Introduction to The Strategic Management

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Levels and Types of Strategy Small Business The owner will perform the role of the chief executive and will be responsible for the various facets of the strategic management process. Business Grows The strategic management role will be assigned to a number of managers at different levels.

Small Business

The owner will perform the role of the chief executive and will be responsible for the various facets of the strategic management process.

Business Grows

The strategic management role will be assigned to a number of managers at different levels.

Large Organization Top managers assume responsibility for the entire process with middle management concerned with the implementation of programmers to successfully achieve the strategy objectives. Multi-Divisional Business It is possible to identity three levels of strategy: corporate strategy, business strategy and functional strategy.  Figure 1. Levels and Types of Strategy

Large Organization

Top managers assume responsibility for the entire process with middle management concerned with the implementation of programmers to successfully achieve the strategy objectives.

Multi-Divisional Business

It is possible to identity three levels of strategy: corporate strategy, business strategy and functional strategy.  Figure 1.

Production R&D Finance Marketing Personnel Distribution Figure 1: The Levels of Strategy Corporate Headquarters SBU 1 SBU 2 SBU 3 Corporate Strategy Business Strategy Functional Strategy Corporate top management SBU top management Functional management

Corporate Strategy Consider the organization as a whole and identifies the most favorable portfolio of businesses for the firm to be engaged in. Concern with the identification of objectives for the organization and the best way that these may be achieved in terms of the strategic orientation of the company.

Consider the organization as a whole and identifies the most favorable portfolio of businesses for the firm to be engaged in.

Concern with the identification of objectives for the organization and the best way that these may be achieved in terms of the strategic orientation of the company.

Focuses on how to compete in a given business, determines the competitive approach of companies which have a single product or the strategies for each strategic business unit of a multi-product organization. Business Strategy

Focuses on how to compete in a given business, determines the competitive approach of companies which have a single product or the strategies for each strategic business unit of a multi-product organization.

The main aim of functional strategy is to obtain the maximum productivity from resources. Concern with process of implementing business strategies. Functional Strategy

The main aim of functional strategy is to obtain the maximum productivity from resources.

Concern with process of implementing business strategies.

Setting Objective Objectives are the long term that an organization seek to achieve in pursuing its basic mission.

Objectives are the long term that an organization seek to achieve in pursuing its basic mission.

A common view is that objectives should be: Measurable: so it will be possible to know whether or not the organization has achieved the objective. Communicable: so all concerned know what they are. Realistic: in terms of what the environment Setting Objective

A common view is that objectives should be:

Measurable: so it will be possible to know whether or not the organization has achieved the objective.

Communicable: so all concerned know what they are.

Realistic: in terms of what the environment

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