Takeda

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  • Thank you for being here. Team introduction.Today we are here to propose a new social enterprise idea for Cambodia, with a mission to deliver fashion and comfort for all women across the world. Menstruation is a challenge to all women regardless of income or nationality. To be able to conduct normal daily activities during menstruation, such as sitting on a chair at school, women need to use disposable pads, tampons, cloth, or some other materials to absorb the menstrual blood flowsDisposable pads made of plastic are one of the most commonly used product for this purpose, especially in developed countries. This solution, which
  • Takeda

    1. 1. } Youth and Social Business: Social business planning in developing countries Youth and Social Business: Social business planning in developing countries Q&A Session Reports & Achieve ments 2 Reports & Achieve ments 2 Reports & Achieve ments 2UnusedSection Unused SectionSpace 2 Space 1
    2. 2. Sahakareas CEDAC (有機米・天然はちみつ事業)。
    3. 3. Frangipani Villa Hotel(カンボジアでのブティックホテルの展開)
    4. 4. KIRA☆KIRA Reusable Pads ~Fashion and Comfort for All Women~
    5. 5. Social & Environmental Impacts
    6. 6. Did You Know ????? 10,000 -15,000tampons, pads and applicators in awomans lifetime
    7. 7. Business ModelInputs/ raw International Market materials ($10-$12) Universities, Website: FB, Revenue Pads Youtube reinvestsProduction Safety House NGOs Network Domestic Market Employment Opportunities
    8. 8. Channels for International Customers
    9. 9. Channels for Cambodian Customers
    10. 10. Cambodian Market Research YES Because…. - Save money - soft & comfortable 5 - Saving environment and resources - Can be used multiple timesNO Because…. - No negative- outdated health impacts- Lazy to wash - Want to compare- Never used it the new product so don’t want to try
    11. 11. Challenges
    12. 12. #1:difficult to establish distribution networks in rural areas 【Distribution / Sell】
    13. 13. #2:difficulty of making profit because of high price sensitivity $$ Cambodian women spend on sanitary pads less than $0.5 $0.5-2 $2-5 more than $5
    14. 14. Comparison on CostsDisposable PadsInternational Case Cambodian Case• For 1 month - $7 $1 less than $0.5• For 1 Year - $84 $12 $0.5-2• For 5 Years - $420 $60 $2-5 more than $5Reusable Pads• Assume that you have 3 reusable pads which can be used up to five years… International Case Cambodian Case$10 per pad – $30 for three pads $3 per pad- $9 for 3 pads – For 5 years – $30 $9 We can save $390 We can save $51
    15. 15. #2:difficulty of making profit because of high price sensitivity
    16. 16. Pilot Phase Proposal • Targets – Pilot Sales to 5 partner NGO’s in Cambodia (100 pads per NGO, $3 each  $1500 revenue) and – Pilot Sales to individual customers in Japan and US (100 pads per each country, $10 each  $2000 revenue)Activities Cost (USD)Product Design & Testing 500Training of Employees 1000Preparing Educational Materials 500Production of 700 pads - sewing machine (used) 1000 - Material 500 - Employment ($0.5/hr, 3pads/hr) 120 - international shipment 200 TOTAL: $3320
    17. 17. Thank You!!

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