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Vodafone

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The presentation shows the transformation from Hutch to Vodafone.

The presentation shows the transformation from Hutch to Vodafone.

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  • 1. Mumbai, March 5, 2008
    WFA/ISA - Global Advertiser Conference
    1
    Chitkara University - Brandmanagement
    Aditya Kalia
    31.08.2011
  • 2. The name Vodafone comes from Voice data
     fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.“
  • 3. Mumbai, March 5, 2008
    WFA/ISA - Global Advertiser Conference
    3
    • cvc
    Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.
    Make the most of now
  • 4. Vodafone in INDIA came with acquiring Hutchison essar limited.
    Vodafone was launched officially on 21st September 2007.
    Than on hutch was rebranded as vodafone
  • 5. Mumbai, March 5, 2008
    WFA/ISA - Global Advertiser Conference
    5
    …..and we have made a commitment to customersthrough our new Customer Promise
    Our Promise to you
    We value your time more than anyone else. That’s why,
    wherever you see Vodafone, you can expect:
    A network you can rely on when you need it
    Expert, friendly help and advice – you only have to ask once
    When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying
    New and inspiring solutions to help you make the most of your time
  • 6. Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart
    BRANDED CUSTOMER
    EXPERIENCE
    MARKETING FRAMEWORK
    BRAND
    COMMUNICATIONS
    BRAND
    VALUES & ENGAGEMENT
  • 7. OUR VISION
    To enrich our customers’ lives through unique power of mobile communication.
  • 8. OUR PASSION
    1. FOR CUSTOMERS:
    In anticipation of their customers’ trust Vodafone understands their needs & delights thems with its services.
    2.FOR OUR PEOPLE:
    Outstanding people working together make Vodafone exceptionally successful.
    3.FOR RESULTS:
    Vodafone believes in being action oriented & is driven by a desire to be the BEST.
    4. FOR THE WORLD AROUND US:
    Vodafone believes helping people of the world to have fuller lives through their services & its impacts.
  • 9. BUSINESS STRATEGIES.
  • 10. Products
    Prepaid Cellphone connection
    Prepaid recharge card
    Top - ups
    Vodafone Postpaid
    Calling Cards
    Vodafone PCO
    Vodafone Handyphone
  • 11. Service Section
    Tunes & Downloads
    Entertainment 
    Sports
    Devotional
    News & updates
    Astrology
  • 12. Service Section contd.
    Finance
    Travel
    Mail, messaging & more
    Dial in services
    Bill info
    Miscellaneous
  • 13. FINANCIAL RESULTS
  • 14.
  • 15. MARKETCOMPETITORS IN INDIA
    AIRTEL
    BHARTI
    RELIANCE
    BSNL
    UNIVERSAL COMPETITORS
    ORANGE
    T-MOBILE INTERNATIONAL
    TELEFONICA02EUROPE
  • 16.
  • 17. DETAILS ABOUT HUTCHISON ESSAR
    Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.
  • 18. ACQUISITION DETAILS
    • Enterprise value of Hutchison Essar is $18.8 billion
    • 19. Value of 67% stake in Hutch Essar - $11.1 billion
    • 20. Vodafone is selling 5.6% stake in Bharti for $1.6 billion
    • 21. Vodafone will retain 4.4% in Bharti as pure financial investment
    • 22. Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005
    • 23. Vodafone and Bharti to share infrastructure
    • 24. Hutch has 23.3 million subscribers as of Dec 31, 2006
    • 25. Vodafone is targeting a 20-25 per cent market share by 2012
    • 26. The mobile market is expected to grow at 40% CAGR till 2012
  • WHY HUTCH
    Accelerates Vodafone’s move to a controlling position in a leading operator in the attractive and fast growing Indian mobile market
    Hutch Essar delivers a strong existing platform in India
    Driving additional value in Hutch Essar
    Increases Vodafone’s exposure to high growth emerging markets
  • 27. CONCLUSION
    Taken steps to make a positive difference, by supporting recycling campaigns
    Win-win-win situation for shareholders, employees & the environment
    Improved relationships between stakeholders & has helped to ensure future growth
  • 28. THANKYOU