Enchanté barcamp brussels 2007.

a hero doesn’t hide barcamp 5th of May 2007

1. What have we been doing?

the Bloggers aka our Heroes 160 blogs bidirectional contact

the campaigns 13 campaigns in 2007 so far on 84 different publications

the audience 84 blogs - 1 month 131 253 contacts 261 319 contacts 1.585.236 impr 1.585.236 impr iCAM the CIM way inSites Certiﬁed Audience Measurement based on a monthly expiring cookie

format 160*150px + extendable

$$$ min 25 euros/week # clicks # impressions

lowagie.com Google Amazon Manning Enchanté Total

we are on a mission

spreading the love (and the badges) duval guillaume mortierbrigade emakina ogilvy fastbridge space i-merge these days jobat tmp adcomms mccann erickson universal media microsoft representing a couple of brands

1. What have we been doing? 2. What are we thinking?

technical developments vs commercial developments technical developments keep it simple! commercial developments listen to our Heroes

stress the importance of our Heroes blogger decides let blogger manage their tags support our Heroes promote our Heroes (syndicating?)

Hero recruitment expanding borders exchanging impressions f.e. an actual campaign 52% Belgium, 30% Netherlands, 18% USA - France - UK - Germany

new formats max. 160*600 px (skyscraper) 160*150 top view and second view text ads top view and second view

new formats

new formats direct advertising via online shop?

$$$ pricing system? (you will never earn less!) CPM?

1. What have we been doing? 2. What are we thinking? 3. Online Interface?

online interface 3 purposes allow our Heroes to manage their tags, reports and payments allow new Heroes to apply for membership allow us to present our Heroes to possible advertisers

Homepage

Focus on Heroes INCREASE TRUST using existing info technorati flickr last.fm delicious google pagerank ...

Leagues Animals Home & Garden Arts & Humanities Local arts & photography Marketing design Movies personal News Beauty & Health Society Business blogosphere Finance politics Food & Drinks community Games Technology Entertainment Travel humor Tabloid music books

n Dashboard o o s g in m o c

Manage your tags refuse campaigns manage affiliate programs promote your BBQ

Manage your payments history of payment earnings since last payment

Manage your reports number of impressions number of clicks campaign history visitors location

Enchanté barcamp brussels 2007.

by adhese on May 05, 2007

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Enchanté barcamp brussels 2007. — Presentation Transcript