IBM SoftwareReadying your portals forsocial businessImprove business outcomes by adding social and real-timecollaboration to your portals
2 Readying your portals for social businessDealing creatively with complexity Enterprise users expect company intranet portals and webSocial networking, ubiquitous high-speed mobility and applications to allow them to collaborate socially and in realsmarter devices represent a change in the way consumers time, using the same, intuitive tools they use in their personaland workers use the Internet. They share ideas, opinions, lives. They also need ways to dynamically capture and reuserecommendations and insights to build and maintain trusted organizational knowledge so that valuable content is not leftrelationships in personal and professional networks that circle archived in emails once a project ends or an employee leaves.the globe. They want to break through silos, build their business net- works, and share ideas and best practices with one another in aCustomers expect to have customized shopping experiences, more natural way—a people-centric way.to conduct transactions anytime, anywhere, and to participatein the creation and evolution of products and services. To deliver exceptional web and work experiences, yourWorkers prefer to communicate primarily through social net- organization must integrate social and real-time collaborationworking channels and their devices of choice, not necessarily capabilities with intranet, extranet and Internet portals person-through what IT mandates. alized to ﬁt user roles, needs and preferences, plus synchronize them with business processes. Readying your business forEnterprises recognize that this shift has opened up new social collaboration and communication holds a potentiallyopportunities to become social businesses, where organiza- signiﬁcant payoff: your organization can deepen relationshipstions and their people thrive based on trusted relationships with customers, generate new ideas faster and enable a morewith customers, with associates and among employees. effective workforce. Ultimately, by delivering exceptionalForward-thinking organizations are forging ahead, employing online experiences with built-in social and real-time collabora-creative strategies and tactics while carefully experimenting tion capabilities, your organization can realize value throughwith innovative business models, processes and technologies. greater revenue, improved customer satisfaction and lowerTopping many leaders’ agendas is using emerging social and operational costs.mobile technologies to transform how people connect witheach other and with information, both inside and outside of Creating value through social portalsthe ﬁrewall.1 They know that becoming a social business is With an effective social business strategy that includes build-now a business imperative and that establishing trust is now a ing robust social and real-time collaboration capabilities intocompetitive advantage. portals, your organization can achieve the following:The social side of exceptional web ● Deepen relationshipsexperiences – Online communities and forums can engage customersToday’s web-savvy customers, employees and citizens expect on multiple topics.their online experiences to be nothing less than exceptional— – Product development teams can receive input from cus-in other words, engaging, personalized and empowering. tomers and associates.They increasingly ignore sites that push information toward – Citizens can provide critical feedback on governmentthem in favor of sites that ignite their interests through services.reviews, ratings and conversations. They are looking forexpertise and insight and want, in turn, to share their ownknowledge and opinions.
IBM Software 3● Generate ideas faster IBM Lotus Connections software – Employees, customers and suppliers can contribute ideas IBM Lotus® Connections software empowers business and insights in blogs and wikis. professionals to be more innovative through use of social col- – Expertise and information can be tagged for easy discov- laboration tools, including blogs, wikis, proﬁles, communities, ery and reuse. ﬁle and bookmark sharing, forums, activities and more. Your – Broad, supportive professional networks can be built. employees can develop, nurture and remain in contact with – Employees and suppliers can quickly connect and colleagues; respond quickly to business opportunities by call- communicate. ing upon the expertise in their network; and discuss and reﬁne● Enable a more effective workforce new creative ideas with communities of coworkers, associates – Employees can maintain dynamic personal proﬁles. and customers. – Virtual teams can operate seamlessly across time zones. – Organizational content can be managed securely, easily IBM Lotus Quickr software and efficiently. IBM Lotus Quickr® team collaboration software can help your users access and interact with the people, informationIBM social collaboration platform and and project materials they need to get work done. Lotus Quickr team spaces, content libraries, team discussion forums,portal solutions wikis and connectors make it easy to share documents andIBM delivers marketplace-leading software solutions to facili- information within a team. Also, Lotus Quickr software workstate your organization’s transformation to social business. with your enterprise content management system, as well as with Lotus Notes®, Lotus Connections, Lotus Sametime®,IBM WebSphere Portal software Lotus Symphony™, and Microsoft® and other third-partyIBM WebSphere® Portal software—a core component of productivity software.IBM Customer Experience Suite—can help you quicklybuild scalable portals with rich interfaces designed to make it IBM Lotus Sametime softwareeasier for users to access the tools, information, processes and IBM Lotus Sametime software provides integrated real-timecontacts they need. Plus, with its proven, extensible, stan- communications services—voice, data and video—that make itdards-based platform, combined with an underlying frame- easy for people to ﬁnd, reach and collaborate effectively withwork that provides common services, WebSphere Portal others. Its simple user experience—and the ability to invoke itsoftware enables you to quickly and easily reuse existing from wherever people work, including from portals and webweb-based and IT assets. applications—helps speed business processes, reduce travel and conferencing costs, and enable collaboration among dis- persed teams.