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The Future of SearchDaniel Solomons                  Google Confidential and Proprietary   1
Still organizing the world’s information“The ultimate search engine would basically understand everything inthe world, and...
Consumers are hyper-informed                                           Online sources considered                          ...
Over a   billion searches are performed everyday   200 million new searches a day                                         ...
Win moments that matter               Google Confidential and Proprietary   5
Google Confidential and Proprietary   6
Google Confidential and Proprietary   7
Google Confidential and Proprietary   8
Google Confidential and Proprietary   9
Google Confidential and Proprietary   10
Google Confidential and Proprietary   11
Google Confidential and Proprietary   12
Google Confidential and Proprietary   13
Richer advertiser content                            Google Confidential and Proprietary   14
Google Confidential and Proprietary   15
Google Confidential and Proprietary   16
Google Confidential and Proprietary   17
Google Confidential and Proprietary   18
Google Confidential and Proprietary   19
Enable   betterdecisions            Google Confidential and Proprietary   20
Google Confidential and Proprietary   21
Google Confidential and Proprietary   22
Google Confidential and Proprietary   23
Three trends that are changing Search  So           Lo           Mo                              Google Confidential and P...
Google’s social visionSocial Layeracross all of Google                         Google Confidential and Proprietary   25
Auto Trader48%              Google Confidential and Proprietary   26
40% Mobile Searches20% of searches have     have a Local intent                                                           ...
Hourly Distribution of Searches by Platform and UK Television Viewing                                                     ...
Mobile Search requires a slightly different approach 1Click- to-call                                2 Site-               ...
Google Confidential and Proprietary   30
Google Confidential and Proprietary   31
Google Confidential and Proprietary   32
INFORMATION44%      of UKs population      visits price      comparison sites                          Google Confidential...
SPEED70%        of the UK will        have 4G coverage        by the end of 2013                             Google Confid...
ACCESSIBILITY                       £83The average price ofan entry levelsmartphone hasfallen to                          ...
Google Confidential and Proprietary   36
Thank You       solomons@google.comhttp://mobro.co/danielsolomons                 Google Confidential and Proprietary   37
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LDD2012 - Google - the future of search

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Let's Do Digital - Daniel Solomons from Google presents the 'Future of search'

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Transcript of "LDD2012 - Google - the future of search"

  1. 1. The Future of SearchDaniel Solomons Google Confidential and Proprietary 1
  2. 2. Still organizing the world’s information“The ultimate search engine would basically understand everything inthe world, and it would always give you the right thing.” Larry Page Google Confidential and Proprietary 2
  3. 3. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet users go 12online to search for products & services 10 7 Google Confidential and Proprietary 33
  4. 4. Over a billion searches are performed everyday 200 million new searches a day Google Confidential and Proprietary 4
  5. 5. Win moments that matter Google Confidential and Proprietary 5
  6. 6. Google Confidential and Proprietary 6
  7. 7. Google Confidential and Proprietary 7
  8. 8. Google Confidential and Proprietary 8
  9. 9. Google Confidential and Proprietary 9
  10. 10. Google Confidential and Proprietary 10
  11. 11. Google Confidential and Proprietary 11
  12. 12. Google Confidential and Proprietary 12
  13. 13. Google Confidential and Proprietary 13
  14. 14. Richer advertiser content Google Confidential and Proprietary 14
  15. 15. Google Confidential and Proprietary 15
  16. 16. Google Confidential and Proprietary 16
  17. 17. Google Confidential and Proprietary 17
  18. 18. Google Confidential and Proprietary 18
  19. 19. Google Confidential and Proprietary 19
  20. 20. Enable betterdecisions Google Confidential and Proprietary 20
  21. 21. Google Confidential and Proprietary 21
  22. 22. Google Confidential and Proprietary 22
  23. 23. Google Confidential and Proprietary 23
  24. 24. Three trends that are changing Search So Lo Mo Google Confidential and Proprietary 24
  25. 25. Google’s social visionSocial Layeracross all of Google Google Confidential and Proprietary 25
  26. 26. Auto Trader48% Google Confidential and Proprietary 26
  27. 27. 40% Mobile Searches20% of searches have have a Local intent 27 Google Confidential and Proprietary 27
  28. 28. Hourly Distribution of Searches by Platform and UK Television Viewing (Searches do not reflect absolute traffic volume) TV 80% mobile users access their device whilst watching TV TABLET PHONE 70% tablet owners use their device whilst watching TVLAPTOP 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Television% of each platform’s traffic shown hourly for one day.Source: Google internal data, 2011 Google Confidential and Proprietary 28Source: BARB - weekdays, January – March 2012
  29. 29. Mobile Search requires a slightly different approach 1Click- to-call 2 Site- Links 3 Click-to-download 4 Hyper local Google Confidential and Proprietary 29
  30. 30. Google Confidential and Proprietary 30
  31. 31. Google Confidential and Proprietary 31
  32. 32. Google Confidential and Proprietary 32
  33. 33. INFORMATION44% of UKs population visits price comparison sites Google Confidential and Proprietary 33
  34. 34. SPEED70% of the UK will have 4G coverage by the end of 2013 Google Confidential and Proprietary 34
  35. 35. ACCESSIBILITY £83The average price ofan entry levelsmartphone hasfallen to Google Confidential and Proprietary 35
  36. 36. Google Confidential and Proprietary 36
  37. 37. Thank You solomons@google.comhttp://mobro.co/danielsolomons Google Confidential and Proprietary 37
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