Your SlideShare is downloading. ×
0
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon

813

Published on

Let's Do Digital Southern Summit 2013 - Luke Williams, RNLI

Let's Do Digital Southern Summit 2013 - Luke Williams, RNLI

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
813
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 400 votes, over £800 raised – design time “on standby”, worst case scenario do something
  • Competitors (private list)Thought leadersJournalists
  • Transcript

    1. Social media, digital innovation and the animal claxon Luke Williams Social Media Innovation Officer, RNLI
    2. Social media, digital innovation and the animal claxon Luke Williams, RNLI
    3. Social media to: Inform Educate Support Raise funds
    4. Social media to: Increase reach Research Network Track news and trends Monitor
    5. Challenges of social media Diverse audiences with differing interests: • Volunteers • Staff • Supporters • General public
    6. Challenges of social media 24/7 rescue service Immediacy vs. accuracy Safeguarding - communication with children or vulnerable adults
    7. How many stations have their own social media profiles?
    8. Challenges of social media Anything, anyone, anywhere, any time, any place for any reason…
    9. Opportunities of social media Anything, anyone, anywhere, any time, any place for any reason…
    10. Crowdsourcing Use volunteers, staff and supporters to gather great content
    11. Nurture Encourage content sharing Get involved at the planning stage Training: web based and in person Support groups Clear guidelines for staff and volunteers
    12. Huddles Daily news and issues huddle Insights PESTLE huddle Coastal safety
    13. Animal claxon!
    14. Analytics and insights Identify audience Establish measures Track them (bit.ly etc.) Report and feedback
    15. Adaptable Immediacy vs. accuracy Timing Resource
    16. Take away #1 – twitter lists
    17. Take away #2 – perform a sense check How does this help my client What do I want them to do next, and then... Be honest, is it digital junk mail?
    18. Take away #3 – track everything Use bit.ly (+) Google analytics tracking links Spreadsheet with links
    19. Any questions?
    20. Let’s Do Digital Southern Summit 2013 Thank you www.dodigitalbetter.com www.adi.do info@adi.do

    ×