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http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.htmlhttp://maricopabar.files.wordpress.com 2011/04/mark_twai...
http://www.vosizneias.com/116411/2012/11/02/milwa ukee-wi-romney-asks-voters-want-more-of-same-or- real-changehttp://maric...
The only two certainties in life are death &taxes… and if you work in digital marketing -change
http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800                                    The only two certa...
Changes to AdidoChanges to the industryMore changes to come
Changes to Adido           Changes to the industry           More changes to come“The only two certainties in life are dea...
Image - bigmessowires.com
bigmessowires.com
Vision       CapabilityFunctionality    Culture
Vision
Vision
Capability                                           Board                                           CEO          Head of ...
Functionality
Culture  It sets the rules of how we want to be  It brings us together  It sets us apart from every other company  It help...
“First, clients are no longer the primary focus, butare regarded as muppets and „pains‟. Second,with the constant fear of ...
$840m
Community                  Caring       United   Supportive   RecognitionUnderstanding                                    ...
RespectActivity #5The ‘Biannual           AdidoOne-Day Event’Open Conferences and talks fromall areas of the businessVenue...
adido academyinteractive digital workshopsit trainingtalks & seminars
the future
http://www.wired.com/gadgetlab/2010/01/gallery-the-best-and-worst-fake-apple-tablets/all/
http://www.affiliatesummit.com/wil-reynolds/
#RCS
http://www.tekpersona.ca/realcompanyshit.html
http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/
David Mihm_Distilled_London_2012.pdf
http://www.jokeroo.com/pictures/funny/teamwork-funny-picture.html
the future Mobile      SEO PPC         Social Design      Technology
http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/                                mobile
This is happening NOW.    7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all    UK web...
http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens
121086420     iPhone      iPod touch    Android        webOS     Free app downloads       Paid app downloads
seohttp://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html
http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/
http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg
http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png
SEO resultshave muchless realestate
http://rcs.seerinteractive.com/money/
ppchttp://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/
PPC resultshave morereal estate
Google’s advertisingcost per click isfalling.This could be attributableto the overwhelming shiftto mobile devices, whichis...
http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences
socialhttp://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media
http://jeremywaite.tumblr.com/image/34117456294
0                                                                                                                        2...
http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&...
http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg
summaryBe real! Don’t fake it!Mobile is here now – make sure you don’t get left behindData integration and analysis is key...
Questions?        Like us    Follow us        Connect    Adidotubet: 0845 260 2343w: www.adi.doe: info@adi.do             ...
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
LDD2012 - Do Digital Better in 2013
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LDD2012 - Do Digital Better in 2013

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Let's Do Digital 2012 - Andy Headington of Adido presents his tops tips and advice to achieve better digital marketing results in 2013.

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  • That’s it so let’s do digital
  • Due to the success of the transformation that we have undergone, we have won many awardsOur story of change has already been recognised locally by the Dorset Business Awards (EOTY) and also this year with the South Coast Business Awards (finalist) and Wow EOTY recentlyWe want to win awards as it proves to us that we have made right decisions in our business and can do the same again in the future
  • Transcript of "LDD2012 - Do Digital Better in 2013"

    1. 1. http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.htmlhttp://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
    2. 2. http://www.vosizneias.com/116411/2012/11/02/milwa ukee-wi-romney-asks-voters-want-more-of-same-or- real-changehttp://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
    3. 3. The only two certainties in life are death &taxes… and if you work in digital marketing -change
    4. 4. http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800 The only two certainties in life are death & taxes … and if you work in digital marketing - change “The only two certainties in life are death and taxes” - 1789
    5. 5. Changes to AdidoChanges to the industryMore changes to come
    6. 6. Changes to Adido Changes to the industry More changes to come“The only two certainties in life are deathand taxes. And if you work in digital –change. Lots of it.” - 2012
    7. 7. Image - bigmessowires.com
    8. 8. bigmessowires.com
    9. 9. Vision CapabilityFunctionality Culture
    10. 10. Vision
    11. 11. Vision
    12. 12. Capability Board CEO Head of Red Head of Blue Head of Black• Administration • Client Services • Capacity Planning• Accounting & Finance • Delivery • Client Management• Human Resources • Marketing • Culture• Information Technology • Sales • Distribution• Legal & Compliance • Innovation• Resource Management • Joint Ventures• Support • Distribution
    13. 13. Functionality
    14. 14. Culture It sets the rules of how we want to be It brings us together It sets us apart from every other company It helps us to deliver better service It increases the value of the business
    15. 15. “First, clients are no longer the primary focus, butare regarded as muppets and „pains‟. Second,with the constant fear of being sacked, passedover, pushed aside, no-one wants to whistleblow. There is a fear culture developing.The cultural change required is going to beenormous.”http://www.ianfraser.org/the-trouble-with-our-banking-culture/
    16. 16. $840m
    17. 17. Community Caring United Supportive RecognitionUnderstanding Communi- Responsible Respect Trust cationPassion Happy Purpose Motivated Innovative
    18. 18. RespectActivity #5The ‘Biannual AdidoOne-Day Event’Open Conferences and talks fromall areas of the businessVenue hire for a Massiveday!
    19. 19. adido academyinteractive digital workshopsit trainingtalks & seminars
    20. 20. the future
    21. 21. http://www.wired.com/gadgetlab/2010/01/gallery-the-best-and-worst-fake-apple-tablets/all/
    22. 22. http://www.affiliatesummit.com/wil-reynolds/
    23. 23. #RCS
    24. 24. http://www.tekpersona.ca/realcompanyshit.html
    25. 25. http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/
    26. 26. David Mihm_Distilled_London_2012.pdf
    27. 27. http://www.jokeroo.com/pictures/funny/teamwork-funny-picture.html
    28. 28. the future Mobile SEO PPC Social Design Technology
    29. 29. http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/ mobile
    30. 30. This is happening NOW. 7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all UK web traffic
    31. 31. http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens
    32. 32. 121086420 iPhone iPod touch Android webOS Free app downloads Paid app downloads
    33. 33. seohttp://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html
    34. 34. http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/
    35. 35. http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg
    36. 36. http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png
    37. 37. SEO resultshave muchless realestate
    38. 38. http://rcs.seerinteractive.com/money/
    39. 39. ppchttp://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/
    40. 40. PPC resultshave morereal estate
    41. 41. Google’s advertisingcost per click isfalling.This could be attributableto the overwhelming shiftto mobile devices, whichis also affectingcompanies like Facebookand Zynga.http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/
    42. 42. http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences
    43. 43. socialhttp://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media
    44. 44. http://jeremywaite.tumblr.com/image/34117456294
    45. 45. 0 200 400 600 800 1000 1200 End of 2004. End of 2005. End of 2006. April 2007. October 2007. August 2008. January 2009. February 2009. April 2009. July 2009. September 2009. End of 2009. Millions of users February 2010.http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html July 2010. End of 2010. July 2011. September 2011. End of 2011. March 2012. June 2012. September 2012 M
    46. 46. http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0&D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1
    47. 47. http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg
    48. 48. summaryBe real! Don’t fake it!Mobile is here now – make sure you don’t get left behindData integration and analysis is key to success
    49. 49. Questions? Like us Follow us Connect Adidotubet: 0845 260 2343w: www.adi.doe: info@adi.do © Adido 2012
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