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Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
Store Visit; Orlando Prime and I-Drive
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Store Visit; Orlando Prime and I-Drive

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See recap of Janio's store visits to I-Drive and Prime

See recap of Janio's store visits to I-Drive and Prime

Published in: Entertainment & Humor
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  • 1. Type Info Here [in Master View] Chelsea FO Recap 6/23 – 6/24/2009 Participating Stores: I-Drive FO Prime FO 1
  • 2. Type Info Here [in Master View] Observations Challenges Chelsea FO is one of the best selling • Store is in need of additional ASMs and store for adidas retail. It has undergone Team Leads. a significant renovation and the fixtures are equipped to handle everyday business. The store is relatively larger than other outlet stores. The large size provides a great advantage for merchandising the Opportunities categories properly as well as placing product accordingly. • Styling of Mannequins The store is located in a premier outlet • Implementing new visual guidelines center in Orlando. It receives they have learned with this visit significantly high foot traffic year round. • Customer Service The store needs to take advantage of this, and ensure the floor is replenished • Floor Replenishment in a consistent manner in order to meet these needs. 2
  • 3. Type Info Here [in Master View] Windows Mannequin Displays The store’s team did a great job at styling the mannequins in the widows prior to the VM training. The left pictures shows a Tennis lifestyle and the right one shows the Boston Marathon collection. An opportunity for the right window is to place the mannequins closer to each other and placing them where the frame of the window does not cover the mannequins. 3
  • 4. Type Info Here [in Master View] Mannequin Displays Before After Training Originals Running Do not mix O and SP outfits together. Choose either O or SP outfits, and style accordingly. The mannequins were also too close to the store’s entrance, Originals was chosen to showcase the approximately 3 feet from the doors. They were new Diesel jeans collection the store placed further back to prevent them from interfering received recently. with traffic and to be seen better by the customers. 4
  • 5. Type Info Here [in Master View] Mannequin Displays Before After When placing a set of Accessories! mannequins in a corner of the store, ensure that they are angle The above pictures shows how to correctly. angle the mannequins. Training apparel was used due to heavier inventory of it. 5
  • 6. Type Info Here [in Master View] Merchandising Walls Before Do not leave the empty box with the shoe display. Training shorts and cargo khakis do not mix well. Do not closet hang only one sku on the walls. Ladders are not to be left on the sales floor. It is a liability. 6
  • 7. Type Info Here [in Master View] Merchandising Walls After When possible, group alike collections together. Integrate accessories such as bags, into the wall. This aids in cross selling throughout the sales floor and improving KPIs. 7
  • 8. Type Info Here [in Master View] Merchandising Walls Before Remove empty shoe box. If you are displaying a running collection, training duffle bags are not the best possible accessory to add. Socks can be displayed differently and increasing the capacity. 8
  • 9. Type Info Here [in Master View] Merchandising Walls After Always match the footwear with the collection. This is a great way to merchandise running socks unto the wall 9
  • 10. Type Info Here [in Master View] Merchandising Walls Cont. After Here’s an additional option on merchandising socks unto the wall. This picture also shows how to face out and closet hang shorts on the top tier of the wall panels. 10
  • 11. Type Info Here [in Master View] Displaying Footwear Examples Stores often ask which is the correct way of displaying shoes on the fixtures and walls. The pictures above show two options you may use in the stores. Pick only one option to use throughout the sales floor in order to be consistent in the store. In either option, the left shoe is always displayed over the right. 11
  • 12. Type Info Here [in Master View] Merchandising Before After Avoid repeating the same pieces twice Utilize the space to its full capacity to better on the same floor fixture. represent additional skus. Shoes and accessories are great in these six ways to assist with cross selling at your store. 12
  • 13. Type Info Here [in Master View] Display Tables Before Do not merchandise just one Do not leave empty shoe boxes for display. piece of each sku. The display tables are meant to be shopped from and house merchandise. 13
  • 14. Type Info Here [in Master View] Display Tables After Training story Golf story Always ensure to display a complete lifestyle story on the display tables. It needs to be organized with a complete size run; 8 – 12 pieces max. During special promotions, you may increase this number to 10 – 16 max. However, never allow the merchandise to overflow and look unorganized. Always display accessories to improve with KPIs! 14
  • 15. Type Info Here [in Master View] T-Shirt Bins Before It is important to keep this area filled Always use the t-shirt frames and organized. T-shirt bins are provided to your store. Use a always located in the drive aisle and maximum of 3 on each side. If you are very visible to the customers. are missing or need additional ones, please contact your DM to reorder. T-shirts are great impulse items! 15
  • 16. Type Info Here [in Master View] Opportunities Replenishment Through out the sales floor, many of the fixtures were not being refilled throughout the day. It is very important for the success of the store to have a good replenishment strategy. 16
  • 17. Type Info Here [in Master View] Opportunities Replenishment X X X X X X X X X X X Many Bins were empty throughout both days of training and were not refilled. Footwear is crucial for all stores and need to be priority in refilling. The footwear needed to fill these bins were in the stockroom. 17
  • 18. Type Info Here [in Master View] Opportunities Hash Wall Do not place a shoe that has a full size run in the Hash Wall. It should go in the regular footwear bins. Rules for Hash Wall are: *10 or less qty available * 5 or less sizes available If the store receives replenishment of a shoe displayed in the hash wall, it needs to be placed back on the regular footwear bins. 18
  • 19. Type Info Here [in Master View] Summary Chelsea FO is one of the most visited outlet centers for adidas FO. It is very important we represent the brand to the highest standards, to all the potential customers this store receives everyday, not only by showing great Visual Presentation, but also with great customer service. Every customer needs to be greeted and serviced on a timely manner. Both of these key elements go hand in hand in providing a pleasant and memorable experience to our customers. Keeping the merchandise fresh, updated, and replenished is essential to the VM presentation of the store. Learning what product to display and learning how to merchandise accessories, is key to having a great VM presentation. Implementing this will help with KPI’s and product sell through. Chelsea FO has recently been remodeled to the new SP 2.0 fixtures and is equipped to house all the merchandise needed to have successful sales year. The store’s management now needs to ensure the store follows these guidelines on a day to day basis. The store has received the VM training video and was demonstrated the J:Drive with the VM recaps.. The store manager needs to make sure his potential VM person and the rest of the management team watch it and implement it on the sales floor. As important as the VM standards are, the store needs to implement an efficient structure on replenishing the sales floor. Having these two important guidelines will facilitate product sell through and increase the chances for a successful year. During this visit, Sean Reagin (AM), did a great job at organizing surrounding FO store’s to participate in this training. It was great to see the store teams learn from each other and it made the training more interactive for all. Going forward, for any questions they may have, they should contact their DM and have the questions forwarded to their VM corporate contact Bridget Zadoff. 19

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