The Marketing Environment And Competitor Analysis

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  • + basil basil 2 years ago
    Dear author,



    Many thanks for your very interesting slide about time management. Could you kindly send this file to my email please? My email is basilt2@gmail.com



    Thanks again and wishing you all the best!

    With best regards,

    Basil
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The Marketing Environment And Competitor Analysis - Presentation Transcript

  1. The Marketing Environment and Competitor Analysis
  2. You can download this presentation at: www.cleverpresentations.com Please visit www.cleverpresentations.com for more presentations on marketing, strategy and case solution
    • SWOT analysis
    • PEST analysis
    • Five forces analysis
  3. SWOT analysis
    • Internal Factors
      • Strengths
      • Weaknesses
    • External Factors
      • Opportunities
      • Threats
  4. SWOT analysis Strengths Opportunities Weakness Threats
  5. PEST analysis
    • Political factors
    • Economic factors
    • Socio-cultural factors
    • Technological factors
  6. Political Factors
    • Monopolies legislation
    • Environmental protection laws
    • Taxation policy
    • Employment laws
    • Government policy
    • Legislation
    • And others
  7. Economic Factors
    • Inflation
    • Employment
    • Disposable income
    • Business cycles
    • Energy availability and cost
    • And others
  8. Socio-cultural Factors
    • Demographics
    • Distribution of income
    • Social mobility
    • Lifestyle changes
    • Consumerism
    • Levels of education
    • And others
  9. Technological Factors
    • New discoveries and innovations
    • Speed of technology transfer
    • Rates of obsolescence
    • Internet
    • Information technology
    • And others
  10. Porters Five Forces
  11. Five Forces Analysis
    • What are the key forces at work in the competitive environment?
    • Are there underlying forces driving competitive forces?
    • Will competitive forces change?
    • What are the strengths and weaknesses of competitors in relation to the competitive forces?
    • Can competitive strategy influence competitive forces (e.g. by building barriers to entry or reducing competitive rivalry)?
  12. Thank You

+ Adhirock Adhirock , 3 years ago

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The Marketing Environment And Competitor Analysis

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