What you will need to do next year Get (more) mobile Get (more) social Get (more) relevant with your search
Why mobile? 7.1m Brits now access the internet via their mobile phone = 12.5% of all web traffic! UK web traffic from mobiles is already estimated to be growing eight times faster than traffic from PCs It will overtake desktop usage in three years “23% of UK online consumers conducted some kind of mobile transaction in 2010, but unfortunately, 83% experienced a problem”
Mobiles commerce is happening now! “30% of consumers use or plan to use mobile devices for e-commerce” IMRG, November 2010 Mobile accounts for 8% of Topshop ecommerce sales NMA, 1 November 2011 st Dominos tops £10m in mobile orders Pizzanews.co.uk, May 2011
Google is pushing hard in this areahttp://www.howtogomo.com/en/#homepage
Google is pushing hard in this areahttp://www.guardian.co.uk/technology/2011/sep/19/google-wallet-available-public
Why social? “Approximately 1 in every 9 people on earth have a FB account. ½ of them are logging in on any given day.” Facebook tools 2011 91% of online adults access social media in a typical month Experian, Oct 11 1 Facebook fan = 20 extra visits to a website over the course of a year Hitwise, Oct 11 1 in every 7 minutes spent online in the UK is on Facebook!
Key action points Mobile usage is on the increase rapidly. Are you ready? More and more time is spent on social networks. How social is your business? Google is changing a lot. Your SEO and PPC efforts will need to reflect this!
What next? We will send our slides through to all registered attendees next week We will also include a one page action sheet which will point you in the right direction for 2012 If you would like extra help our team are happy to discuss your plans at no cost
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