Social media, digital innovation
and the animal claxon
Luke Williams
Social Media
Innovation Officer,
RNLI
Social media, digital innovation
and the animal claxon
Luke Williams, RNLI
Social media to:
Inform

Educate
Support
Raise funds
Social media to:
Increase reach

Research
Network
Track news and trends

Monitor
Challenges of social media
Diverse audiences with differing interests:

• Volunteers
• Staff
• Supporters

• General publi...
Challenges of social media
24/7 rescue service

Immediacy vs. accuracy
Safeguarding - communication with
children or vulne...
How many stations have
their own social media
profiles?
Challenges of social media
Anything, anyone, anywhere, any
time, any place for any reason…
Opportunities of social media
Anything, anyone, anywhere, any
time, any place for any reason…
Crowdsourcing
Use volunteers, staff and supporters
to gather great content
Nurture
Encourage content sharing

Get involved at the planning stage
Training: web based and in person
Support groups

Cl...
Huddles
Daily news and issues huddle

Insights PESTLE huddle
Coastal safety
Animal claxon!
Analytics and insights
Identify audience

Establish measures
Track them (bit.ly etc.)
Report and feedback
Adaptable
Immediacy vs. accuracy

Timing
Resource
Take away #1 – twitter lists
Take away #2 – perform a sense check
How does this help my client

What do I want them to do next, and then...
Be honest, ...
Take away #3 – track everything
Use bit.ly (+)

Google analytics tracking links
Spreadsheet with links
Any questions?
Let’s Do Digital
Southern Summit 2013

Thank you
www.dodigitalbetter.com
www.adi.do info@adi.do
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
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  • 400 votes, over £800 raised – design time “on standby”, worst case scenario do something
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  • LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon

    1. 1. Social media, digital innovation and the animal claxon Luke Williams Social Media Innovation Officer, RNLI
    2. 2. Social media, digital innovation and the animal claxon Luke Williams, RNLI
    3. 3. Social media to: Inform Educate Support Raise funds
    4. 4. Social media to: Increase reach Research Network Track news and trends Monitor
    5. 5. Challenges of social media Diverse audiences with differing interests: • Volunteers • Staff • Supporters • General public
    6. 6. Challenges of social media 24/7 rescue service Immediacy vs. accuracy Safeguarding - communication with children or vulnerable adults
    7. 7. How many stations have their own social media profiles?
    8. 8. Challenges of social media Anything, anyone, anywhere, any time, any place for any reason…
    9. 9. Opportunities of social media Anything, anyone, anywhere, any time, any place for any reason…
    10. 10. Crowdsourcing Use volunteers, staff and supporters to gather great content
    11. 11. Nurture Encourage content sharing Get involved at the planning stage Training: web based and in person Support groups Clear guidelines for staff and volunteers
    12. 12. Huddles Daily news and issues huddle Insights PESTLE huddle Coastal safety
    13. 13. Animal claxon!
    14. 14. Analytics and insights Identify audience Establish measures Track them (bit.ly etc.) Report and feedback
    15. 15. Adaptable Immediacy vs. accuracy Timing Resource
    16. 16. Take away #1 – twitter lists
    17. 17. Take away #2 – perform a sense check How does this help my client What do I want them to do next, and then... Be honest, is it digital junk mail?
    18. 18. Take away #3 – track everything Use bit.ly (+) Google analytics tracking links Spreadsheet with links
    19. 19. Any questions?
    20. 20. Let’s Do Digital Southern Summit 2013 Thank you www.dodigitalbetter.com www.adi.do info@adi.do
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