“Winners of Aegis Graham Bell awards 2012for Social Media Innovation“"Nominated for Leaders of Tomorrow awardfrom India Ma...
Pioneer in Digital Media Marketing and Innovations.Core competency : Targeted Display ( Web and Mobile), Web Analytics,Soc...
ADG – A one stop shop on the entirespectrum of Internet Marketing.
Key USPsKey USPs1) Building Large Consumer Outreach2) Brand Listening Measurement and Monitoring3) Custom Web Applications...
We are a young and passionate teamof 50+ Professionals constantlybrewing new ideas and working withCreative Content
Our Esteemed Clientele
ADG BEST PRACTICESSummary By ADG
Brand Listening
SOCIAL MEDIA LISTENINGPROJECT FOR CISCO INDIACOMMUNITY ON SM PLATFORMS
Pictures andVideosPodcastsRatingWikipediaSocial BlogsSocialBookmarkingand BloggingSocial MediaListeningEcosystem
CISCO Contents Influence on Social Media
Twitter, Facebook,LinkedIn StatsSocialMediaDashboard forCisco India
APPLICATIONS, INNOVATIONS AND LEADGEN PROGRAMS ON SOCIAL MEDIAPLATFORMS
Belkin “I CAN” Campaign for Awareness Cycle
Belkin Technoract Connect :“Live” VirtualEventsSent messages andupdates to fanprofilesintermittentlyreaching out tomore th...
Belkin Social Media SuperstarBahadur Sherpa orBahadur Sherpa orBelkin’s socialBelkin’s social mascotmascotwas the first wa...
Social GamificationFirst ever Facebook Game basedFirst ever Facebook Game basedon Brand Productson Brand Products
LiveDigital TVCoverageandBroadcastOf offlineevents(CiscoTechWiseTVEvent)
SOCIAL MEDIA‘ STAY SAFE’CAMPAIGNFOR TREND MICROINDIA
CombiningDigital, Radio, Print andOn-Ground SurveysA 360 Degree Spectrum was buildover a period of yearWe provided the liv...
LEAD GENTHROUGHNOO FACECAMPAIGNhttp://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.htmlhttp://www.gadgetnext.co.in...
We introduced‘Web Guard’in the ‘Stay Safe’CampaignClassification 05/16/13 23Mascot creationfor the easycommunicationwith t...
LEAD GEN PROGRAM THROUGHAPPLICATION INTERFACE
Lead Generation through Sweespstakes and WildfireApplicationshttp://gadgetnext.co.in/video/cisco/cisco.htmlhttp://gadgetne...
RICH MEDIA ANDAPPLICATIONS THROUGHMOBILE MARKETING
Medium : MobileViral for Level 1 Engagement (18-25 yrs) :How we engaged and built recall amongst young buyers anddecision ...
QUICK GLIMPSE
TARGETED PLACEMENTSFOR DEMAND GENERATION
ADGs Pentagonal approach for Trend Micro CloudSolutions
ontent Generation :ADG’s Triangular approachforNEC Cloud Solutions
NECBloggingAccountonWebsiteUpdateCompany/BloggerInfoSign In Sign UpOne TouchInformationManual Promotionthrough BloggingCre...
TARGETED DISPLAYevery word counts…
Best Buyers and better Outreach200+ Leads and 0.3% CTRDisplay InnovationA dynamicCloud VideoWidgetPolls. Q/AsLeading lates...
Measuring and Effecting PerformanceBannerAdsLeads toResellersMedia types(s): What we did•Banner ads optimization•Content s...
Belkin Wireless Networking CampaignConsumer Outreach to 2Million2500 Leads
Bannerappeared assoon as websitegot loadedROI : Brand Recall and Lead Generation
MSLC ActivityMSLC ActivityMicrosoft entrusted us the Software learning cycle program wherein we wereNeeded to spread aware...
WEB ANALYTICS
AUGMENTED CAMPAIGN TRACKING MECHANISMCampaign OptimizationLead TrackingPerformance MonitoringBackend CodingCampaign M...
Remarketing Campaigns on SearchNetwork
SEM FRAMEWORKWe have done someBrilliant campaigns for someof our esteemed clients.A team of 8-10 SEM expertsis always on t...
Followed by Buzz, Engagement, Google was picked as a mediumto maximize ROIEngagement via Google AD WordsSpan1 MonthCreated...
VIRTUAL WALKINSAND 3D VIDEOS
ADG Case Study Deck
ADG Case Study Deck
ADG Case Study Deck
ADG Case Study Deck
ADG Case Study Deck
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ADG Case Study Deck

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Winners of Aegis Graham Bell awards 2012 for Social Media Innovation.

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ADG Case Study Deck

  1. 1. “Winners of Aegis Graham Bell awards 2012for Social Media Innovation“"Nominated for Leaders of Tomorrow awardfrom India Mart“ISO 9001 :2008 Certified Company
  2. 2. Pioneer in Digital Media Marketing and Innovations.Core competency : Targeted Display ( Web and Mobile), Web Analytics,Social Media Listening, ROI Led Campaigns, Demand Gen Programs,Mobile ( WAP, Applications and Rich Media) andDigital ContentClientele Genre : B2B and B2CADGs Motive: To improve your Business,whether it is Brand building or increasing salesGeographic Presence :HQ : DelhiBranch Offices: Chandigarh, MumbaiWHO ARE WE ?
  3. 3. ADG – A one stop shop on the entirespectrum of Internet Marketing.
  4. 4. Key USPsKey USPs1) Building Large Consumer Outreach2) Brand Listening Measurement and Monitoring3) Custom Web Applications4) Best Media Buyers ( Targeted)5) Virtual Events6) Creative Content and Demand Gen7) Web Analytics
  5. 5. We are a young and passionate teamof 50+ Professionals constantlybrewing new ideas and working withCreative Content
  6. 6. Our Esteemed Clientele
  7. 7. ADG BEST PRACTICESSummary By ADG
  8. 8. Brand Listening
  9. 9. SOCIAL MEDIA LISTENINGPROJECT FOR CISCO INDIACOMMUNITY ON SM PLATFORMS
  10. 10. Pictures andVideosPodcastsRatingWikipediaSocial BlogsSocialBookmarkingand BloggingSocial MediaListeningEcosystem
  11. 11. CISCO Contents Influence on Social Media
  12. 12. Twitter, Facebook,LinkedIn StatsSocialMediaDashboard forCisco India
  13. 13. APPLICATIONS, INNOVATIONS AND LEADGEN PROGRAMS ON SOCIAL MEDIAPLATFORMS
  14. 14. Belkin “I CAN” Campaign for Awareness Cycle
  15. 15. Belkin Technoract Connect :“Live” VirtualEventsSent messages andupdates to fanprofilesintermittentlyreaching out tomore than 20,000peopleSent messages andupdates to fanprofilesintermittentlyreaching out tomore than 20,000people
  16. 16. Belkin Social Media SuperstarBahadur Sherpa orBahadur Sherpa orBelkin’s socialBelkin’s social mascotmascotwas the first wave ofwas the first wave ofinnovation + creativity oninnovation + creativity onFacebook.Facebook.From going hospitals toFrom going hospitals towitnessing F1,witnessing F1,Sherpa has been theSherpa has been theBlue-eyed BoyBlue-eyed Boyof Belkin India and itsof Belkin India and itssocial networksocial network
  17. 17. Social GamificationFirst ever Facebook Game basedFirst ever Facebook Game basedon Brand Productson Brand Products
  18. 18. LiveDigital TVCoverageandBroadcastOf offlineevents(CiscoTechWiseTVEvent)
  19. 19. SOCIAL MEDIA‘ STAY SAFE’CAMPAIGNFOR TREND MICROINDIA
  20. 20. CombiningDigital, Radio, Print andOn-Ground SurveysA 360 Degree Spectrum was buildover a period of yearWe provided the live coverageof the Titanium 2011 launchevent through videos, Picturesand contests on Trend MicroIndia Facebook PageHall of FameNukkad Cycle CampaignCrack the code Contest
  21. 21. LEAD GENTHROUGHNOO FACECAMPAIGNhttp://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.htmlhttp://www.gadgetnext.co.in/Trendmicro/case
  22. 22. We introduced‘Web Guard’in the ‘Stay Safe’CampaignClassification 05/16/13 23Mascot creationfor the easycommunicationwith the userbase
  23. 23. LEAD GEN PROGRAM THROUGHAPPLICATION INTERFACE
  24. 24. Lead Generation through Sweespstakes and WildfireApplicationshttp://gadgetnext.co.in/video/cisco/cisco.htmlhttp://gadgetnext.co.in/video/cisco/cisco.htmlhttp://gadgetnext.co.in/video/cisco/cisco.html
  25. 25. RICH MEDIA ANDAPPLICATIONS THROUGHMOBILE MARKETING
  26. 26. Medium : MobileViral for Level 1 Engagement (18-25 yrs) :How we engaged and built recall amongst young buyers anddecision makers(creating a Mobile viral) for brands like Harman, Toshibaand Fitness WorldA) Social Media Viral : Engaged youngstersthrough regular promotion of schemes andSocial Media applicationsROI : Measure and quantify deliverablesB) Lead Generation Programs : WidgetBranding + WAP inventoryA bunch of widgets on Network sites strategicallychosen to effect the consumer behavior in adisguised way.ROI : Leads and Conversions. Clicks , impressionsC) SEM Marketing : Search engine marketing onto target Mobile users on Google/YahooROI : hit rate and leadsD) WAP Advertising : Display adverts onChosen platforms with High ImpactProperties Drive eyeballs an bring in constantmindshare
  27. 27. QUICK GLIMPSE
  28. 28. TARGETED PLACEMENTSFOR DEMAND GENERATION
  29. 29. ADGs Pentagonal approach for Trend Micro CloudSolutions
  30. 30. ontent Generation :ADG’s Triangular approachforNEC Cloud Solutions
  31. 31. NECBloggingAccountonWebsiteUpdateCompany/BloggerInfoSign In Sign UpOne TouchInformationManual Promotionthrough BloggingCreated Content forBlogs throughexpert writers onCloudPromotion on SocialNetworking andBookmarkingWe created a community forNEC Cloud Solutions through TargetedBlog posting and promotionThis helped to generate organic growth
  32. 32. TARGETED DISPLAYevery word counts…
  33. 33. Best Buyers and better Outreach200+ Leads and 0.3% CTRDisplay InnovationA dynamicCloud VideoWidgetPolls. Q/AsLeading latestupdatesCorporate FactSheetWhat intereststhe most!
  34. 34. Measuring and Effecting PerformanceBannerAdsLeads toResellersMedia types(s): What we did•Banner ads optimization•Content syndication and modulation•Interest generated by offline campaignsmanifests online campaigns•Include online (particularly Search) toolsto capture full value of offline activitiesResult(s):•Assessing proportionate CTRs and yields.Judging consumption patterns
  35. 35. Belkin Wireless Networking CampaignConsumer Outreach to 2Million2500 Leads
  36. 36. Bannerappeared assoon as websitegot loadedROI : Brand Recall and Lead Generation
  37. 37. MSLC ActivityMSLC ActivityMicrosoft entrusted us the Software learning cycle program wherein we wereNeeded to spread awareness on the usage of genuine software for Green TechWe created a Microsite and Promoted itthrough different web platforms . Also hosteda virtual event on Green Tech
  38. 38. WEB ANALYTICS
  39. 39. AUGMENTED CAMPAIGN TRACKING MECHANISMCampaign OptimizationLead TrackingPerformance MonitoringBackend CodingCampaign ModerationCampaign Track backThree Prime Campaign Monitoringtoola)ADGs In house tracking Mechanismb)Login Access from the publisherc)Zedo/ Double Click/ Omnituretrack module
  40. 40. Remarketing Campaigns on SearchNetwork
  41. 41. SEM FRAMEWORKWe have done someBrilliant campaigns for someof our esteemed clients.A team of 8-10 SEM expertsis always on the job.Quick glimpse of a fewcampaigns below
  42. 42. Followed by Buzz, Engagement, Google was picked as a mediumto maximize ROIEngagement via Google AD WordsSpan1 MonthCreated 6Ad group aspercategoryFW SEMCampaign
  43. 43. VIRTUAL WALKINSAND 3D VIDEOS

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