LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
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LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon

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Let's Do Digital Southern Summit 2013 - Luke Williams, RNLI

Let's Do Digital Southern Summit 2013 - Luke Williams, RNLI

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  • 400 votes, over £800 raised – design time “on standby”, worst case scenario do something
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LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon Presentation Transcript

  • 1. Social media, digital innovation and the animal claxon Luke Williams Social Media Innovation Officer, RNLI
  • 2. Social media, digital innovation and the animal claxon Luke Williams, RNLI
  • 3. Social media to: Inform Educate Support Raise funds
  • 4. Social media to: Increase reach Research Network Track news and trends Monitor
  • 5. Challenges of social media Diverse audiences with differing interests: • Volunteers • Staff • Supporters • General public
  • 6. Challenges of social media 24/7 rescue service Immediacy vs. accuracy Safeguarding - communication with children or vulnerable adults
  • 7. How many stations have their own social media profiles?
  • 8. Challenges of social media Anything, anyone, anywhere, any time, any place for any reason…
  • 9. Opportunities of social media Anything, anyone, anywhere, any time, any place for any reason…
  • 10. Crowdsourcing Use volunteers, staff and supporters to gather great content
  • 11. Nurture Encourage content sharing Get involved at the planning stage Training: web based and in person Support groups Clear guidelines for staff and volunteers
  • 12. Huddles Daily news and issues huddle Insights PESTLE huddle Coastal safety
  • 13. Animal claxon!
  • 14. Analytics and insights Identify audience Establish measures Track them (bit.ly etc.) Report and feedback
  • 15. Adaptable Immediacy vs. accuracy Timing Resource
  • 16. Take away #1 – twitter lists
  • 17. Take away #2 – perform a sense check How does this help my client What do I want them to do next, and then... Be honest, is it digital junk mail?
  • 18. Take away #3 – track everything Use bit.ly (+) Google analytics tracking links Spreadsheet with links
  • 19. Any questions?
  • 20. Let’s Do Digital Southern Summit 2013 Thank you www.dodigitalbetter.com www.adi.do info@adi.do