Readying your portals for Social Business


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Improve business outcomes by adding social and real-time collaboration to your portals.

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Readying your portals for Social Business

  1. 1. IBM SoftwareReadying your portals forsocial businessImprove business outcomes by adding social and real-timecollaboration to your portals
  2. 2. 2 Readying your portals for social businessDealing creatively with complexity Enterprise users expect company intranet portals and webSocial networking, ubiquitous high-speed mobility and applications to allow them to collaborate socially and in realsmarter devices represent a change in the way consumers time, using the same, intuitive tools they use in their personaland workers use the Internet. They share ideas, opinions, lives. They also need ways to dynamically capture and reuserecommendations and insights to build and maintain trusted organizational knowledge so that valuable content is not leftrelationships in personal and professional networks that circle archived in emails once a project ends or an employee leaves.the globe. They want to break through silos, build their business net- works, and share ideas and best practices with one another in aCustomers expect to have customized shopping experiences, more natural way—a people-centric conduct transactions anytime, anywhere, and to participatein the creation and evolution of products and services. To deliver exceptional web and work experiences, yourWorkers prefer to communicate primarily through social net- organization must integrate social and real-time collaborationworking channels and their devices of choice, not necessarily capabilities with intranet, extranet and Internet portals person-through what IT mandates. alized to fit user roles, needs and preferences, plus synchronize them with business processes. Readying your business forEnterprises recognize that this shift has opened up new social collaboration and communication holds a potentiallyopportunities to become social businesses, where organiza- significant payoff: your organization can deepen relationshipstions and their people thrive based on trusted relationships with customers, generate new ideas faster and enable a morewith customers, with associates and among employees. effective workforce. Ultimately, by delivering exceptionalForward-thinking organizations are forging ahead, employing online experiences with built-in social and real-time collabora-creative strategies and tactics while carefully experimenting tion capabilities, your organization can realize value throughwith innovative business models, processes and technologies. greater revenue, improved customer satisfaction and lowerTopping many leaders’ agendas is using emerging social and operational technologies to transform how people connect witheach other and with information, both inside and outside of Creating value through social portalsthe firewall.1 They know that becoming a social business is With an effective social business strategy that includes build-now a business imperative and that establishing trust is now a ing robust social and real-time collaboration capabilities intocompetitive advantage. portals, your organization can achieve the following:The social side of exceptional web ● Deepen relationshipsexperiences – Online communities and forums can engage customersToday’s web-savvy customers, employees and citizens expect on multiple topics.their online experiences to be nothing less than exceptional— – Product development teams can receive input from cus-in other words, engaging, personalized and empowering. tomers and associates.They increasingly ignore sites that push information toward – Citizens can provide critical feedback on governmentthem in favor of sites that ignite their interests through, ratings and conversations. They are looking forexpertise and insight and want, in turn, to share their ownknowledge and opinions.
  3. 3. IBM Software 3● Generate ideas faster IBM Lotus Connections software – Employees, customers and suppliers can contribute ideas IBM Lotus® Connections software empowers business and insights in blogs and wikis. professionals to be more innovative through use of social col- – Expertise and information can be tagged for easy discov- laboration tools, including blogs, wikis, profiles, communities, ery and reuse. file and bookmark sharing, forums, activities and more. Your – Broad, supportive professional networks can be built. employees can develop, nurture and remain in contact with – Employees and suppliers can quickly connect and colleagues; respond quickly to business opportunities by call- communicate. ing upon the expertise in their network; and discuss and refine● Enable a more effective workforce new creative ideas with communities of coworkers, associates – Employees can maintain dynamic personal profiles. and customers. – Virtual teams can operate seamlessly across time zones. – Organizational content can be managed securely, easily IBM Lotus Quickr software and efficiently. IBM Lotus Quickr® team collaboration software can help your users access and interact with the people, informationIBM social collaboration platform and and project materials they need to get work done. Lotus Quickr team spaces, content libraries, team discussion forums,portal solutions wikis and connectors make it easy to share documents andIBM delivers marketplace-leading software solutions to facili- information within a team. Also, Lotus Quickr software workstate your organization’s transformation to social business. with your enterprise content management system, as well as with Lotus Notes®, Lotus Connections, Lotus Sametime®,IBM WebSphere Portal software Lotus Symphony™, and Microsoft® and other third-partyIBM WebSphere® Portal software—a core component of productivity software.IBM Customer Experience Suite—can help you quicklybuild scalable portals with rich interfaces designed to make it IBM Lotus Sametime softwareeasier for users to access the tools, information, processes and IBM Lotus Sametime software provides integrated real-timecontacts they need. Plus, with its proven, extensible, stan- communications services—voice, data and video—that make itdards-based platform, combined with an underlying frame- easy for people to find, reach and collaborate effectively withwork that provides common services, WebSphere Portal others. Its simple user experience—and the ability to invoke itsoftware enables you to quickly and easily reuse existing from wherever people work, including from portals and webweb-based and IT assets. applications—helps speed business processes, reduce travel and conferencing costs, and enable collaboration among dis- persed teams.
  4. 4. For more informationTo learn more about the IBM WebSphere Portal family ofsolutions and IBM Lotus solutions, contact your IBM repre-sentative or IBM Business Partner, or visit:●● © Copyright IBM Corporation 2010 IBM Software GroupAdditionally, financing solutions from IBM Global Financing One Rogers Street Cambridge, MA 02142can enable effective cash management, protection from tech- U.S.A.nology obsolescence, improved total cost of ownership and Produced in the United States of Americareturn on investment. Also, our Global Asset Recovery December 2010Services help address environmental concerns with new, more All Rights Reservedenergy-efficient solutions. For more information on IBM, the IBM logo, and are trademarks of InternationalIBM Global Financing, visit: Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Client success stories are available at success/cssdb.nsf The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. IBM customers are responsible for ensuring their own compliance with legal requirements. It is the customer’s sole responsibility to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. 1 “Capitalizing on Complexity: Insights from the Global Chief Executive Officer Study,” The IBM Institute for Business Value, May 2010. Please Recycle LOB14046-USEN-00