LDD2012 - Google - the future of search
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  • 1. The Future of SearchDaniel Solomons Google Confidential and Proprietary 1
  • 2. Still organizing the world’s information“The ultimate search engine would basically understand everything inthe world, and it would always give you the right thing.” Larry Page Google Confidential and Proprietary 2
  • 3. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet users go 12online to search for products & services 10 7 Google Confidential and Proprietary 33
  • 4. Over a billion searches are performed everyday 200 million new searches a day Google Confidential and Proprietary 4
  • 5. Win moments that matter Google Confidential and Proprietary 5
  • 6. Google Confidential and Proprietary 6
  • 7. Google Confidential and Proprietary 7
  • 8. Google Confidential and Proprietary 8
  • 9. Google Confidential and Proprietary 9
  • 10. Google Confidential and Proprietary 10
  • 11. Google Confidential and Proprietary 11
  • 12. Google Confidential and Proprietary 12
  • 13. Google Confidential and Proprietary 13
  • 14. Richer advertiser content Google Confidential and Proprietary 14
  • 15. Google Confidential and Proprietary 15
  • 16. Google Confidential and Proprietary 16
  • 17. Google Confidential and Proprietary 17
  • 18. Google Confidential and Proprietary 18
  • 19. Google Confidential and Proprietary 19
  • 20. Enable betterdecisions Google Confidential and Proprietary 20
  • 21. Google Confidential and Proprietary 21
  • 22. Google Confidential and Proprietary 22
  • 23. Google Confidential and Proprietary 23
  • 24. Three trends that are changing Search So Lo Mo Google Confidential and Proprietary 24
  • 25. Google’s social visionSocial Layeracross all of Google Google Confidential and Proprietary 25
  • 26. Auto Trader48% Google Confidential and Proprietary 26
  • 27. 40% Mobile Searches20% of searches have have a Local intent 27 Google Confidential and Proprietary 27
  • 28. Hourly Distribution of Searches by Platform and UK Television Viewing (Searches do not reflect absolute traffic volume) TV 80% mobile users access their device whilst watching TV TABLET PHONE 70% tablet owners use their device whilst watching TVLAPTOP 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Television% of each platform’s traffic shown hourly for one day.Source: Google internal data, 2011 Google Confidential and Proprietary 28Source: BARB - weekdays, January – March 2012
  • 29. Mobile Search requires a slightly different approach 1Click- to-call 2 Site- Links 3 Click-to-download 4 Hyper local Google Confidential and Proprietary 29
  • 30. Google Confidential and Proprietary 30
  • 31. Google Confidential and Proprietary 31
  • 32. Google Confidential and Proprietary 32
  • 33. INFORMATION44% of UKs population visits price comparison sites Google Confidential and Proprietary 33
  • 34. SPEED70% of the UK will have 4G coverage by the end of 2013 Google Confidential and Proprietary 34
  • 35. ACCESSIBILITY £83The average price ofan entry levelsmartphone hasfallen to Google Confidential and Proprietary 35
  • 36. Google Confidential and Proprietary 36
  • 37. Thank You solomons@google.comhttp://mobro.co/danielsolomons Google Confidential and Proprietary 37