#Instajoycoke

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#Instajoycoke

  1. 1. #instajoycokeCreatives: Ellen van de Vusse & Adham HussainWith the success of the ‘Share a coke’ and ‘Song’ campaigns we have developed anexciting concept that is interactive both online and offline for consumers.#instajoycoke uses the social media app Instagram to get users capturing a momentwhere they are enjoying a Coca-Cola and posting or sharing the picture with the hashtag #instajoycokeThrough this we will select images to be streamed to digital billboards, throughout majorcities, so that consumers can see themselves on the billboard and get their 15 seconds offame. Consumers will need to add their location to their image on Instagram to determinewhich billboard it will go to in which city. The images from the billboards will also be availableon social media pages like Facebook and Twitter.

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