a hero doesn’t hide
barcamp 5th of May 2007

1. What have we been doing?

the Bloggers aka our Heroes
160 blogs
bidirectional contact

the campaigns
13 campaigns in 2007 so far
on 84 different publications

the audience
84 blogs - 1 month
131 253 contacts 261 319 contacts
1.585.236 impr 1.585.236 impr
iCAM
the CIM way
inSites Certified Audience Measurement
based on a monthly expiring cookie

format
160*150px
+ extendable

$$$
min 25 euros/week
# clicks # impressions

lowagie.com
Google
Amazon
Manning
Enchanté
Total

we are on a mission

spreading the love (and the badges)
duval guillaume mortierbrigade
emakina ogilvy
fastbridge space
i-merge these days
jobat tmp adcomms
mccann erickson universal media
microsoft
representing a couple of brands

1. What have we been doing?
2. What are we thinking?

technical developments vs commercial developments
technical developments
keep it simple!
commercial developments
listen to our Heroes

stress the importance of our Heroes
blogger decides
let blogger manage their tags
support our Heroes
promote our Heroes (syndicating?)

Hero recruitment
expanding borders
exchanging impressions
f.e. an actual campaign
52% Belgium, 30% Netherlands, 18% USA - France - UK - Germany

new formats
max. 160*600 px (skyscraper)
160*150 top view and second view
text ads top view and second view

new formats

new formats
direct advertising via online shop?

$$$
pricing system?
(you will never earn less!)
CPM?

1. What have we been doing?
2. What are we thinking?
3. Online Interface?

online interface
3 purposes
allow our Heroes to manage their tags,
reports and payments
allow new Heroes to apply for membership
allow us to present our Heroes to possible
advertisers

Homepage

Focus on Heroes
INCREASE TRUST
using existing info
technorati
flickr
last.fm
delicious
google pagerank
...

Leagues
Animals Home & Garden
Arts & Humanities Local
arts & photography Marketing
design Movies
personal News
Beauty & Health Society
Business blogosphere
Finance politics
Food & Drinks community
Games Technology
Entertainment Travel
humor Tabloid
music
books

n Dashboard
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g
in
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Manage your tags
refuse campaigns
manage affiliate programs
promote your BBQ

Manage your payments
history of payment
earnings since last payment

Manage your reports
number of impressions
number of clicks
campaign history
visitors location