Organic business plan idea

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Business Plan Project for MBA Students

Business Plan Project for MBA Students

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  • 1. Instructor : Prof Bibhas Basumatary Submitted by,MBA-2,Group 2
  • 2. EcovilleA complete ecofriendly and a deluxeorganic resort for a healthier tomorrow
  • 3. Ecological TownEcovilleOrganic ResortRecyclingOrganic Farm Alternate source of EnergyGreen Thinking
  • 4. Reason for selecting projectIndian hospitality industry one of the fastest growing sectors of theIndian economyHospitality industry is expected to grow from 16.7bn USD to30.7bnUSD in 2015 at 26.7 CAGRThere are only 1 to 2% presence of green resorts in our countryand our 100%organic resort Concept gives us a great edge on themarket and helps us to penetrate into the market.
  • 5. FacilitiesAccommodationAyurveda centerBanquets andConference hallMulti-CuisineRestaurantCurrency Exchange facilityOrganic Store Kids arena andgames parlourSwimming poolTravel assistanceGymnasiumLibraryBullock carttrekkingElephant safari& horse ridingBonfire
  • 6. Segmentation29%25%20%14%10%2%Purpose of visitLeisure and RecreationOrganic EnthuasistsBusiness andProfessionFriends activitiesHealth & TreatmentOthers
  • 7. TargetingBackpackers and Solo TravelersCouplesTeenagersCompany meetings and trainingsAdventure LoversNature lovers Senior CitizensFamilies
  • 8. Positioning
  • 9. Marketing Mix
  • 10. ProductPromotionPlacePriceSocial Awareness programsSocial MediaInnovative Hoardings/BillboardsWord of mouthVideo marketingMobile Applications
  • 11. Supply Chain ManagementOUR ORGANIC FARMSelf production and CultivationWARE HOUSE/STOCK ROOMCold Storage ContainersPANTRY AREARESPECTIVE KITCHENSRESTAURANTS, COFFEE SHOP, ROOMS &OTHER DISPENSING UNITS
  • 12. Operational strategyBUSINESS STRATEGYDefines our long range plan for the companyOPERATION STRATEGYDeveloping a plan for the operations function focusing onspecific competitive priorities in order to meet the longrange plan.Competitive priorities: organic, Quality, Time, FlexibilityDESIGN OF THE OPERATIONS FUNCTIONWe have developed this design to focus on the identified competitivepropertiesStructure: Facilities, Services, Flow of organic goods, technologyInfrastructure: Planning & control system, Employees, Pay, Quality