Social networking essential-marketing_tool_or_waste_of_time
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Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK

Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK

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Social networking essential-marketing_tool_or_waste_of_time Presentation Transcript

  • 1. Social Networking – essential marketing tool or waste of time?
    September 2010
  • 2. Today’s Agenda
    IntroductionWho uses the Internet?Social media – hype or not?Developing a strategy
    Some success storiesSummary
  • 3. Some of our clients...
  • 4. £4.5 billion
    imrg.org – April 2010
  • 5. Why online marketing?
    If you want to grow your business, you need to grow your sales
    Millions use search engines to find your services online everyday
    Getting online marketing right can drive £££’s in enquiries & sales
  • 6. Who uses the Internet?
    36,820,000 Internet users in the UK
    – 72% of market
    21.8 million use Internet everyday
    UK averages 34.5 hours per month per user vs EU average of 16 hrs!
  • 7. Who uses the Internet?
  • 8. Who uses the Internet?
  • 9. Should you believe the hype?
    Is it relevant to your business?
  • 10. Don’t believe the hype!
  • 11.
  • 12.
  • 13.
  • 14. Don’t believe the hype!
    Old Spice campaign
    • 146m video views
    • 15. 171,000 YouTube subscribers
    • 16. Google & Twitter searches up over 2200%
    • 17. Emmy winning video production
    BUT…
    “… got more impact from two sets of buy-one, get-one-free coupons for Old Spice. The last such coupon expired July 31, leaving Mr. Mustafa and his social-media buds to do the heavy lifting themselves the final eight days ended Aug. 8, apparently resulting in the slowdown.”
    http://adage.com/article?article_id=145569
  • 18. Don’t believe the hype!
    • “Social media is free!”
    • 19. It isn’t…
  • Don’t believe the hype!
    • “Social media is free!”
    • 20. It isn’t…
    • 21. “I need to do some Social media because everyone else is doing it!”
    • 22. You don’t…
  • Don’t believe the hype!
    • “Social media is free!”
    • 23. It isn’t…
    • 24. “I need to do some Social media because everyone is telling me to!”
    • 25. You don’t…
    • 26. “Having a Twitter & Facebook page means I’m doing social media”
    • 27. You’re not…
  • Social media is here to stay
  • 28. Social media is here to stay
  • 29. Social media is here to stay
    • 100,000,000 videos on YouTube
    • 30. 200,000,000 blogs
    • 31. 1 billion tweets on twitter
    • 32. 200,000,000 active global users of Facebook every month
    Watch this over lunch - http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 33. Social media is here to stay
    http://liesdamnedliesstatistics.com/page/2
  • 34. Creating a social media plan
    • Research your target market
    • 35. Do they use social media?
    • 36. How do they use it and what are they talking about?
    • 37. What will success look like?
    • 38. Don’t use other metrics to measure success
    • 39. Create short & long term objectives
    • 40. Start slowly and invest in social when you are confident and can see results
  • Creating a social media plan
  • 41. Where does social media fit?
  • 42. Where does social media fit?
    Doughnut marketing
  • 43. Where does social media fit?
    http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic/
  • 44. Where does social media fit?
    http://www.slideshare.net/mhoneywell/social-media-hype
  • 45. Where does social media fit?
  • 46. Where does social media fit?
    http://www.slideshare.net/mhoneywell/social-media-hype
  • 47. Golden rule of social media
    “Be patient and give your social networking efforts at least six to twelve months to develop credibility and gain a meaningful following.
    Don’t be disheartened if it doesn’t happen overnight - this is not a direct response medium.”
    Read more: http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business#ixzz10LFaaUxzUnder Creative Commons License: Attribution
  • 48. Social media can (and does) work!
    Emma Bridgewater
    • Facebook & Twitter fans up to 2,000+
    • 49. 30% increase in online sales
    East Durham College
    • Over 100 fans in less than a week
    • 50. One of ours 
    Read more: http://www.socialsmallbiz.com/2010/07/22/social-small-biz-case-study-emma-bridgewater-pottery/
  • 51. Social media can (and does) work!
    Primera
    • 2,500+ visits via social channels
    • 52. 1,000+ sign ups to newsletter
    • 53. Another one of ours 
    Dell
    • Over $3m in sales generated
    • 54. Huge communication & feedback channel for the company
    Read more: http://business.twitter.com/twitter101/case_dell
  • 55. Thank you for listening!
    Join us for one of FREE online marketing
    master class this October
    28th October 2010
    11.45am – 2pm
    The Crab Restaurant, Bournemouth
    Go to http://www.adido-solutions.com/seminar
    or follow us on – twitter.com/adido
  • 56. Websites I read making this…
    http://www.slideshare.net/niexo/social-media-is-a-hype-and-advertising-sucks-or-how-social-media-is-changing-brand-communication
    http://www.freshbusinessthinking.com/news.php?NID=4002&Title=Survey%3A+Small+Businesses+Don%92t+Have+Time+To+Use+Social+Media+To+Generate+New+Business
    http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business