Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 1 Chitkara University - Brandmanagement Aditya Kalia 31.08.2011
The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.“
Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 3
Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries. Make the most of now
Vodafone in INDIA came with acquiring Hutchison essar limited. Vodafone was launched officially on 21st September 2007. Than on hutch was rebranded as vodafone
Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 5 …..and we have made a commitment to customersthrough our new Customer Promise Our Promise to you We value your time more than anyone else. That’s why, wherever you see Vodafone, you can expect: A network you can rely on when you need it Expert, friendly help and advice – you only have to ask once When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying New and inspiring solutions to help you make the most of your time
Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart BRANDED CUSTOMER EXPERIENCE MARKETING FRAMEWORK BRAND COMMUNICATIONS BRAND VALUES & ENGAGEMENT
OUR VISION To enrich our customers’ lives through unique power of mobile communication.
OUR PASSION 1. FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands their needs & delights thems with its services. 2.FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful. 3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST. 4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.
DETAILS ABOUT HUTCHISON ESSAR Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.
Hutch has 23.3 million subscribers as of Dec 31, 2006
Vodafone is targeting a 20-25 per cent market share by 2012
The mobile market is expected to grow at 40% CAGR till 2012
WHY HUTCH Accelerates Vodafone’s move to a controlling position in a leading operator in the attractive and fast growing Indian mobile market Hutch Essar delivers a strong existing platform in India Driving additional value in Hutch Essar Increases Vodafone’s exposure to high growth emerging markets
CONCLUSION Taken steps to make a positive difference, by supporting recycling campaigns Win-win-win situation for shareholders, employees & the environment Improved relationships between stakeholders & has helped to ensure future growth