The Marketing Environment and Competitor Analysis

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SWOT analysis PEST analysis Five forces analysis

SWOT analysis

PEST analysis

Five forces analysis

SWOT analysis Internal Factors Strengths Weaknesses External Factors Opportunities Threats

Internal Factors

Strengths

Weaknesses

External Factors

Opportunities

Threats

SWOT analysis Strengths Opportunities Weakness Threats

PEST analysis Political factors Economic factors Socio-cultural factors Technological factors

Political factors

Economic factors

Socio-cultural factors

Technological factors

Political Factors Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation And others

Monopolies legislation

Environmental protection laws

Taxation policy

Employment laws

Government policy

Legislation

And others

Economic Factors Inflation Employment Disposable income Business cycles Energy availability and cost And others

Inflation

Employment

Disposable income

Business cycles

Energy availability and cost

And others

Socio-cultural Factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education And others

Demographics

Distribution of income

Social mobility

Lifestyle changes

Consumerism

Levels of education

And others

Technological Factors New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology And others

New discoveries and innovations

Speed of technology transfer

Rates of obsolescence

Internet

Information technology

And others

Porters Five Forces

Five Forces Analysis What are the key forces at work in the competitive environment? Are there underlying forces driving competitive forces? Will competitive forces change? What are the strengths and weaknesses of competitors in relation to the competitive forces? Can competitive strategy influence competitive forces (e.g. by building barriers to entry or reducing competitive rivalry)?

What are the key forces at work in the competitive environment?

Are there underlying forces driving competitive forces?

Will competitive forces change?

What are the strengths and weaknesses of competitors in relation to the competitive forces?

Can competitive strategy influence competitive forces (e.g. by building barriers to entry or reducing competitive rivalry)?

Thank You