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Social Listening Strategy from ADG
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Social Listening Strategy from ADG

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This broadly talks of Tools and benchmarking on social listening strategy for your enterprise.

This broadly talks of Tools and benchmarking on social listening strategy for your enterprise.

For more information you may write to us at adgonlinesolutions@gmail.com

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Social Listening Strategy from ADG Social Listening Strategy from ADG Presentation Transcript

  • Social Media listening Twitter Overhaul LinkedIn Reorientation
  • Organization focus and the Social Marketing Maturity Lifecycle.
  • How can social listening work as a tool towards building communities and engaging with them
  • What impacts social listening ? Social Social Program ProgramDevelopment Integration (strategy) (operations) Social Social Program ProgramManagement Measurement(execution) (analysis)
  • Why is social listening so important ?
  • How are the conversations powered?
  • We can reduce Risk of flare ups before Resources they become mainstream, identify prospects and poach unhappy competitors This proactive process customers.. involves seeking outDescription discussions online that In addition to a listening may result in identifying platform we could Resources flare-ups, or possible actively seek out prospect opportunities. Discussions and signal to internal teams. Alerting tools, and listening Platform are required.
  • Brands can now measure Impacts of real time satisfaction or frustration Impact during the actual phases of customer interaction. Then identify areas of Improvement during Customer lifecycle. In addition to customer Customer experience satisfaction scores, professionals will have organizations can to extend their scope toDescription Resources measure real-time the social web, using a sentiment as customers listening platform and interact. Radian 6, Social sentiment analysis. Mention and Insight platform like Backtype have focus Communispace and areas into this space. Passenger offer online focus groups solutions.
  • Modus Operandi : How do we do it ?
  • How active are people ?
  • So each activity will have a cumulative effect on brand engagement and success metrics. Interpretation/pattern recognition Brand & Conversation audit Tribe development React /Respond conversations Listen Understand Monitoring & measurement Audience segmentation Social Social object identification CRM? Influencer analysisCommunity management & moderation Online reputation management Social media newsrooms Engage Customer support Conversational campaigns Advocacy & influencer outreach/Online PR Applications, brand utility & platform development
  • Paid & FreeListening Tools.“What are people saying, who are theyAnd where are they saying it & why?”
  • UNDERSTANDING & SEGMENTATION MAPPING.Attitudes are more importantthan demographics.Audience Attitudes-Community relationships Brand Attitudes-Interests and attitudes -Positioning and messaging-Psychological outlook -Life fit and cultural outlook -Brand audience technographics
  • Listening & understandingGENERATES INSIGHTS Consumer Brand Culture Behaviour CommunicationTo drive engagement
  • What does listening comprise of ? Community. Utility. Media.
  • Social listening tools that we propose to use
  • Sample Program Management ActivityLISTEN PHASEoEstablish relevant brand terms and competitor information to analyse Brand share of voice,oSentiment and conversation arenas.oUsing SM2, Radians6 and additional free tools identify existing conversations themes Around client, competitors and partner activity, key opportunities and media targets.oAdditional desk based research. ENGAGE PHASEoDevelopment of engagement briefs, timing plans and budgets to support brand objectives and drive intent.oActivation of approved ideas and/or collaborative platforms using a staggered approach (in order of brand, product and /or tribe priorities )Test, Learn, Share, SCALE & REPEAT.oWork with selected partners to create content/build relationships, implement seeding approach and any paid for media.
  • Social listening tools that we propose to use
  • Gamification !
  • ROI and Deliverables
  • SAMPLE REPORT ON SOCIAL MEDIA AUDIT AND OPTIMIZATION
  • SAMPLE REPORT ON SOCIAL MEDIA AUDIT AND OPTIMIZATION
  • SAMPLEREPORT ONSOCIAL MEDIAAUDIT ANDOPTIMIZATION
  • What we are doing currently
  • Twitter –Tweet reach to count reach of tweetsTools we shalluse for metric Social mentionto track tracking mentions across social media Follower wonk to analyze the twitter followers
  • There are more though to ensure Social Listening?
  • Integrate Social media with Mobile
  • Linked in StrategyManage a Company Profile and scale the activitiesStrong Professional Network of employees, clients and prospective clientsCreate groups and engage TG in them-E.g. Technology Issues in BusinessIntegrate Linkedin with Twitter/ SlideShareEmployee Recruitment/ Employee Networking (Past/Present)Network with Industry Professionals, Experts and Competitors