use Internet everyday<br />UK averages 34.5 hours per month per user vs EU average of 16 hrs!<br />
  • 7. Who uses the Internet?<br />
  • 8. Who uses the Internet?<br />
  • 9. Should you believe the hype?<br />Is it relevant to your business?<br />
  • 10. Don’t believe the hype!<br />
  • 11.
  • 12.
  • 13.
  • 14. Don’t believe the hype!<br />Old Spice campaign<br /><ul><li>146m video views
  • 15. 171,000 YouTube subscribers
  • 16. Google &amp; Twitter searches up over 2200%
  • 17. Emmy winning video production</li></ul>BUT…<br />“… got more impact from two sets of buy-one, get-one-free coupons for Old Spice. The last such coupon expired July 31, leaving Mr. Mustafa and his social-media buds to do the heavy lifting themselves the final eight days ended Aug. 8, apparently resulting in the slowdown.”<br />http://adage.com/article?article_id=145569<br />
  • 18. Don’t believe the hype!<br /><ul><li>“Social media is free!”
  • 19. It isn’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
  • 20. It isn’t…
  • 21. “I need to do some Social media because everyone else is doing it!”
  • 22. You don’t…</li></li></ul><li>Don’t believe the hype!<br /><ul><li>“Social media is free!”
  • 23. It isn’t…
  • 24. “I need to do some Social media because everyone is telling me to!”
  • 25. You don’t…
  • 26. “Having a Twitter &amp; Facebook page means I’m doing social media”
  • 27. You’re not…</li></li></ul><li>Social media is here to stay<br />
  • 28. Social media is here to stay<br />
  • 29. Social media is here to stay<br /><ul><li>100,000,000 videos on YouTube
  • 30. 200,000,000 blogs
  • 31. 1 billion tweets on twitter
  • 32. 200,000,000 active global users of Facebook every month</li></ul>Watch this over lunch - http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  • 33. Social media is here to stay<br />http://liesdamnedliesstatistics.com/page/2<br />
  • 34. Creating a social media plan<br /><ul><li>Research your target market
  • 35. Do they use social media?
  • 36. How do they use it and what are they talking about?
  • 37. What will success look like?
  • 38. Don’t use other metrics to measure success
  • 39. Create short &amp; long term objectives
  • 40. Start slowly and invest in social when you are confident and can see results</li></li></ul><li>Creating a social media plan<br />
  • 41. Where does social media fit?<br />
  • 42. Where does social media fit?<br />Doughnut marketing<br />
  • 43. Where does social media fit?<br />http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic/<br />
  • 44. Where does social media fit?<br />http://www.slideshare.net/mhoneywell/social-media-hype<br />
  • 45. Where does social media fit?<br />
  • 46. Where does social media fit?<br />http://www.slideshare.net/mhoneywell/social-media-hype<br />
  • 47. Golden rule of social media<br />“Be patient and give your social networking efforts at least six to twelve months to develop credibility and gain a meaningful following. <br />Don’t be disheartened if it doesn’t happen overnight - this is not a direct response medium.”<br />Read more: http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business#ixzz10LFaaUxzUnder Creative Commons License: Attribution<br />
  • 48. Social media can (and does) work!<br />Emma Bridgewater<br /><ul><li>Facebook &amp; Twitter fans up to 2,000+
  • 49. 30% increase in online sales </li></ul>East Durham College<br /><ul><li>Over 100 fans in less than a week
  • 50. One of ours </li></ul>Read more: http://www.socialsmallbiz.com/2010/07/22/social-small-biz-case-study-emma-bridgewater-pottery/<br />
  • 51. Social media can (and does) work!<br />Primera<br /><ul><li>2,500+ visits via social channels
  • 52. 1,000+ sign ups to newsletter
  • 53. Another one of ours </li></ul>Dell<br /><ul><li>Over $3m in sales generated
  • 54. Huge communication &amp; feedback channel for the company</li></ul>Read more: http://business.twitter.com/twitter101/case_dell<br />
  • 55. Thank you for listening!<br />Join us for one of FREE online marketing<br />master class this October<br /> 28th October 2010<br />11.45am – 2pm<br />The Crab Restaurant, Bournemouth<br />Go to http://www.adido-solutions.com/seminar<br />or follow us on – twitter.com/adido<br />
  • 56. Websites I read making this…<br />http://www.slideshare.net/niexo/social-media-is-a-hype-and-advertising-sucks-or-how-social-media-is-changing-brand-communication<br />http://www.freshbusinessthinking.com/news.php?NID=4002&amp;Title=Survey%3A+Small+Businesses+Don%92t+Have+Time+To+Use+Social+Media+To+Generate+New+Business<br />http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business<br />

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