LDD Southern Summit 2013 - Bing - The digitalisation of society
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  • 1. Digitisation of Society Aaron McGrath – European SMB Advertising Lead
  • 2. The Evolving Microsoft Mission “Create experiences that combine the magic of software with the “A computer on every desk and in power of Internet services across every home.” – Bill Gates & Paul Allen (1975) a world of devices.” – Steve Ballmer (2009)
  • 3. THE DIGITISATION OF SOCIETY
  • 4. Vertically The era of devices with integrated services
  • 5. Bing Across Services & Devices
  • 6. Microsoft’s vertical integration of assets that reach significant audience at scale 1 Billion Use Office 30 Million subscribers 60 Million console sales 700 Million registered users 100 Million copies sold 5.6 Billion searches a month
  • 7. Platforms that reach consumers across the journey Device s Service s
  • 8. Be on the go with Windows Phone 8 Internet Explorer Better search results Search Button Easy access Homepage Enjoy iconic imagery and content Bing Vision Scan and search Bing Music Quickly find a song click Local Scout Get local recommendations
  • 9. Optimized for Windows 8
  • 10. Enhanced productivity within Office
  • 11. Entertainment Search on XBOX
  • 12. The role of Bing Ads in this new society Our goals are to Provide you with - A larger audience - A high quality audience - A choice of ad formats - Better targeting options - Best in class service Microsoft Confidential
  • 13. Together, Yahoo! Search and Bing deliver a competitive search offering that provides advertisers quality audiences through a new, enhanced global platform that enables stronger business results with less effort. Launched: 22 markets To be launched: 16 markets 5 Continents Microsoft Confidential 499 million unique searchers worldwide
  • 14. % of click-throughs leading to secure pages Together Yahoo! Search and Bing audiences are... • • 22.2% more likely to convert than the average UK searcher1 25.5% more likely to convert than Google UK searchers1 1 Source: Nielsen NetRatings March 2013 6.60% 5.40% 5.30% 0.60% Average UKYahoo! Bing Network Google Ask
  • 15. Devices Demographic Time Location
  • 16. Gain efficiencies • Tools • Managed onboarding experience Stay ahead of the pack Grow your agency • Insights • Training and Accreditation • Sales enablement • A seasonal incentive
  • 17. Easily Build New Keyword Lists • Build out lists of suggested keywords • Develop strategies based on query data Quickly Analyze Seasonal and Demographic Insights •Generate traffic data •Create list of locations, by gender and age percentages •Use keyword-specific metrics such as clicks, impressions & CTR Personalise Research Keyword Template • Optimise account with Report Template • ‘Refresh’ your report for selected date range, keywords and device type
  • 18. Dedicated agency support specialist available for you to:    Onboard your team provide tool training and set your clients for success Optimise campaign on Bing Ads for a better CPA Show you all the resources available to get in front of your client
  • 19. Gain efficiencies • Tools • Managed onboarding experience Stay ahead of the pack Grow your agency • Insights • Training and Accreditation • Sales enablement • A seasonal incentive
  • 20. Gain efficiencies • Tools • Managed onboarding experience Stay ahead of the pack Grow your agency • Insights • Training and Accreditation • Sales enablement • A seasonal incentive
  • 21. www.bingads.co.uk/agency
  • 22. Our welcome offer: Each client account spending more than £200 will receive a one-off credit of £100
  • 23. What’s the bottom line? Our digital society is in constant evolution We believe we have a strategy that is right for consumer and advertisers We plan to deliver killer devices to your office, home and mobile environment Through Bing Ads you can access your targeted audience on these multiple devices Microsoft Confidential