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Slides from the Adido seminar held at Bouremouth Pavilion in November 2011

Slides from the Adido seminar held at Bouremouth Pavilion in November 2011

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Transcript

  • 1. Three tips fordigital success in 2012
  • 2. Today we will cover A quick bit about Adido What’s happening online now What’s going to happen next year Summary
  • 3. A quick bit about us…
  • 4. Overview Established in 2003 We don’t Award winning • Outsource Regional agency • Have hidden costs Success built on client success • Compromise on quality Highly skilled team of experts
  • 5. Industry Recognition We’re a top UK agency • Top 50 UK Agency • 23rd South West Agency • RAR Approved • Google Certified Partner
  • 6. Work alongside many great organisations
  • 7. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  • 8. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  • 9. Award Winning Winner of several awards that include: • Web Technology • Innovation • Project Award
  • 10. Industry Experts Winner of several awards that include: • Outsource • Have hidden costs
  • 11. What’shappeningonline now?
  • 12. Internet is taking over… TVEconsultancy UK Trends report 2011
  • 13. Internet is taking over… with TV!Econsultancy Europe Trends report 2011
  • 14. Social is taking over… the Internet!Econsultancy UK Trends report 2011
  • 15. Everyone is on the Internet
  • 16. Google dominates… everywhere!
  • 17. BUT Google has competition…
  • 18. Facebook continues to grow… everywhere!
  • 19. Facebook dominates – everywhere!
  • 20. Facebook dominates… social Facebook 800m Twitter 200m LinkedIn 120m Google+ 30m
  • 21. What’s goingto happennext year?
  • 22. What you will need to do next year Get (more) mobile Get (more) social Get (more) relevant with your search
  • 23. Why mobile? 7.1m Brits now access the internet via their mobile phone = 12.5% of all web traffic! UK web traffic from mobiles is already estimated to be growing eight times faster than traffic from PCs It will overtake desktop usage in three years “23% of UK online consumers conducted some kind of mobile transaction in 2010, but unfortunately, 83% experienced a problem”
  • 24. This is actually happening!
  • 25. Mobiles commerce is happening now! “30% of consumers use or plan to use mobile devices for e-commerce” IMRG, November 2010 Mobile accounts for 8% of Topshop ecommerce sales NMA, 1 November 2011 st Dominos tops £10m in mobile orders Pizzanews.co.uk, May 2011
  • 26. Google is pushing hard in this areahttp://www.howtogomo.com/en/#homepage
  • 27. Google is pushing hard in this areahttp://www.guardian.co.uk/technology/2011/sep/19/google-wallet-available-public
  • 28. How can you take advantage?
  • 29. How can you take advantage?
  • 30. Why social? “Approximately 1 in every 9 people on earth have a FB account. ½ of them are logging in on any given day.” Facebook tools 2011 91% of online adults access social media in a typical month Experian, Oct 11 1 Facebook fan = 20 extra visits to a website over the course of a year Hitwise, Oct 11 1 in every 7 minutes spent online in the UK is on Facebook!
  • 31. Social advertising
  • 32. Social advertising
  • 33. Social pages There are 900m pages on Facebook – bigger than the internet in 2001
  • 34. How to take advantage?
  • 35. Beware the Panda(s)
  • 36. Social wars? Social signals?
  • 37. How ‘good’ is your user experience?
  • 38. How ‘good’ is your user experience?
  • 39. Video SEO to grow
  • 40. Google is holding data back
  • 41. Key action points Mobile usage is on the increase rapidly. Are you ready? More and more time is spent on social networks. How social is your business? Google is changing a lot. Your SEO and PPC efforts will need to reflect this!
  • 42. What next? We will send our slides through to all registered attendees next week We will also include a one page action sheet which will point you in the right direction for 2012 If you would like extra help our team are happy to discuss your plans at no cost
  • 43. Helping you do better…Free SEO reviewsfrom our experts
  • 44. Thank you for listening! Follow us @adido Like us adidofb Ask us Find out more 0845 260 2343 www.adi.do
  • 45. Supporting charity! London Marathon 2012 42.195 km 26 miles and 385 yards www.justgiving.com/Alex-Tucker Need to raise a £1000 Every little helps – Thank you!