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InterContinental Beijing Financial Street - Public Relations - Media Coverage 2008

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    InterContinental Beijing Financial Street - Public Relations - Media Coverage 2008 - Presentation Transcript

    1. Publicity Coverage - 2008 TV 3% Website 8% Magazine 89% TV Website Newspaper Magazine
    2. January 2008
    3. Beijing Talk - January 2007 Circulation: 60,000 Category: Tabloid Value: RMB 1,000
    4. 1/3 Lifestyle Circulation: 30,000 Category: Magazine Value: RMB 20,000
    5. Beijing This Month - January 2008 Circulation: 40,000 Category: Magazine Value: RMB 2,000
    6. Beijing Tokotoko - January 2008 Circulation: 40,000 Category: Magazine Value: RMB 3,000
    7. Betty’s Kitchen January 2008 Circulation: 80,000 Category: Magazine Value: RMB 60,000
    8. China International Business - Jan 2008 Circulation: 50,000 Category: Magazine Value: RMB 2,000
    9. City Weekend - Dec 27 - Jan 9, 2008 Circulation: 90,000 Category: Magazine Value: RMB 2,000
    10. City Weekend - Jan 10 - 23, 2008 Circulation: 90,000 Category: Magazine Value: RMB 3,000
    11. City Weekend - Jan 24 - Feb 13, 2008 Circulation: 90,000 Category: Magazine Value: RMB 10,000
    12. ChinaDaily.com - January 2008 Circulation: Category: Website Value: RMB 50,000
    13. Concierge - January 2008 Circulation: 40,000 Category: Magazine Value: RMB 2,000
    14. Condé Nast Traveler - January 2008 Circulation: 300,000 (Global) Category: Magazine Value: RMB 10,000
    15. Destinations - January 2008 Circulation: 60,000 Category: Magazine Value: RMB 62,000
    16. Destinations - January 2008 Circulation: Category: Website Value: RMB 5,000
    17. Fashion Weekly - Jan 31, 2008 Circulation: 80,000 Category: Tabloid Value: RMB 5,000
    18. Grand Hotels - January 2008 Circulation: 30,000 Category: Magazine Value: RMB 2,000
    19. Goo Trip - January 25, 2008 Circulation: 60,000 Category: Magazine Value: RMB 10,000
    20. Inspire Travel - Jan/Feb 2008 (1) Circulation: 8,000 (APAC) Category: Magazine Value: RMB 20,000
    21. Inspire Travel - Jan/Feb 2008 (2) Circulation: 8,000 (APAC) Category: Magazine Value: RMB 100,000
    22. Life Express - January 2008 (1) Circulation: 150,000 (China) Category: Magazine Value: RMB 200,000
    23. Life Express - January 2008 (2)
    24. Metrozine - January 2008 Circulation: 60,000 Category: Magazine Value: RMB 5,000
    25. MICE Travel - January 2008 Circulation: 88,000 Category: Magazine Value: RMB 5,000
    26. That’s Beijing - January 2008 Circulation: 44,000 Category: Magazine Value: RMB 2,000
    27. Urbane - January 2008 Circulation: 30,000 Category: Magazine Value: RMB 5,000
    28. Vino Vogue - January 2008 Circulation: 80,000 Category: Magazine Value: RMB 2,000
    29. Vino Vogue - January 2008 Circulation: 80,000 Category: Magazine Value: RMB 200,000
    30. Vino Vogue - January 2008
    31. Vino Vogue - January 2008
    32. February 2008
    33. Circulation: 60,000 Asia Weekly - Feb 18 - 24, 2008 (Free Ad.) Category: Magazine Value: RMB 100,000
    34. Beijing Talk - February 2008 Circulation: 60,000 Category: Tabloid Value: RMB 1,000
    35. Beijing This Month - February 2008 Circulation: 40,000 Category: Magazine Value: RMB 4,000
    36. Betty’s Kitchen February 2008 Circulation: 80,000 Category: Magazine Value: RMB 60,000
    37. ChinaDaily.com - February 2008 Circulation: Category: Website Value: RMB 50,000
    38. City Weekend - Feb 14 - 27, 2008 Circulation: 90,000 Category: Magazine Value: RMB 7,000
    39. Comfort - February 2008 Circulation: 80,000 Category: Magazine Value: RMB 10,000
    40. Grand Hotels - February 2008 Circulation: 30,000 Category: Magazine Value: RMB 4,000
    41. Goo Trip February 25, 2008 Circulation: 20,000 Category: Magazine Value: RMB 60,000
    42. Life Express - February 2008 Circulation: 150,000 (China) Category: Magazine Value: RMB 100,000
    43. LUXURY February 2008 Circulation: 80,000 Category: Magazine Value: RMB 80,000
    44. Metropolis - February 2008 Circulation: 30,000 Category: Magazine Value: RMB 2,000
    45. Miss Club - February 2008 (free ad.) Circulation: 460,000 Category: Magazine Value: RMB 100,000
    46. SOHU.com - February 21, 2008 Circulation: Category: Website Value: RMB 10,000
    47. SOHU.com - February 21, 2008
    48. SOHU.com - February 21, 2008
    49. TAXI - February 2008 Circulation: 44,000 Category: Magazine Value: RMB 26,000
    50. TAXI - February 2008
    51. That’s Beijing - February 2008 Circulation: 44,000 Category: Magazine Value: RMB 26,000
    52. TimeOut Beijing CN - February 2008 Circulation: 80,000 Category: Magazine Value: RMB 52,000
    53. TimeOut Beijing EN - February 2008 Circulation: 60,000 Category: Magazine Value: RMB 2,000
    54. Trends Esquire - February 2008 Circulation: 300,000 Category: Magazine Value: RMB 100,000
    55. Trends Food & Wine February 2008 Circulation: 300,000 Category: Magazine Value: RMB 80,000
    56. Urbane - February 2008 Circulation: 60,000 Category: Magazine Value: RMB 15,000
    57. Vino Vogue - February 2008 Circulation: 80,000 Category: Magazine Value: RMB 2,000
    58. Whenever Beijing - February 2008 Circulation: 80,000 Category: Magazine Value: RMB 2,000
    59. World Traveller - February 2008 Circulation: 300,000 Category: Magazine Value: RMB 20,000
    60. March 2008
    61. Agenda - March 27 - April 9, 2008 Circulation: Category: Guidebook Value: RMB 2,000
    62. Beijing Talk - March 2008 Circulation: 60,000 Category: Tabloid Value: RMB 5,000
    63. Beijing This Month - March 2008 Circulation: 40,000 Category: Magazine Value: RMB 2,000
    64. Betty’s Kitchen March 2008 Circulation: 80,000 Category: Magazine Value: RMB 60,000
    65. ChinaDaily.com - March 2008 Circulation: Category: Website Value: 10,000
    66. City Weekend - Feb 28 - Mar 12, 2008 Circulation: 90,000 Category: Magazine Value: 10,000
    67. City Weekend - Mar 13 - 26, 2008 Circulation: 90,000 Category: Magazine Value: 10,000
    68. City Weekend - eNewsletter for 7 days Circulation: 20,000 Category: Website Value: 2,000
    69. Comfort - March 2008 Circulation: 60,000 Category: Magazine Value: 10,000
    70. Destinations - March 2008 Circulation: 60,000 Category: Magazine Value: 10,000
    71. Lapita Premium - March 2008 Circulation: 120,000 Category: Magazine Value: RMB 200,000
    72. LOHAS - March 2008 Circulation: 80,000 Category: Magazine Value: 15,000
    73. MICE Travel March 2008 Circulation: 80,000 Category: Magazine Value: 50,000
    74. MSNBC.com (1) Circulation: Category: Website Value: 50,000
    75. MSNBC.com (2) Circulation: Category: Website Value: 50,000
    76. Noblesse - March 2008 Circulation: 300,000 Category: Magazine Value: 20,000
    77. That’s Beijing - March 2008 Circulation: 44,000 Category: Magazine Value: RMB 6,000
    78. TimeOut Beijing EN - March 2008 Circulation: 44,000 Category: Magazine Value: 6,000
    79. Trends Esquire - March 2008 Circulation: 200,000 Category: Magazine Value: 10,000
    80. Trends Food & Wine - March 2008 Circulation: 300,000 Category: Magazine Value: RMB 200,000
    81. Trends Food & Wine - March 2008
    82. Trends Food & Wine - March 2008
    83. Vino Vogue - March 2008 Circulation: 80,000 Category: Magazine Value: 200,000
    84. Vino Vogue - March 2008
    85. Vino Vogue - March 2008 Circulation: 80,000 Category: Magazine Value: 5,000
    86. Whenever Beijing - March 2008 Circulation: 60,000 Category: Magazine Value: RMB 5,000
    87. April 2008
    88. Betty’s Kitchen April 2008 Circulation: 80,000 Category: Magazine Value: RMB 60,000
    89. Beijing Talk - April 2008 Circulation: 60,000 Category: Tabloid Value: RMB 8,000
    90. Beijing This Month - April 2008 Circulation: 50,000 Category: Magazine Value: RMB 8,000
    91. Beijing Tokotoko April 2008 Circulation: 50,000 Category: Magazine Value: 10,000
    92. Business Week China April 2008 Circulation: 200,000 Category: Magazine Value: 100,000
    93. City Weekend - Mar 27 - Apr 9, 2008 Circulation: 90,000 Category: Magazine Value: RMB 15,000
    94. City Weekend - eNewsletter for 7 days Circulation: 20,000 Category: Website Value: 2,000
    95. Concierge (Japanese) - April 2008 Circulation: 60,000 Category: Magazine Value: 10,000
    96. Fashion Weekly - April 2008 Circulation: 60,000 Category: Tabloid Value: 10,000
    97. Grand Hotels - April 2008 Circulation: 30,000 Category: Magazine Value: RMB 6,000
    98. Life Express - April 2008 Circulation: 150,000 Category: Magazine Value: 10,000
    99. Miss Club April 2008 Circulation: 460,000 Category: Magazine Value: 15,000
    100. Noblesse - April 2008 Circulation: 300,000 Category: Magazine Value: 20,000
    101. InStyle - April 3, 2008 Circulation: 60,000 Category: Tabloid Value: 5,000
    102. InStyle - April 17, 2008 Circulation: 60,000 Category: Tabloid Value: 5,000
    103. Spa & Fitness March - April 2008 Circulation: 20,000 Category: Magazine Value: 30,000
    104. That’s Beijing - April 2008 Circulation: 44,000 Category: Magazine Value: 12,000
    105. That’s Beijing April 2008 Circulation: 44,000 Category: Magazine Value: 26,000
    106. Trends Food & Wine - April 2008 Circulation: 300,000 Category: Magazine Value: 20,000
    107. One Third - April 2008 Circulation: 30,000 Category: Magazine Value: 80,000
    108. voyage.com - 1 Circulation: Category: Website Value: 10,000
    109. voyage.com - 1 Circulation: Category: Website Value: 10,000
    110. voyage.com - 1 Circulation: Category: Website Value: 10,000
    111. voyage.com - 2 Circulation: Category: Website Value: 10,000
    112. voyage.com - 2 Circulation: Category: Website Value: 10,000
    113. Morning Beijing (Korea) - April 2008 Circulation: 30,000 Category: Magazine Value: 8,000
    114. Vino Vogue - April 2008 Circulation: 80,000 Category: Magazine Value: RMB 3,000
    115. Whenever Beijing (Jpn) - April 2008 Circulation: 60,000 Category: Magazine Value: 5,000
    116. ZEXY Wedding - April 2008 Circulation: 60,000 Category: Magazine Value: RMB 200,000
    117. ZEXY - April 2008 Circulation: 60,000 Category: Magazine Value: RMB 200,000
    118. - April 3, 2008 Circulation: 50,000 Category: Tabloid Value: 5,000
    119. May 2008
    120. Beijing Business Today - May 2008 Circulation: 50,000 Category: Magazine Value: RMB 8,000
    121. Beijing Business Today - May 2008 Circulation: 50,000 Category: Magazine Value: RMB 8,000
    122. Beijing Talk - May 2008 Circulation: 60,000 Category: Tabloid Value: RMB 8,000
    123. Betty’s Kitchen May 2008 Circulation: 80,000 Category: Magazine Value: RMB 60,000
    124. Business Culture - May 2008 Circulation: Category: Tabloid Value: RMB
    125. Blog - May 2008 Circulation: Category: Website Value:
    126. China CSR.com Circulation: Category: Website Value:
    127. ChinaDaily.com - May 2008 Circulation: Category: Website Value: RMB 10,000
    128. China Food (1) - May 2008 Circulation: Category: Magazine Value:
    129. China Food (2) - May 2008
    130. China Hospitality News - May, 2008 Circulation: Category: Tabloid Value: RMB
    131. City Weekend - Apr 24 - May 7, 2008 Circulation: 90,000 Category: Magazine Value: RMB 8,000
    132. City Weekend - May 8 - 21, 2008 Circulation: 90,000 Category: Magazine Value: RMB
    133. City Weekend - May 8 - 21, 2008 Circulation: 90,000 Category: Magazine Value: RMB
    134. Destinations - May 2008 Circulation: 60,000 Category: Magazine Value: RMB
    135. Education Blog Circulation: Category: Website Value:
    136. eNews Hotel - May 2008 Circulation: Category: Website Value:
    137. eNews Hotel - May 2008 Circulation: Category: Website Value:
    138. Ever Green - May 2008 Circulation: Category: Magazine Value: RMB
    139. Fashion Weekly - May 2008 Circulation: 60,000 Category: Tabloid Value: RMB 20,000
    140. His Life - May 2008 Circulation: Category: Magazine Value: RMB
    141. LifeStyle - May 2008 Circulation: 60,000 Category: Magazine Value: RMB 50,000
    142. LifeStyle (2) - May 2008 Circulation: 60,000 Category: Magazine Value: RMB 50,000
    143. LUXURY - May 2008 Circulation: Category: Magazine Value:
    144. InStyle - May 1, 2008 Circulation: 60,000 Category: Tabloid Value: 5,000
    145. InStyle - May 15, 2008 Circulation: 60,000 Category: Tabloid Value: 5,000
    146. Sports.Sina.com - May 2008 Circulation: Category: Website Value:
    147. Sino Windows - May 2008 Circulation: Category: Website Value: RMB
    148. Sino Windows - May 2008 Circulation: Category: Website Value: RMB
    149. TAXI - May 2008 Circulation: Category: Magazine Value: RMB
    150. That’s Beijing - May 2008 Circulation: 44,000 Category: Magazine Value: 12,000
    151. Thai Airways.com Circulation: Category: Website Value:
    152. The Asset May 2008 Circulation: 20,000 Category: Magazine Value: RMB 50,000
    153. TimeOut Beijing CN - May 2008 Circulation: 80,000 Category: Magazine Value: RMB
    154. travel.sohu.com - 1 Circulation: Category: Website Value: 10,000
    155. travel.sohu.com - 2 Circulation: Category: Website Value: 10,000
    156. Trends Food & Wine - May 2008 Circulation: 300,000 Category: Magazine Value: 20,000
    157. TimeOut Beijing EN - May 2008 Circulation: 44,000 Category: Magazine Value: 6,000
    158. Travel&Leisure.com - May 2008 Circulation: Category: Website Value: RMB 10,000
    159. One Third May 2008 Circulation: 30,000 Category: Magazine Value: 40,000
    160. voyage.com - 1 Circulation: Category: Website Value: 10,000
    161. voyage.com - 2 Circulation: Category: Website Value: 10,000
    162. voyage.com - 3 Circulation: Category: Website Value: 10,000
    163. June 2008
    164. Agenda - June 2008 Circulation: 50,000 Category: Magazine Value: RMB 8,000
    165. Beijing This Month - June 2008 Circulation: 50,000 Category: Magazine Value: RMB 8,000
    166. Beijing Review - June 2008 Circulation: 80,000 Category: Magazine Value:
    167. China Pictorial - June 2008 Circulation: 60,000 Category: Magazine Value:
    168. City Weekend - June 5 - 18, 2008 Circulation: 90,000 Category: Magazine Value: RMB 8,000
    169. June 2008 - LEISURE Circulation: Category: Magazine Value: RMB
    170. June 2008 - LEISURE Circulation: Category: Magazine Value: RMB
    171. June 2008 - Men’s Uno Circulation: 200,000 Category: Magazine Value: RMB
    172. June 2008 - Men’s Uno Circulation: 200,000 Category: Magazine Value: RMB
    173. Metrozine - June 2008 Circulation: 50,000 Category: Magazine Value:
    174. That’s Beijing - June 2008 Circulation: 44,000 Category: Magazine Value:
    175. TimeOut Beijing CN - June 2008 Circulation: 80,000 Category: Magazine Value:
    176. Trends Food & Wine - June 2008 Circulation: 300,000 Category: Magazine Value:
    177. Smarttravelasia.com Circulation: Category: Website Value:
    178. Trends Food & Wine - June 2008 Circulation: 300,000 Category: Magazine Value:
    179. voyage.com Circulation: Category: Website Value:
    180. voyage.com Circulation: Category: Website Value:
    181. bbtnews.com.cn Circulation: Category: Website Value:
    182. news.ifeng.com Circulation: Category: Website Value:
    183. jjxww.com Circulation: Category: Website Value:
    184. news.financeun.com Circulation: Category: Website Value:
    185. news.sina.com.cn Circulation: Category: Website Value:
    186. ycwb.com Circulation: Category: Website Value:
    187. news2.yztoday.com Circulation: Category: Website Value:
    188. news.66wz.com Circulation: Category: Website Value:
    189. lanews.com.cn Circulation: Category: Website Value:
    190. taiwan.huanqiu.com Circulation: Category: Website Value:
    191. xbsb.com.cn Circulation: Category: Website Value:
    192. hinews.cn Circulation: Category: Website Value:
    193. news.163.com Circulation: Category: Website Value:
    194. news.21cn.com Circulation: Category: Website Value:
    195. nanfangdaily.com.cn Circulation: Category: Website Value:
    196. xinmin.cn Circulation: Category: Website Value:
    197. news3.yztoday.com Circulation: Category: Website Value:
    198. news.xhby.net Circulation: Category: Website Value:
    199. news.beelink.com.cn Circulation: Category: Website Value:
    200. china.huanqiu.com Circulation: Category: Website Value:
    201. news.china.com.cn Circulation: Category: Website Value:
    202. news.sina.com.cn Circulation: Category: Website Value:
    203. chinanews.com.cn Circulation: Category: Website Value:
    204. eeo.com.cn Circulation: Category: Website Value:
    205. jfdaily.com Circulation: Category: Website Value:
    206. jfdaily.com Circulation: Category: Website Value:
    207. news.dnkb.com.cn Circulation: Category: Website Value:
    208. realtime.zaobao.com Circulation: Category: Website Value:
    209. news.xinmin.cn Circulation: Category: Website Value:
    210. zs.news.cn Circulation: Category: Website Value:
    211. news365.com.cn Circulation: Category: Website Value:
    212. 21cbh.com Circulation: Category: Website Value:
    213. ycwb.com Circulation: Category: Website Value:
    214. nanfangdaily.com.cn Circulation: Category: Website Value:
    215. news.cqnews.net Circulation: Category: Website Value:
    216. news.cctv.com Circulation: Category: Website Value:
    217. sohu.com Circulation: Category: Website Value:
    218. news.sina.com.cn Circulation: Category: Website Value:
    219. news.stockstar.com Circulation: Category: Website Value:
    220. njnews.cn Circulation: Category: Website Value:
    221. news.hexun.com Circulation: Category: Website Value:
    222. news.southcn.com Circulation: Category: Website Value:
    223. epaper.ndaily.com Circulation: Category: Website Value:
    224. china.zjol.com.cn Circulation: Category: Website Value:
    225. news.xinhuanet.com Circulation: Category: Website Value:
    226. sina.com.cn Circulation: Category: Website Value:
    227. CCTV Circulation: Category: TV Value:
    228. Watch East Circulation: Category: TV Value:
    229. Phoenix TV Circulation: Category: TV Value:
    230. news.sina.com.cn Circulation: Category: Website Value:
    231. news.sina.com.cn Circulation: Category: Website Value:

    + Adhi GoenAdhi Goen, 6 months ago

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