Product Life Cycle

Slide 1: Product Life Cycle Please Visit http://www.cleverpresentations.com

Slide 2: You can download this presentation at: www.cleverpresentations.com Please visit www.cleverpresentations.com for more presentations on marketing, strategy and case solution Please Visit http://www.cleverpresentations.com

Slide 3: Product Life Cycle Progresses of a product through a sequence of  stages from introduction to growth, maturity, and decline. Linked with changes in the marketing situation,  thus impacting the marketing strategy and the marketing mix. Please Visit http://www.cleverpresentations.com

Slide 4: Product Life Cycle Growth Maturity Introduction Decline Please Visit http://www.cleverpresentations.com

Slide 5: Product Life Cycle Introduction Stage  Building product awareness and develop a market for the product.  Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained.  Pricing Penetration pricing to build market share rapidly, or skimming pricing to recover development costs.  Distribution selective channel until consumers show acceptance of the product.  Promotion Marketing communication to build product awareness; product knowledge sometimes market education. Please Visit http://www.cleverpresentations.com

Slide 6: Product Life Cycle Growth Stage  Increase market share  Product: Maintain the quality of product and additional features and support services may be added.  Pricing: Penetration pricing.  Distribution: Add some channel as increasing of demand.  Promotion: Designed at a broader audience. Please Visit http://www.cleverpresentations.com

Slide 7: Product Life Cycle Maturity Stage  High voltage competition; competitors come with similar products  Product: Improve the content to distinguish with competitors.  Pricing: maintain or lower.  Distribution: Incentive may be offered to maintain availability and visibility.  Promotion: Communicate product differentiation; benefit and advantages. Please Visit http://www.cleverpresentations.com

Slide 8: Product Life Cycle Decline Stage  Sales decline, limited existence in the market Recovery Strategy ! Please Visit http://www.cleverpresentations.com

Slide 9: Recovery Strategy Brand Refreshment  Market Expansion / diversification  Market Penetration  Please Visit http://www.cleverpresentations.com

Slide 10: Brand Refreshment  Process of a product or service to changes in this case to making “fresh” the concept of content and context in order to awake in saturated market.  New packaging  New packaging will attract non base customer and at the same time keep current customer, it is part of company responsible to always being innovative in order to satisfy the customer.  New item variation or additional features  In order to give more choices for the customer and suitable the customer preference.  Communicate, public announce, new promotion concept  “good content without good context is impossible”  After all, the next task is communicate the brand refreshment concept to the customer effectively. Please Visit http://www.cleverpresentations.com

Slide 11: Market Expansion  Concentric Diversification Strategy  The strategy that include internal development of new products or markets, acquisition of a firm, alliance with a complementary company, and licensing of new technologies in order to keep the company’s exist.  Related product – market expansion.  Horizontal Diversification Strategy  The company adds new products or services that are technologically or commercially unrelated to current product.  New product proposed to support the current product. Please Visit http://www.cleverpresentations.com

Slide 12: Market Penetration  The strategy to gain competitor’s customer, convincing current customer and attract new potential market. To serve a new potential  Increasing production capacity market. Ex: Sumatra Island Build new factory  Increasing advertising to penetrate the market Please Visit http://www.cleverpresentations.com

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