Three tips fordigital success in       2012
Today we will cover  A quick bit about Adido  What’s happening online now  What’s going to happen next year  Summary
A quick bit about      us…
Overview Established in 2003               We don’t Award winning                     • Outsource Regional agency         ...
Industry Recognition                       We’re a top UK agency                       • Top 50 UK Agency                 ...
Work alongside many great organisations
Award Winning                Winner of several awards                that include:                • Web Technology        ...
Award Winning                Winner of several awards                that include:                • Web Technology        ...
Award Winning                Winner of several awards                that include:                • Web Technology        ...
Industry Experts                   Winner of several awards                   that include:                   • Outsource ...
What’shappeningonline now?
Internet is taking over… TVEconsultancy UK Trends report 2011
Internet is taking over… with TV!Econsultancy Europe Trends report 2011
Social is taking over… the Internet!Econsultancy UK Trends report 2011
Everyone is on the Internet
Google dominates… everywhere!
BUT Google has competition…
Facebook continues to grow… everywhere!
Facebook dominates – everywhere!
Facebook dominates… social  Facebook    800m  Twitter     200m  LinkedIn    120m  Google+     30m
What’s goingto happennext year?
What you will need to do next year  Get (more) mobile  Get (more) social  Get (more) relevant with your search
Why mobile?  7.1m Brits now access the internet via their mobile  phone = 12.5% of all web traffic!  UK web traffic from m...
This is actually happening!
Mobiles commerce is happening now!   “30% of consumers use or plan to use mobile   devices for e-commerce” IMRG, November ...
Google is pushing hard in this areahttp://www.howtogomo.com/en/#homepage
Google is pushing hard in this areahttp://www.guardian.co.uk/technology/2011/sep/19/google-wallet-available-public
How can you take advantage?
How can you take advantage?
Why social?  “Approximately 1 in every 9 people on earth have a FB  account. ½ of them are logging in on any given  day.” ...
Social advertising
Social advertising
Social pages  There are 900m pages on Facebook – bigger than the internet in 2001
How to take advantage?
Beware the Panda(s)
Social wars? Social signals?
How ‘good’ is your user experience?
How ‘good’ is your user experience?
Video SEO to grow
Google is holding data back
Key action points  Mobile usage is on the increase rapidly.    Are you ready?  More and more time is spent on social netwo...
What next?  We will send our slides through to all registered  attendees next week  We will also include a one page action...
Helping you do better…Free SEO reviewsfrom our experts
Thank you for listening!  Follow us                 @adido  Like us                             adidofb  Ask us  Find out ...
Supporting charity! London Marathon 2012 42.195 km 26 miles and 385 yards www.justgiving.com/Alex-Tucker Need to raise a £...
Adido do digital better seminar 2011
Adido do digital better seminar 2011
Adido do digital better seminar 2011
Adido do digital better seminar 2011
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Adido do digital better seminar 2011

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Slides from the Adido seminar held at Bouremouth Pavilion in November 2011

Published in: Technology, Business
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Adido do digital better seminar 2011

  1. 1. Three tips fordigital success in 2012
  2. 2. Today we will cover A quick bit about Adido What’s happening online now What’s going to happen next year Summary
  3. 3. A quick bit about us…
  4. 4. Overview Established in 2003 We don’t Award winning • Outsource Regional agency • Have hidden costs Success built on client success • Compromise on quality Highly skilled team of experts
  5. 5. Industry Recognition We’re a top UK agency • Top 50 UK Agency • 23rd South West Agency • RAR Approved • Google Certified Partner
  6. 6. Work alongside many great organisations
  7. 7. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  8. 8. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  9. 9. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  10. 10. Industry Experts Winner of several awards that include: • Outsource • Have hidden costs
  11. 11. What’shappeningonline now?
  12. 12. Internet is taking over… TVEconsultancy UK Trends report 2011
  13. 13. Internet is taking over… with TV!Econsultancy Europe Trends report 2011
  14. 14. Social is taking over… the Internet!Econsultancy UK Trends report 2011
  15. 15. Everyone is on the Internet
  16. 16. Google dominates… everywhere!
  17. 17. BUT Google has competition…
  18. 18. Facebook continues to grow… everywhere!
  19. 19. Facebook dominates – everywhere!
  20. 20. Facebook dominates… social Facebook 800m Twitter 200m LinkedIn 120m Google+ 30m
  21. 21. What’s goingto happennext year?
  22. 22. What you will need to do next year Get (more) mobile Get (more) social Get (more) relevant with your search
  23. 23. Why mobile? 7.1m Brits now access the internet via their mobile phone = 12.5% of all web traffic! UK web traffic from mobiles is already estimated to be growing eight times faster than traffic from PCs It will overtake desktop usage in three years “23% of UK online consumers conducted some kind of mobile transaction in 2010, but unfortunately, 83% experienced a problem”
  24. 24. This is actually happening!
  25. 25. Mobiles commerce is happening now! “30% of consumers use or plan to use mobile devices for e-commerce” IMRG, November 2010 Mobile accounts for 8% of Topshop ecommerce sales NMA, 1 November 2011 st Dominos tops £10m in mobile orders Pizzanews.co.uk, May 2011
  26. 26. Google is pushing hard in this areahttp://www.howtogomo.com/en/#homepage
  27. 27. Google is pushing hard in this areahttp://www.guardian.co.uk/technology/2011/sep/19/google-wallet-available-public
  28. 28. How can you take advantage?
  29. 29. How can you take advantage?
  30. 30. Why social? “Approximately 1 in every 9 people on earth have a FB account. ½ of them are logging in on any given day.” Facebook tools 2011 91% of online adults access social media in a typical month Experian, Oct 11 1 Facebook fan = 20 extra visits to a website over the course of a year Hitwise, Oct 11 1 in every 7 minutes spent online in the UK is on Facebook!
  31. 31. Social advertising
  32. 32. Social advertising
  33. 33. Social pages There are 900m pages on Facebook – bigger than the internet in 2001
  34. 34. How to take advantage?
  35. 35. Beware the Panda(s)
  36. 36. Social wars? Social signals?
  37. 37. How ‘good’ is your user experience?
  38. 38. How ‘good’ is your user experience?
  39. 39. Video SEO to grow
  40. 40. Google is holding data back
  41. 41. Key action points Mobile usage is on the increase rapidly. Are you ready? More and more time is spent on social networks. How social is your business? Google is changing a lot. Your SEO and PPC efforts will need to reflect this!
  42. 42. What next? We will send our slides through to all registered attendees next week We will also include a one page action sheet which will point you in the right direction for 2012 If you would like extra help our team are happy to discuss your plans at no cost
  43. 43. Helping you do better…Free SEO reviewsfrom our experts
  44. 44. Thank you for listening! Follow us @adido Like us adidofb Ask us Find out more 0845 260 2343 www.adi.do
  45. 45. Supporting charity! London Marathon 2012 42.195 km 26 miles and 385 yards www.justgiving.com/Alex-Tucker Need to raise a £1000 Every little helps – Thank you!

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