LDD2012 - Do Digital Better in 2013
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Let's Do Digital 2012 - Andy Headington of Adido presents his tops tips and advice to achieve better digital marketing results in 2013.

Let's Do Digital 2012 - Andy Headington of Adido presents his tops tips and advice to achieve better digital marketing results in 2013.

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  • That’s it so let’s do digital
  • Due to the success of the transformation that we have undergone, we have won many awardsOur story of change has already been recognised locally by the Dorset Business Awards (EOTY) and also this year with the South Coast Business Awards (finalist) and Wow EOTY recentlyWe want to win awards as it proves to us that we have made right decisions in our business and can do the same again in the future

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  • 1. http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.htmlhttp://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
  • 2. http://www.vosizneias.com/116411/2012/11/02/milwa ukee-wi-romney-asks-voters-want-more-of-same-or- real-changehttp://maricopabar.files.wordpress.com 2011/04/mark_twain7.jpg?w=800
  • 3. The only two certainties in life are death &taxes… and if you work in digital marketing -change
  • 4. http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800 The only two certainties in life are death & taxes … and if you work in digital marketing - change “The only two certainties in life are death and taxes” - 1789
  • 5. Changes to AdidoChanges to the industryMore changes to come
  • 6. Changes to Adido Changes to the industry More changes to come“The only two certainties in life are deathand taxes. And if you work in digital –change. Lots of it.” - 2012
  • 7. Image - bigmessowires.com
  • 8. bigmessowires.com
  • 9. Vision CapabilityFunctionality Culture
  • 10. Vision
  • 11. Vision
  • 12. Capability Board CEO Head of Red Head of Blue Head of Black• Administration • Client Services • Capacity Planning• Accounting & Finance • Delivery • Client Management• Human Resources • Marketing • Culture• Information Technology • Sales • Distribution• Legal & Compliance • Innovation• Resource Management • Joint Ventures• Support • Distribution
  • 13. Functionality
  • 14. Culture It sets the rules of how we want to be It brings us together It sets us apart from every other company It helps us to deliver better service It increases the value of the business
  • 15. “First, clients are no longer the primary focus, butare regarded as muppets and „pains‟. Second,with the constant fear of being sacked, passedover, pushed aside, no-one wants to whistleblow. There is a fear culture developing.The cultural change required is going to beenormous.”http://www.ianfraser.org/the-trouble-with-our-banking-culture/
  • 16. $840m
  • 17. Community Caring United Supportive RecognitionUnderstanding Communi- Responsible Respect Trust cationPassion Happy Purpose Motivated Innovative
  • 18. RespectActivity #5The ‘Biannual AdidoOne-Day Event’Open Conferences and talks fromall areas of the businessVenue hire for a Massiveday!
  • 19. adido academyinteractive digital workshopsit trainingtalks & seminars
  • 20. the future
  • 21. http://www.wired.com/gadgetlab/2010/01/gallery-the-best-and-worst-fake-apple-tablets/all/
  • 22. http://www.affiliatesummit.com/wil-reynolds/
  • 23. #RCS
  • 24. http://www.tekpersona.ca/realcompanyshit.html
  • 25. http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/
  • 26. David Mihm_Distilled_London_2012.pdf
  • 27. http://www.jokeroo.com/pictures/funny/teamwork-funny-picture.html
  • 28. the future Mobile SEO PPC Social Design Technology
  • 29. http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/ mobile
  • 30. This is happening NOW. 7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all UK web traffic
  • 31. http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens
  • 32. 121086420 iPhone iPod touch Android webOS Free app downloads Paid app downloads
  • 33. seohttp://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html
  • 34. http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/
  • 35. http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg
  • 36. http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png
  • 37. SEO resultshave muchless realestate
  • 38. http://rcs.seerinteractive.com/money/
  • 39. ppchttp://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/
  • 40. PPC resultshave morereal estate
  • 41. Google’s advertisingcost per click isfalling.This could be attributableto the overwhelming shiftto mobile devices, whichis also affectingcompanies like Facebookand Zynga.http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/
  • 42. http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences
  • 43. socialhttp://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media
  • 44. http://jeremywaite.tumblr.com/image/34117456294
  • 45. 0 200 400 600 800 1000 1200 End of 2004. End of 2005. End of 2006. April 2007. October 2007. August 2008. January 2009. February 2009. April 2009. July 2009. September 2009. End of 2009. Millions of users February 2010.http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html July 2010. End of 2010. July 2011. September 2011. End of 2011. March 2012. June 2012. September 2012 M
  • 46. http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0&D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1
  • 47. http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg
  • 48. summaryBe real! Don’t fake it!Mobile is here now – make sure you don’t get left behindData integration and analysis is key to success
  • 49. Questions? Like us Follow us Connect Adidotubet: 0845 260 2343w: www.adi.doe: info@adi.do © Adido 2012