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EcovilleA complete ecofriendly and a deluxeorganic resort for a healthier tomorrow
Ecological TownEcovilleOrganic ResortRecyclingOrganic Farm Alternate source of EnergyGreen Thinking
Reason for selecting projectIndian hospitality industry one of the fastest growing sectors of theIndian economyHospitality industry is expected to grow from 16.7bn USD to30.7bnUSD in 2015 at 26.7 CAGRThere are only 1 to 2% presence of green resorts in our countryand our 100%organic resort Concept gives us a great edge on themarket and helps us to penetrate into the market.
ProductPromotionPlacePriceSocial Awareness programsSocial MediaInnovative Hoardings/BillboardsWord of mouthVideo marketingMobile Applications
Supply Chain ManagementOUR ORGANIC FARMSelf production and CultivationWARE HOUSE/STOCK ROOMCold Storage ContainersPANTRY AREARESPECTIVE KITCHENSRESTAURANTS, COFFEE SHOP, ROOMS &OTHER DISPENSING UNITS
Operational strategyBUSINESS STRATEGYDefines our long range plan for the companyOPERATION STRATEGYDeveloping a plan for the operations function focusing onspecific competitive priorities in order to meet the longrange plan.Competitive priorities: organic, Quality, Time, FlexibilityDESIGN OF THE OPERATIONS FUNCTIONWe have developed this design to focus on the identified competitivepropertiesStructure: Facilities, Services, Flow of organic goods, technologyInfrastructure: Planning & control system, Employees, Pay, Quality